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Associate Director, Digital Analytics

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S&P Global

18d ago

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • Frankfurt

AI generated summary

  • You need 5-7 years of relevant experience, a degree in a related field, expertise in web analytics, CRM, data visualization, strong analytical skills, and excellent communication abilities.
  • You will design analytics strategies, track customer behavior, coordinate data needs, collaborate with teams, develop KPIs, implement marketing models, automate reporting, and maintain partnerships.

Requirements

  • Employees in similar position within S&P Global typically comes with a minimum of 5- 7 years of relevant experience.
  • Bachelor's degree in Marketing Analytics, Statistics, Data Science, Psychology, or a related field.
  • Proven experience in web analytics, Adobe Analytics, marketing automation platforms (e.g. Pardot, Marketo), and CRM systems (e.g., Salesforce).
  • Advanced proficiency in data visualization tools such as Tableau or Power BI.
  • Experience with Customer Data Platforms and predictive analytics.
  • Experience with statistical analysis tools (e.g., R, Python) a plus.
  • Strong business acumen and the ability to translate data into actionable insights that drive strategy and decision-making.
  • Strong analytical skills, with ability to formulate business questions, analysing data to make recommendations.
  • Excellent communication skills with the ability to convey complex analytical findings in a clear and compelling manner.
  • Strong understanding of data architecture, systems, and flows.
  • Detail-oriented, organized, and able to manage multiple tasks and projects.
  • A desire to learn and grow in the customer analytics field.

Responsibilities

  • Design and implement analytics strategies to track customer behaviour, content engagement, and marketing performance.
  • Coordinate customer-demand analytics needs across the organization by identifying data needs, set objectives, and providing actionable insights.
  • Collaborate with cross functional teams to establish integrated analytics across digital platforms, including the public website, RatingsDirect, and Ratings 360.
  • Develop and maintain a robust analytics framework, ensuring accurate tracking, reporting, and analysis of key performance indicators (KPIs).
  • Leverage advanced statistical and data analysis techniques to uncover trends, patterns, and opportunities for optimization.
  • Implement and refine marketing attribution models to measure channel impact on customer acquisition and conversion.
  • Implement AI and predictive analytics tools into the marketing technology stack to drive efficiency and growth.
  • Drive the development and automation of dashboards and reports to communicate performance metrics and insights to key stakeholders.
  • Stay updated on industry trends and emerging analytics technologies recommending improvements where beneficial.
  • Build and manage relationships with internal and external data and analytics partners, including RatingsDirect, Crisil GAC and Data Science teams.

FAQs

What is the primary focus of the Associate Director, Digital Analytics role?

The primary focus of the role is to lead analytics efforts and provide customer and demand insights for data-driven decision-making within the organization.

What experience is required for this position?

A minimum of 5-7 years of relevant experience is typically required, along with proven experience in web analytics and marketing automation platforms.

What educational background is preferred for candidates applying for this role?

A Bachelor's degree in Marketing Analytics, Statistics, Data Science, Psychology, or a related field is preferred.

What software proficiency is required for this position?

Candidates should have proven experience with web analytics tools like Adobe Analytics, marketing automation platforms such as Pardot or Marketo, and CRM systems like Salesforce. Advanced proficiency in data visualization tools such as Tableau or Power BI is also required.

Will I have opportunities for professional development?

Yes, the role provides opportunities for continuous learning and professional development, including access to Adobe Experience Cloud certifications.

What kind of analytics strategies will I be responsible for?

You will design and implement analytics strategies to track customer behavior, content engagement, and marketing performance.

Is the role focused on a specific geographic area?

No, the role has a global impact, allowing you to influence global marketing strategies and campaigns across multiple regions.

How will my performance be measured in this role?

Your performance will be measured through the development and maintenance of a robust analytics framework, including accurate tracking, reporting, and analysis of key performance indicators (KPIs).

What tools might I work with for predictive analytics?

You will work with AI and predictive analytics tools that are part of the marketing technology stack to drive efficiency and growth.

Are there any specific soft skills that are important for this position?

Strong analytical skills, attention to detail, excellent communication skills, and the ability to manage multiple tasks and projects are critical soft skills for this position.

Finance
Industry
10,001+
Employees

Mission & Purpose

S&P Global (NYSE: SPGI) provides essential intelligence. We enable governments, businesses and individuals with the right data, expertise and connected technology so that they can make decisions with conviction. From helping our customers assess new investments to guiding them through sustainability and energy transition across supply chains, we unlock new opportunities, solve challenges and accelerate progress for the world. We are widely sought after by many of the world’s leading organizations to provide credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help the world’s leading organizations plan for tomorrow, today. For more information, visit www.spglobal.com. Our divisions include: – S&P Global Market Intelligence partners with customers to broaden their perspective and operate with confidence by bringing them leading data sources and technologies that embed insight in their daily work. – S&P Global Ratings offers critical insights for credit, risk and sustainable finance solutions that are essential to translating complexity into clarity, so market participants can uncover opportunities. – S&P Global Commodity Insights enables organizations to create long-term, sustainable value with data and insights for a complete view on the global energy and commodities markets. – S&P Global Mobility turns invaluable insights captured from automotive data to help our clients understand today’s market, reach more customers, and shape the future of automotive mobility. – S&P Dow Jones Indices provides iconic and innovative index solutions, bringing transparency to global capital markets. – S&P Global Engineering Solutions solves for tomorrow’s challenges today by transforming workflows and end-user experiences with data, insights and technology.