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Assistant Manager Social Media, Partner Publishing (m/f/d) / Central Europe

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adidas

2mo ago

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Marketing
  • Herzogenaurach

AI generated summary

  • You must be a strong team player with 2+ years in social media, excellent organizational skills, fluent in German and English, and proficient in Microsoft packages.
  • You will manage social media strategies, support influencer marketing, create content briefs, coordinate campaigns, analyze trends, and handle logistics and product sourcing for partner publishing.

Requirements

  • Good understanding and continued curiosity in an ever-changing digital landscape with social media platforms, e.g. TikTok or Twitch.
  • Strong team player.
  • Experience in content creation and publishing for social.
  • Exceptional organizational skills and good time management.
  • Impeccable attention to detail.
  • Strong project management skills.
  • Ability to work in a fast-paced environment and react fast.
  • Proactive, hands-on and a solution-orientated mindset.
  • Creative, collaborative, and confident.
  • Ability to write briefings, to create presentations, executive summaries and to present them to key stakeholders.
  • High level of service orientation in dealing with internal and external stakeholders/partners.
  • Degree in Marketing, Communications, Digital or a related field (or equivalent experience).
  • 2+ years of relevant work experience.
  • Fluent written and spoken German and English language skills.
  • Competent in Microsoft packages.

Responsibilities

  • Create brand connection and product desire via innovative storytelling and publishing on partner channels.
  • Support the execution of the influencer marketing strategy in Germany.
  • Support the execution of individual social media strategies for contracted brand partners according to their annual calendars.
  • Support the brand communications and partner publishing team to develop and execute social extensions for brand and product campaigns with partners – contracted partners and digital creators, e.g., create agency briefings based on campaign targets, create partner briefings with clear social media guidelines, or prepare and handle content productions.
  • Champion the need for authentic partner content that’s relevant for the target group, true to the partner and our brand, insight led, innovative and that creates impact around key campaigns and sports culture moments.
  • Support the brand communications and partner publishing team to coordinate end-to-end delivery of campaigns when it comes to event logistics, on-site talent hospitality, or production day logistics.
  • Support the publishing team with insights on trends and innovative content formats on social media.
  • Collaborate with cross-functional departments to ensure a flawless execution of publishing plans: Digital Publishing, Brand Communications, Sports Marketing, Culture Marketing, PR, Retail.
  • Partner closely with externals such as partners agencies, creative agencies or influencers to deliver excellence content, and experience.
  • Prepare campaign reports including social media clippings of our partners in close alignment with our digital analytics team.
  • Support a horizontal product sourcing including pre-orders and promo orders, stock management, seeding boxes.
  • Prepare and handle horizontal product seedings within the Brand Communications team.
  • Support partner publishing operations connected to partner signings e.g., PO’s, CAF’s, payment process, product orders etc.

FAQs

What is the primary responsibility of the Assistant Manager Social Media, Partner Publishing role?

The primary responsibility is to support the managing of social media activities for adidas brand partners, creating engaging content and ensuring effective communication between internal and external stakeholders.

What qualifications are required for this position?

A degree in Marketing, Communications, Digital, or a related field (or equivalent experience) is required, along with 2+ years of relevant work experience and fluency in written and spoken German and English.

Is experience in social media content creation necessary for this job?

Yes, experience in content creation and publishing for social media is required for this role.

Will I need to manage product seeding processes?

Yes, you will need to handle an aligned product seeding process across all categories, which includes managing pre-orders, promo orders, and stock management.

Are there opportunities to collaborate with external partners?

Yes, the role involves partnering closely with external agencies, influencers, and other partners to deliver excellence in content and experiences.

What skills are important for success in this role?

Key skills include strong project management, exceptional organizational abilities, attention to detail, creativity, collaboration, and a proactive, solution-oriented mindset.

Will I be required to prepare campaign reports?

Yes, preparing campaign reports, including social media clippings aligned with the digital analytics team, is part of the job responsibilities.

Does this position require a high level of service orientation?

Yes, a high level of service orientation in dealing with internal and external stakeholders and partners is essential for this role.

Is knowledge of the digital landscape important for this position?

Yes, a good understanding and curiosity about the ever-changing digital landscape, including social media platforms like TikTok and Twitch, is important.

Can I expect a collaborative work environment?

Yes, the role involves collaborating with cross-functional departments to ensure flawless execution of publishing plans, indicating a strong emphasis on teamwork.

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adidas

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Fashion & Arts
Industry
10,001+
Employees
1949
Founded Year

Mission & Purpose

adidas is a multinational sportswear company that designs, manufactures, and sells a wide range of athletic and lifestyle products, including footwear, apparel, and accessories. As one of the leading sportswear brands in the world, their products cater to various sports and activities, aiming to provide athletes and consumers with high-quality and innovative gear to enhance their performance and lifestyle. Their ultimate mission is to be the best sports brand in the world, with a focus on creating products that combine cutting-edge technology and design to meet the evolving needs of athletes and consumers. Their purpose is to inspire and enable people to harness the power of sports in their lives, fostering a culture of creativity, sustainability, and inclusivity. Through collaborations with athletes, teams, and influencers, as well as initiatives for social and environmental responsibility, adidas strives to make a positive impact on communities and contribute to a healthier and more active world.

Benefits

  • Bonus program – based on short term incentives

  • Long-Term Incentive (LTI) plan for senior management and Executive Board members

  • Adidas Stock Purchase Plan