FAQs
What is the primary focus of the Assistant Brand Manager role in the Ice Cream division?
The primary focus is on demand generation through digital content, media planning, P&L management, and collaboration with various teams to drive brand awareness and consumer engagement.
What qualifications are required for this position?
Candidates should have an MBA or Master’s degree from a Tier 1 or Tier 2 B School and at least 4-5 years of experience in sales and marketing.
Is experience in digital marketing necessary for this role?
Yes, proficiency with the digital ecosystem and experience in digital marketing are critical for the role.
Will the Assistant Brand Manager work with external agencies?
Yes, the role involves working with creative agencies to develop materials for point-of-sale deployment.
What kind of skills are essential for this job?
Essential skills include data analysis, creative thinking, technical aptitude, and the ability to learn web-based tools quickly.
What types of activities will the Assistant Brand Manager be involved in?
The Assistant Brand Manager will be involved in planning and implementing trade and consumer-linked activities, managing brand support budgets, and creating promotional trade plans in collaboration with the customer marketing team.
Will the role involve managing budgets?
Yes, the role includes partnering with the commercial team to manage the brand support budget and ensure spending is within the agreed limits.
How important is teamwork in this position?
Teamwork is crucial, as the role requires collaboration with integrated teams, including supply chain and customer marketing functions.
What kind of growth potential exists in the Ice Cream market in India?
The Ice Cream market in India has significant growth potential, with steady double-digit growth over the years, and ample opportunities for increased penetration and per capita consumption.
What is the desired mindset for the candidate?
The ideal candidate should possess an owner’s mindset, passion for the brand, and agility to adapt in a fast-paced environment.