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Associate Marketing Manager

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ICF

1mo ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Reston
    Remote

AI generated summary

  • You need a Bachelor’s degree in Marketing or related field, 5+ years in consumer marketing, strong PowerPoint/Excel skills, and experience in managing marketing communications and creative teams.
  • You will manage marketing for energy efficiency programs, lead client communications, collaborate on materials, coordinate campaigns, oversee budgets, report results, and support business growth strategies.

Requirements

  • What we need you to have (minimum qualifications):
  • Bachelor’s degree in Marketing, Business, or related field (candidates can substitute one year of experience for each year of education)
  • 5+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency or consulting firm.
  • What we would like you to have:
  • Business-to-consumer and/or energy marketing experience
  • Working in an advertising agency and/or on a consumer marketing account.
  • Experience driving results through marketing and articulating those results to a variety of stakeholders.
  • Strong PowerPoint and Excel skills
  • Developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects.
  • Managing creative teams in the production of various advertising assets.
  • Experience launching new products or programs
  • Experience managing a microsite, website, or portal launch
  • Interest in and commitment to energy efficiency, the environment, and sustainable living.

Responsibilities

  • Managing the marketing and advertising of assigned residential energy efficiency programs in the New Jersey area.
  • Working as client lead for assigned programs to develop and implement marketing and communications plans after client approval, to educate customers about energy efficiency and drive participation in energy efficiency programs.
  • Collaborating with ICF Creative Services team to fulfill the development of marketing materials, which may include digital and social media, websites, brochures, email and direct mail campaigns, video, print, outdoor, etc.
  • Liaising with the ICF Media Services team to develop, propose, and implement vertical marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across broadcast, print, online, social media, events, etc.
  • Leading the review and approval process for marketing materials, including working across the organization to deploy efforts (IT, program management, client).
  • Adhering to project budgets and financial protocols for responsible stewardship of expenses.
  • Managing direct and indirect report(s).
  • Preparing monthly reports on activities and results of the marketing program and presenting to clients.
  • Developing and executing business growth strategies, including marketing to potential clients, and responding to RFPs.
  • Travel to Reston, VA and other local locations, less than 10%

FAQs

Do we support remote work?

Yes, this position is predominantly work-from-home, with periodic working days at our headquarters in Reston, VA.

What is the location for this position?

The Associate Marketing Manager position can be based in Reston, VA, or New Jersey, with remote work options available.

What qualifications are needed for this role?

A Bachelor's degree in Marketing, Business, or a related field is required, along with 5+ years of experience in marketing, advertising, or social marketing.

Is travel required for this position?

Yes, minimal local travel is required, generally less than 10%, primarily to client events and meetings.

What type of marketing experience is preferred for this role?

Business-to-consumer and/or energy marketing experience, as well as experience in an advertising agency or consulting firm, is preferred.

What types of activities will the Associate Marketing Manager be involved in?

The position involves managing marketing and advertising for energy efficiency programs, developing marketing materials, coordinating advertising campaigns, and preparing reports for clients.

What benefits are offered to employees?

Employees enjoy flexible workplace arrangements, tuition reimbursement, professional development resources, donation matching, volunteer opportunities, and more.

Is there an opportunity for career growth in this position?

Yes, we are looking for individuals who are excited to build a long-term career with our growing team.

Are there any accommodations available during the application process?

Yes, reasonable accommodations are available for disabled veterans, individuals with disabilities, and those with sincerely held religious beliefs.

What is the pay range for this position?

The pay range for this position is between $67,020.00 and $113,934.00, depending on experience and qualifications.

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ICF

We are not a typical consulting firm and our people are not typical consultants.

Consulting
Industry
5001-10,000
Employees
1969
Founded Year

Mission & Purpose

ICF (NASDAQ:ICFI) is a global consulting and technology services provider with approximately 8,000 professionals focused on making big things possible for our clients. We are business analysts, policy specialists, technologists, researchers, digital strategists, social scientists and creatives.