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Art Director - Creative, Biolage/Pureology/Mizani

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L'Oréal

13d ago

  • Job
    Full-time
    Senior Level
  • Design
    Creative Arts & Fashion
  • New York

AI generated summary

  • You have 5+ years in a design role, strong visual storytelling skills, a robust portfolio, and expertise in Adobe Creative Suite. You understand brand strategy and digital trends, with great presentation skills.
  • You will evolve brand identities, develop guidelines, create campaigns, direct photoshoots, present concepts, collaborate with teams, mentor designers, and stay updated on design trends.

Requirements

  • 5+ years in an Art Director or Senior Designer role, with a strong focus on brand identity and asset creation.
  • Exceptional visual storytelling skills with a deep understanding of typography, photography, color theory, and composition.
  • A strong portfolio showcasing brand identity, digital assets, and multi-channel campaign work, ideally for premium beauty, wellness, or luxury brands.
  • Expertise in Adobe Creative Suite and familiarity with digital design trends.
  • Ability to balance creativity with business strategy, ensuring brand alignment and commercial impact.
  • Strong presentation and communication skills—able to articulate design decisions and influence stakeholders.
  • Experience in professional salon, beauty, wellness, fashion, or luxury brands.
  • Familiarity with generative AI for concepting and visual ideation.
  • Understanding of print and digital production processes.
  • Ability to push creative boundaries while maintaining brand integrity.
  • Flexibility to travel and work on-location as needed.

Responsibilities

  • Partner with the Brand Creative Lead to define, evolve, and execute the distinct brand identities for Biolage, Pureology, and Mizani.
  • Develop and maintain comprehensive brand guidelines (logo usage, color palettes, typography, imagery style, and other visual brand elements) for each brand.
  • Establish aesthetic frameworks that reflect each brand’s unique positioning, values, and target audiences.
  • Concept and execute visually compelling campaigns that align with each brand’s strategy.
  • Design assets for product launches, digital & social media, e-commerce, advertising, and in-salon experiences.
  • Lead photoshoot direction—from concepting to execution—to ensure alignment with each brand’s distinct visual language.
  • Present visual concepts and designs to internal stakeholders, articulating creative rationale.
  • Partner with cross-functional teams (Marketing, Product Development, Sales) to ensure brand consistency across all touchpoints.
  • Provide mentorship and art direction to junior designers, upholding high creative standards.
  • Stay ahead of design trends in beauty, fashion, and digital innovation to bring fresh, industry-leading perspectives.

FAQs

What brands will I be working with as an Art Director?

You will be working with Biolage, Pureology, and Mizani, as well as other brands in the Professional Products Division.

What are the main responsibilities of the Art Director?

The main responsibilities include defining and executing brand identities, developing comprehensive brand guidelines, creating visual campaigns, leading photoshoot direction, and collaborating with cross-functional teams.

How many years of experience are required for this role?

A minimum of 5 years in an Art Director or Senior Designer role is required.

Is there a focus on specific industry experience?

Yes, experience in premium beauty, wellness, or luxury brands is strongly preferred.

What software skills are necessary for this position?

Expertise in Adobe Creative Suite is required, along with familiarity with digital design trends.

What is the salary range for this role?

The salary range for this position is $117,400 to $167,300.

Are there opportunities for learning and development?

Yes, there are unlimited access to e-learnings, lunch and learn sessions, and mentorship programs.

What kind of benefits does L’Oréal offer?

L’Oréal offers a competitive benefits package including medical, dental, vision, 401K, a pension plan, and mental health wellness programs.

Is travel required for this position?

Yes, there is flexibility to travel and work on-location as needed.

How many days do employees need to be in the office?

Employees are required to be in the office 3 days a week as part of the hybrid work policy.

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L'Oréal

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.