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Assistant Brand Manager - Ice Cream

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Unilever

1mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Product
  • Mumbai

AI generated summary

  • You need an MBA from a top B-school, 4-5 years in sales/marketing, tech-savvy, adjacent category experience, and a passion for quality food and beverages.
  • You will drive demand through digital content, manage budgets, analyze data, collaborate with creative agencies, and implement trade activities while monitoring progress through MIS generation.

Requirements

  • MBA/Master’s degree from Tier 1, Tier 2 B School
  • Overall years of experience should be at least 4-5 years of work experience across sales & marketing
  • Technical aptitude and agility to learn web-based tools
  • Looking for talent with - an owners mindset, passion, and agility.
  • Experience in adjacent categories like Chocolates, Soft Drinks, Biscuits, and other ice creams
  • Passion for great quality food, snacks, beverages, and multisensorial food experience

Responsibilities

  • Core job- Demand Generation through digital content (influencers, posts, etc) to drive awareness in key markets, Media planning and deployment, and P&L management.
  • The person should be capable of data mining and analysis and also have an eye for Creative work, as he/she will be required to plan activities & work with the Creative agencies to deliver material for POS deployment etc.
  • Network management and delivering all networks
  • Partner commercial team in managing the brand support budget and ensuring that brand spending across activities is within the overall agreed support budget
  • Should be proficient with Digital Ecosystem
  • Work in an integrated team comprising supply chain (Planning, sourcing, and purchase teams) & customer marketing functions in the implementation of trade and consumer-linked activities
  • Working with the customer marketing team to create and implement trade plans/activities/promotions
  • MIS generation for monitoring progress

FAQs

What is the primary location for the Assistant Brand Manager - Ice Cream position?

The primary location for this position is Mumbai HQ.

What key responsibilities does the Assistant Brand Manager - Ice Cream have?

The key responsibilities include demand generation through digital content, media planning and deployment, P&L management, data mining and analysis, network management, managing the brand support budget, and collaboration with supply chain and customer marketing functions.

What qualifications are required for this role?

The qualifications required include an MBA/Master’s degree from a Tier 1 or Tier 2 B School and 4-5 years of experience in sales and marketing.

Is experience in specific categories important for this position?

Yes, experience in adjacent categories such as chocolates, soft drinks, biscuits, and other ice creams is considered a valuable asset.

What skills are essential for the Assistant Brand Manager role?

Essential skills include proficiency with the digital ecosystem, technical aptitude for learning web-based tools, strong analytical capabilities, creativity, and the ability to work in an integrated team.

What type of mindset are you looking for in candidates?

We are looking for candidates with an owner’s mindset, passion, and agility.

Is there any requirement for monitoring progress in this job?

Yes, generating MIS for monitoring progress is a key responsibility of the Assistant Brand Manager.

What is the focus area of the brand for this position?

The focus area of the brand is ice cream in India, which is a rapidly growing and impulse-driven market.

Are there opportunities for collaboration within the company?

Yes, the Assistant Brand Manager will work in collaboration with the supply chain, customer marketing, and creative agencies to implement trade and consumer-linked activities.

What is the estimated market size of the ice cream industry in India for 2022?

The estimated market size of the ice cream industry in India for 2022 is approximately Rs. 16K Cr.

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Unilever

A better business. A better world. A better you.

Manufacturing & Electronics
Industry
10,001+
Employees
1872
Founded Year

Mission & Purpose

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.