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Associate, EMEA Marketing Campaigns & Media

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BlackRock

Jun 17

Applications are closed

  • Job
    Full-time
    Mid Level
  • Marketing
  • London

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Requirements

  • Ideally 3+ years marketing experience, preferably in the financial service industry or similar.
  • Experience writing marketing materials with excellent written English.
  • Strong experience in Google paid search, SEO and campaign analytics & reporting either in-house or within an agency.
  • Experience working on connecting campaign data visualisation, pipelines, campaign reporting, performance analysis and optimization.
  • Ideally experience scaling campaigns across multiple languages/countries.
  • ETF and investment/financial knowledge are advantageous.
  • Competencies:
  • Relationships driven with the ability to build strong relationships quickly.
  • Excellent verbal and written skills with extremely good attention to detail.
  • Able to work in a fast-paced dynamic environment, drive forward key initiatives and manage workflow on simultaneous projects.
  • Creative, ideas-driven and self-motivated.
  • Able to work independently, yet a team player.
  • Ability to work effectively in an international team environment often in a complex matrix structure.

Responsibilities

  • Campaign delivery & optimisation:
  • Supporting EMEA regional & local long-term strategic priorities across both iShares & BlackRock brands.
  • Delivering and optimising on multi-channel media platforms ranging from an array of paid attributes specifically focused on digital, social and search.
  • Working in collaboration with the Head of EMEA Media & Operations in defining and scaling best practice media guidelines into markets.
  • Understanding media KPIs to establish a clear cadence on measures of success, marketing measurement frameworks and campaign performance reporting.
  • Ability to interpret data and visualise it with actionable takeaways for regional channel and campaign managers to execute against.
  • Managing the rollout of EMEA brand and product brand paid search ads / keywords into 17 markets, with a strong focus on priority markets of UK, Germany, Switzerland & Italy.
  • Involvement in managing the paid BlackRock and iShares social accounts by constantly innovating and optimising in aligning to NNB and NNBF opportunities.
  • Strong ability to manage multiple budgets and campaigns simultaneously to ensure we are pacing and forecasting appropriately across all our regional paid campaigns.
  • Working with our Global media agency in aligning and evolving our omni-channel media mix to target European Portfolio Builders (Asset Owners, Asset Managers & Wealth) & Digital Wealth audience in EMEA.
  • Managing competitor media analysis so we stay on top of competitor activity to retain our brand sentiment, preference and trust.
  • Relationships:
  • Building and maintaining strong working relationships with country marketing managers (CMMs) and ensure central marketing initiatives are aligned with local objectives and emerging opportunities.
  • Work in lockstep with campaigns, content, client and product marketing teams which also sit within the EMEA central marketing team.
  • Build a network of contacts across different product/service specialists within EMEA. Build effective relationships with marketing counterparts in New York, San Francisco, Latin America and APAC

FAQs

What is the main focus of the Associate, EMEA Marketing Campaigns & Media role?

The main focus of this role is to plan and distribute client experiences that build brand awareness, consideration, and preference for BlackRock and iShares products across EMEA.

Who does the Associate, EMEA Marketing Campaigns & Media report to?

The Associate reports into the Head of EMEA Media & Operations within the EMEA Marketing Team.

What are some of the responsibilities of the Associate, EMEA Marketing Campaigns & Media?

Some responsibilities include contributing to EMEA-wide campaigns, assisting with media planning and distribution, and supporting the overall marketing efforts for BlackRock and iShares products.

What is the goal of the EMEA Marketing Team in relation to BlackRock and iShares products?

The goal of the EMEA Marketing Team is to create client experiences that enhance brand awareness, consideration, and preference for BlackRock and iShares products in the EMEA market.

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BlackRock

Global investment manager. Technology provider. Helping more and more people experience financial well-being.

Finance
Industry
10,001+
Employees
1988
Founded Year

Mission & Purpose

BlackRock is a global asset manager and technology provider. Our purpose is to help more and more people experience financial well-being. We help millions of people invest to build savings that serve them throughout their lives. We make investing easier and more affordable. We advance sustainable investing because our conviction is it delivers better outcomes for investors. We contribute to a more resilient economy that benefits more people. Together with our clients, we’re contributing to a more equitable and resilient world – today and for generations to come. That’s why, we’re asking bigger questions – of ourselves, our industry, and the world at large. Questions that challenge convention and give rise to new thinking. Because the bigger questions we ask, the bigger actions we can take. Follow us for global insights shaping the economy, innovative thinking around the path to net zero and more information on culture and careers at BlackRock.

Benefits

  • Financial Well-being

    We help more and more people experience financial well-being – which applies as much to you as it does to our clients. At BlackRock, you’ll have access to our competitive retirement plan as well as financial coaching and educational resources to help you build a sound financial future.

  • Healthcare

    We provide a great selection of benefits and programs to help you manage health care costs, live a healthy lifestyle and find the right care, whenever you need it.

  • Physical well-being

    We know that physical well-being is an important component of maintaining your overall health – both now and in the future. Our comprehensive physical well-being benefits help you stay active, eat better and feel energized.

  • Life management

    We know managing life, work and everything in between can be difficult. So, whether you need a little R&R or time to tend to other matters, Flexible Time Off allows you to take time away from work, stress free, to focus on moments that are important to you.

  • Emotional well-being

    We understand emotional resilience is key to helping you thrive – in your life and at work. Whether you’re looking for ways to handle life’s many challenges, reduce your stress or boost your happiness by volunteering your time in service to others, our resources can help you navigate all kinds of situations.

  • Professional well-being

    Focus on your strengths and build the​ expertise you need to further your career. Our BlackRock Academies, structured training by​ program and employee networks, provide resources for​ meaningful networking, skill building and professional as​ well as personal growth.

  • Pay for Performance

    Our pay for performance approach means your total compensation reflects individual, business and company performance. For our full-time employees, total compensation includes a base salary plus an annual discretionary bonus.

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