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Associate Marketing Manager - Quaker Portfolio Activation

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PepsiCo

12d ago

  • Job
    Full-time
    Junior Level
  • Sales & Business Development
    Marketing
  • Mississauga

AI generated summary

  • You need a Bachelor’s degree (preferably in business), 2+ years of marketing experience, strong strategic thinking, and proven problem-solving skills to anticipate and resolve issues.
  • You will lead in-store activation strategies, execute portfolio programs, manage multimedia communications, collaborate on digital optimization, and align with Shopper Marketing and US teams.

Requirements

  • Minimum of Bachelor’s Degree (Business degree preferred).
  • 2+ years marketing experience.
  • Proven strategic thinking skills.
  • Strong problem solving and sound business judgment; ability to anticipate issues and resolve them.

Responsibilities

  • Lead the strategic planning process for the In-Store activation of the Quaker portfolio, developing strategies and opportunities consistent with brand positioning and equity.
  • Lead development and execution of in-store portfolio programs - conception, alignment, execution, and post-game.
  • Lead multi-media Portfolio communications programs (such as Quaker’s iconic Made in Canada campaign called “Quakerborough” and Recipe/Versatility programming in partnership with leading media outlets) with applicability across the portfolio to maximize ROI.
  • Collaborate with PFC’s Digital and CRM team to optimize and leverage QuakerOats.ca.
  • Wire & collaborate with the PFC Shopper Marketing and Quaker US teams to align priorities and share best practices.

FAQs

What is the job title for this position?

The job title is Associate Marketing Manager - Quaker Portfolio Activation.

Who does the Associate Marketing Manager report to?

The Associate Marketing Manager reports to the Senior Director of Marketing - Quaker.

What are the main responsibilities of this role?

The main responsibilities include leading the strategic planning process for in-store activation, developing and executing portfolio programs, and collaborating with digital, shopper marketing, and US teams.

What qualifications are required for this position?

A minimum of a Bachelor’s Degree (business degree preferred) and 2+ years of marketing experience are required.

Is prior experience necessary for this role?

Yes, a minimum of 2+ years of marketing experience is required for this role.

What type of work environment does PepsiCo promote?

PepsiCo promotes a dynamic and inclusive culture that encourages employees to bring their whole selves to work.

Will I have opportunities for professional growth and development?

Yes, you will have a supportive team that encourages your professional growth and development.

What kind of impact does PepsiCo aim for?

PepsiCo aims to inspire positive change for people and the planet with sustainability goals.

Is strategic thinking a critical skill for this position?

Yes, proven strategic thinking skills are essential for this role.

How does this position contribute to the Quaker portfolio?

This position contributes to driving short and long-term growth across the Quaker portfolio through effective marketing strategies and activation.

What makes you unique, makes us better.

Retail & Consumer Goods
Industry
10,001+
Employees
1965
Founded Year

Mission & Purpose

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.

Benefits

  • Well-being

    We offer programs for you and your family to help you reach your personal physical, emotional and financial well-being goals.

  • Retirement Benefits

    Our savings and retirement benefits are designed to help you reach your future retirement goals.

  • Health and Insurance Benefits

    We’re committed to helping you and your family live a healthy lifestyle. Our medical options provide access to quality, affordable health care.