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(Associate) Product Marketing Manager, Platform DACH (d/f/m)

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Personio

15d ago

  • Job
    Full-time
    Junior Level
  • Marketing
  • Berlin

AI generated summary

  • You need 2+ years in product marketing, ideally in HR, strong English and German skills, tech understanding, cross-functional teamwork, self-motivation, and B2B/SaaS experience. Sales experience is a plus.
  • You will amplify the platform message, analyze competitors, train sales, collaborate with the research team, create market-specific assets, and support regional marketing campaigns.

Requirements

  • Excellent written, verbal, and presentation skills in English and German
  • 2+ years of product marketing experience, ideally with at least 1 year of experience in an HR-relevant role. Experience in a high growth B2B organisation is essential
  • Ability to deeply understand technical aspects of Personio and competitors’ products
  • Experience engaging with sales and leadership effectively and efficiently
  • Teamwork: you are energized by building relationships with people from different backgrounds and with different roles and geographical locations. You have experience working cross-functionally, knowing when to lead and when to support
  • Self starter: you are self-motivated and can influence the teams and individuals around you
  • Ability to navigate through ambiguity and pickup and run projects easily
  • Technology experience, particularly B2B software and SaaS
  • Sales or Sales Engineering experience is a plus
  • Product experience a plus
  • Product Marketing experience is a plus

Responsibilities

  • Be the go-to-market expert who helps amplify our Platform message in the German market
  • Develop a deep understanding of the market including our top competitors and their products
  • Develop a deep understanding of the Personio product and what makes us better
  • Work with sales enablement to create, update, and train sales on new assets that will help them effectively pitch the value of Personio
  • Partner with research team to better understand the market, test messaging, and create unique assets
  • Support the internal PMM team with asset creation for the German market for items like industry or segment specific messages
  • Partner closely with the German marketing team to help support their regional campaign plans

FAQs

What is the primary responsibility of the Associate Product Marketing Manager?

The primary responsibility includes generating demand, enhancing brand awareness, and directly driving business growth for Personio's intelligent HR platform in the DACH region.

What qualifications are required for this position?

Applicants should have excellent written, verbal, and presentation skills in English and German, with at least 2 years of product marketing experience, ideally including 1 year in an HR-relevant role. Experience in a high growth B2B organization is essential.

Where is this position based?

This position is office-based in a hybrid format and can be based in Dublin, Munich, Berlin, London, or Amsterdam.

What skills are necessary to succeed in this role?

Necessary skills include the ability to deeply understand technical aspects of the Personio and competitor products, effective engagement with sales and leadership, strong teamwork abilities, self-motivation, and the capacity to navigate ambiguity.

What kind of experience is advantageous for applicants?

Advantageous experience includes sales or sales engineering, product experience, and product marketing experience.

How many days of paid vacation do employees receive?

Employees receive 28 days of paid vacation, plus an additional day after 2 and 4 years of service.

Is diversity and inclusion a priority at Personio?

Yes, Personio is committed to building an inclusive culture where everyone feels welcomed and supported, embracing uniqueness and fostering a diverse, values-driven environment.

Does Personio offer any unique benefits to employees?

Yes, benefits include a competitive reward package, generous family leave, mental health support, opportunities for sabbaticals, and 1 Impact Day per year to support environmental and societal impact.

What type of environment can employees expect at Personio?

Employees can expect a collaborative and supportive environment with opportunities for social gatherings, cultural initiatives, healthy snacks, drinks, and catered lunches.

Who will the Associate Product Marketing Manager report to?

The Associate Product Marketing Manager will report to the Senior Product Marketing Lead and receive guidance from the existing Platform Product Marketing Manager.

Enabling Better Organisations - Europe's most valuable HR tech company

Technology
Industry
1001-5000
Employees
2015
Founded Year

Mission & Purpose

Personio’s all-in-one software makes HR processes as efficient and effective as possible so organizations can focus on what matters: people.