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Associate Manager, Licensing – Product Development & Merchandising (Action & Outdoor Sports)

  • Job
    Junior & Mid-level Level
  • Hospitality & Retail
  • £70K - £80K
  • Costa Mesa
  • Quick Apply

AI generated summary

  • You must be able to work independently and collaboratively, have strong communication skills, be organized, and have 2-4 years of merchandising experience in fashion or related field. Licensing experience is a plus.
  • You will provide design/market direction to licensees, research trends, drive volume, collaborate on product development across channels, execute seasonal direction, guide strategic decisions, and prioritize brand direction with licensees.


  • Ability to work both independently and collaboratively
  • Working knowledge of buying and merchandising best practices
  • Excellent organizational and communication skills with attention to detail
  • Ability to multi-task and prioritize in a fast-paced environment
  • Strong communication, presentation, and organizational skills
  • Must be a strategic thinker, persuasive and collaborative
  • Ability to understand and explain the brand’s needs
  • 2-4 years of experience in merchandising or Product Associate
  • Bachelor’s Degree in Fashion Merchandising, Business Administration or related field
  • Licensing experience a plus


  • Provide design/merchandising direction and approvals to Licensees for various brands
  • Working Knowledge of competitive set and able to identify/research seasonal trends within industry.
  • Gauge new opportunities to drive volume across all channels of distribution
  • Collaborate between differentiated product categories to achieve a shared vision regarding product ideas, designs, fabrications and quality requirements, specifically related to channels of distribution, and maximizing the brand aesthetic
  • Collaborate with Creative Director on executing seasonal direction in set room, providing concise direction for licensed categories.
  • Understands and communicates global seasonal brand messaging across global partners
  • Support business team and guide strategic decisions on new product development: specifically focusing in on commercial viability in segment and channel.
  • Partner with business & marketing teams to prioritize brand direction with product licensees.


What are the main responsibilities of an Associate Manager, Licensing for Action & Outdoor Sports product development and merchandising?

The main responsibilities include guiding design and development for product licensees, overseeing all phases of product development from concept to production, ensuring products align with brand strategy, and maximizing new distribution opportunities.

How does the Associate Merchandising Manager support the commercial end of the business?

The Associate Merchandising Manager supports the commercial end of the business by ensuring that products offered to the marketplace meet demand for product segmentation and capitalize on new distribution opportunities.

What qualifications or skills are required for this role?

Qualifications may include experience in product development for a licensing company, knowledge of the action and outdoor sports market, excellent project management skills, and strong communication and negotiation abilities.

What brands or product categories will the Associate Manager be working with?

The Associate Manager will be working with Authentic’s product licensees for their respective brands in the action and outdoor sports categories.

How does the Associate Manager ensure that products align with the brand's product strategy and aesthetic?

The Associate Manager ensures products align with the brand's strategy and aesthetic by guiding design and development, overseeing all product development phases, and ensuring that products meet contractual definitions.

Authentic is a global brand development, marketing and entertainment platform.

Marketing & Advertising
Founded Year

Mission & Purpose

Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. Through the newly formed Authentic Studios, it will leverage this vast portfolio of IP to develop and produce a wide range of film/TV and commercial content. As the owner of a portfolio comprising some of the world’s most influential brands, Authentic is committed to driving positive impact at scale through sustainable initiatives, DE&I programs and purpose-driven partnerships. This sense of responsibility shapes our decision-making, business approach and companywide commitments