Associate Marketing Manager, Originals (Hulu)

The Walt Disney Company

Oct 12

Applications are closed

Job
Full-time
Mid Level
Marketing
Creative Arts & Fashion
Santa Monica

Requirements

3 years minimum of relevant experience in marketing original entertainment content and a proven history of executing content marketing campaigns
Interest in animation
Ability to think strategically and creatively
Self-starter, curious mindset, and a willingness to learn
Strong analytical and reporting capabilities
Proven understanding of media/advertising and entertainment marketplace
Ability to partner with multiple constituencies in a team environment
A strong creative eye and presentation skills
Client and/or Agency experience a plus
Computer proficiency; highly skilled in PowerPoint and Excel
Excellent work ethic and a positive, can-do attitude
Exceptional attention to detail and follow-through

Responsibilities

Support the development of strategy, positioning, and target audiences for Hulu Original animated and scripted series. You will support the socialization of the marketing strategy across all integrated departments, as well as key partners including executive teams, development, and producers/creators.
Manage cross-functional team planning to develop and execute 360 campaigns, including You will collaborate with creative partners and cross-functional teams to deliver assets for the campaigns.
Attend and organize key meetings, developing campaign recaps and updates, and using project documents (marketing trackers, timelines, status reports, budget reviews, etc.) to ensure execution against goals.
Work with external marketing partners/agencies to develop and implement “big idea” marketing initiatives and apply them across digital, social, paid media, earned media, etc.
Ensure resources are prioritized by managing and driving key deadlines and deliverables across cross-functional teams.
Execute marketing plans that extend and enhance our ability to reach new and existing audiences and reach show specific & company goals
Analyze the effectiveness of media and marketing data to better optimize spend and performance across various marketing channels.
Track budget and spend
Investigate and track industry trends and innovative media opportunities to optimize future campaigns

FAQs

What is the primary focus of the Associate Marketing Manager, Originals position at Hulu?

The primary focus is to support the marketing efforts for Hulu's animated and scripted Originals, including developing strategies, managing campaigns, and collaborating with cross-functional teams.

What qualifications are required for this position?

A minimum of 3 years of relevant experience in marketing original entertainment content, a proven history of executing content marketing campaigns, interest in animation, and strong analytical capabilities are required qualifications.

Is experience in client and/or agency roles considered beneficial for this position?

Yes, client and/or agency experience is considered a plus for this role.

What type of environment does this position require?

This position requires a team-oriented environment, needing the ability to partner with multiple constituencies and communicate effectively across departments.

What skills are important for this role?

Important skills include strategic and creative thinking, analytical and reporting capabilities, strong presentation skills, computer proficiency (especially in PowerPoint and Excel), exceptional attention to detail, and a positive attitude.

Is there potential for growth in this position?

Yes, the role offers an opportunity to grow brand-building expertise and marketing skills, particularly in the entertainment industry.

What is the expected physical work location for this role?

The role is currently located in Santa Monica, CA, with plans for the team to transfer to Burbank in 2025.

What is the salary range for this Associate Marketing Manager position?

The salary range for this position in Santa Monica, CA is between $78,200 and $104,800 per year.

Are there additional benefits provided alongside the salary?

Yes, a bonus and/or long-term incentive units may be offered as part of the compensation package, in addition to a full range of medical, financial, and other benefits, depending on the position.

What responsibilities does this role involve regarding media and marketing performance?

This role involves analyzing the effectiveness of media and marketing data to optimize spend and performance across various marketing channels.

The Walt Disney Company

Entertainment & Media

Industry

10,001+

Employees

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!