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Assistant Manager -CRM

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Tata CLiQ Fashion

18d ago

  • Job
    Full-time
    Junior & Mid Level
  • Customer Relations
    Marketing
  • Mumbai

AI generated summary

  • You should have 2-3 years in CRM/analytics, experience with CRM tools, strong campaign management skills, stakeholder collaboration, and excellent communication abilities.
  • You will lead innovative CRM strategies, optimize channels, collaborate with tech teams, manage the platform, execute campaigns, conduct research, track KPIs, and build stakeholder relationships.

Requirements

  • 2-3 years of experience in CRM, Retention Marketing, or Analytics.
  • Hands-on experience with CRM tools such as CleverTap, WebEngage, MoEngage, Netcore, AppsFlyer, HubSpot, or similar platforms.
  • Strong understanding of campaign delivery processes and the ability to interpret campaign data to drive actionable insights.
  • Proven track record of successfully managing and optimizing multi-channel CRM campaigns (Push, SMS, Email, WhatsApp, In-App).
  • Ability to innovate and think outside the box when designing marketing strategies.
  • Strong stakeholder management skills, with the ability to collaborate effectively across teams and negotiate with tech, product, and third-party vendors.
  • Excellent communication skills, with the ability to present complex findings in a clear and actionable manner.

Responsibilities

  • Innovative Marketing Strategies: Lead and implement cutting-edge CRM strategies that enhance customer engagement across multiple digital channels (Push Notifications, SMS, WhatsApp, In-App notifications, Email).
  • Channel Optimization & Innovation: Explore new technologies, integrate advanced features (e.g., colored background push notifications, rich SMS, dynamic recommendations), and optimize cross-sell/upsell journeys to improve engagement and conversion rates.
  • Collaboration with Tech Teams: Work closely with the tech and product teams to create new campaign triggers, manage data requirements, and implement system upgrades.
  • CRM Platform Ownership: Manage the CRM platform’s performance, ensuring data integrity, tool capability, and overall sustainability. Continuously look for improvements in workflows, journeys, and tools.
  • Campaign Development & Execution: Develop and execute innovative campaigns and customer journeys designed to increase Click-Through Rates and Conversion Rates.
  • Benchmarking & Research: Stay ahead of industry trends by conducting primary and secondary research, benchmarking best practices, and applying insights to improve CRM efforts at Tata Cliq.
  • Analytics & Reporting: Track KPIs, measure the success of CRM campaigns, and evaluate the impact of new initiatives. Provide actionable insights to optimize performance across campaigns.
  • Stakeholder Management: Build strong relationships with cross-functional teams (Tech, Product, Third-Party Vendors) to ensure alignment and smooth execution of CRM initiatives.

FAQs

What are the key responsibilities of the Assistant Manager - CRM position?

The key responsibilities include leading and implementing innovative CRM strategies, optimizing communication channels, collaborating with tech teams, managing the CRM platform's performance, developing and executing campaigns, conducting research and benchmarking, tracking KPIs, and managing stakeholder relationships.

What is the required experience for this role?

The ideal candidate should have 2-3 years of experience in CRM, Retention Marketing, or Analytics.

Which CRM tools should candidates be familiar with?

Candidates should have hands-on experience with CRM tools such as CleverTap, WebEngage, MoEngage, Netcore, AppsFlyer, HubSpot, or similar platforms.

What skills are essential for success in this role?

Essential skills include a strong understanding of campaign delivery processes, stakeholder management abilities, excellent communication skills, innovative thinking, and a data-driven mindset.

Are there opportunities for career growth within the CRM team?

Yes, the role offers opportunities for career growth as it involves collaboration with cross-functional teams and contributes to innovative strategies that can shape the future of CRM at Tata Cliq.

What types of campaigns will I be developing and executing?

You will be developing and executing multi-channel campaigns designed to increase Click-Through Rates and Conversion Rates across channels like Push Notifications, SMS, Email, WhatsApp, and In-App notifications.

Will I be working closely with tech and product teams?

Yes, you will collaborate closely with tech and product teams to create new campaign triggers and manage data requirements.

What is the focus of the analytics and reporting aspect of the role?

The focus is on tracking KPIs, measuring the success of CRM campaigns, evaluating the impact of new initiatives, and providing actionable insights to optimize performance.

Is a passion for customer engagement important for this role?

Yes, a passion for customer engagement and retention is highly desirable as it aligns with the responsibilities of the position.

Will I need to conduct research as part of this role?

Yes, you will be required to stay ahead of industry trends through primary and secondary research and benchmarking best practices to enhance CRM efforts.

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Tata CLiQ Fashion

Technology
Industry
201-500
Employees
2016
Founded Year

Mission & Purpose

Tata CLiQ Fashion is more than just an e-commerce platform – it’s at the intersection of style, individuality, and impact.   Why Work with Us?  At Tata CLiQ Fashion, we’re not just redefining fashion; we’re creating a space where individuality meets impact. As a company that sits at the crossroads of style and innovation, we empower our people to shape the future of fashion, one click at a time.  Our Culture  We believe in more than just delivering fashion – we’re on a mission to inspire self-expression, celebrate diversity and drive positive change in the world. Our team thrives on creativity, collaboration, and a passion for making a difference.   Why Join Us?  Whether you’re passionate about tech, fashion, or customer experience, there’s a place for you here to grow, innovate, and leave a lasting impact. Join us on this journey to make fashion more personal, more inclusive, and more sustainable. If you’re looking to work with purpose, challenge yourself, and be part of a passionate, forward-thinking team, Tata CLiQ Fashion is the place for you.