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Associate Marketing

  • Job
    Full-time
    Junior Level
  • Marketing
    Business, Operations & Strategy
  • Gurgaon

AI generated summary

  • You should have a marketing degree, 2 years of experience, SEO/SEM skills, analytics knowledge, event management experience, and strong quantitative and presentation skills.
  • You will execute marketing programs, manage campaigns across channels, track performance, oversee budget initiatives, and collaborate with partners for lead generation and brand consistency.

Requirements

  • Graduate in a Marketing domain
  • 2 years of relevant experience. Understanding of the India technology and services market
  • Some hands on experience of the overall inbound and outbound ecosystem, including building digital strategy for – SEO (on-page, off-page), SEM - Search and PPC (AdWords), Social – Organic and paid, e-mail marketing, Content marketing (inbound), Web marketing
  • Familiarity with
  • Marketing / CRM platforms
  • Landing page optimizations
  • Analytics and tracking (UTMs, GA, GSC)
  • User flows / behaviours in Google Analytics
  • Inhouse data to draw insights & recommend incremental improvements
  • Understanding of PPC/ display/ programmatic for use in campaigns
  • Event management and execution- Online / offline events end-to-end, including content, coordination, collateral, vendor management, leads, and results
  • Familiarity with Experience and relationships in relevant publisher and events ecosystem in India
  • Quantitative skills & Presentation skills

Responsibilities

  • Work closely with your manager to execute marketing programs in the client acquisition and expansion context. You will learn to write briefs, design campaign flows on paid and owned channels - email, digital, social, PR, events, content syndication, blogs, website, search
  • Work with the marketing ops team to achieve on-target execution and measurement against tangible goals
  • Collaborate with an ecosystem of marketing partners. Learn to manage vendor relationships, campaign coordination, performance tracking against set KPI’s, and lead generation
  • Budget management. Conceptualise and oversee monthly / quarterly calendarized comms initiatives. Ensure that blog content, social media, content syndication, and email marketing execute consistently and on brand.

FAQs

What is the job title for this position?

The job title is Associate Marketing.

What responsibilities will I have in this role?

You will execute marketing programs for client acquisition and expansion, write briefs, design campaign flows, collaborate with marketing partners, manage budgets, and oversee communications initiatives.

What kind of experience is required for this position?

You need 2 years of relevant experience in B2B marketing within the technology and services market.

Is familiarity with digital marketing strategies important for this role?

Yes, familiarity with SEO, SEM, social media marketing, email marketing, and content marketing is essential.

Will I be working with any specific tools or platforms?

Yes, you should be familiar with marketing/CRM platforms, analytics tools like Google Analytics, and tracking methodologies such as UTMs.

What types of events will I manage in this role?

You will manage both online and offline events, including content creation, coordination, vendor management, and tracking leads and results.

What type of team culture can I expect?

You can expect a collaborative and dependable team that values self-sufficiency and continuous learning.

Are there opportunities for learning and professional development in this position?

Yes, the organization is invested in learning and provides support for skill development.

What benefits are offered to employees?

Employees receive 18 paid holidays (22 for Mumbai), generous parental leave, flexible work arrangements, and employee assistance programs.

Does the company have a gender-neutral policy?

Yes, the company follows a gender-neutral policy.

Helping organizations thrive in a digital-first world through Digital Business Transformation

Consulting
Industry
10,001+
Employees
1988
Founded Year

Mission & Purpose

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide.