Logo of Huzzle

Home

Matches

Explore

Manage

Brand Manager

image

L'Oréal

Nov 8

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Melbourne

Requirements

  • You will have experience in end-to-end marketing brand execution & trade marketing experience
  • You will have previous experience in a similar role within the beauty industry and with an understanding of consumer products
  • You must have proven success in managing A+P budgets with ROI delivery & sales outcomes from campaigns initiated
  • You will have previous experience in forecasting and data analytics is essential
  • You will have previous experience in dealing with media agencies and briefings
  • You will be an excellent communicator to engage and deal with various internal and external stakeholders
  • You must be self-motivated & driven to be able to drive your own results and manage your time efficiently

Responsibilities

  • Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
  • Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs
  • Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally.
  • Supervise the entire development process and the respect of deadlines
  • Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.)
  • Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales)
  • Mobilise other departments (sales, logistic, education, etc.) and partner agencies to develop a broader business strategy
  • Define clear messages to present to top management and accompany the teams in the preparation of meetings
  • Build, develop and manage your team, train them and develop their marketing expertise and know-how

FAQs

What are the main responsibilities of the Brand Manager?

The main responsibilities include defining the strategic directions and marketing plan, analyzing consumer and market insights, managing international launches, supervising the development process, managing budgets, leading marketing mix strategies, and building and developing the team.

What qualifications are required for the Brand Manager role?

Candidates should have experience in end-to-end marketing brand execution, knowledge of the beauty industry, proven success in managing A+P budgets, experience in forecasting and data analytics, and strong communication skills to engage with various stakeholders.

Is experience in the beauty industry necessary for this role?

Yes, previous experience in a similar role within the beauty industry and a strong understanding of consumer products are essential.

What kind of budget management experience is needed?

Candidates must have proven success in managing A+P budgets, including ROI delivery and sales outcomes from initiated campaigns.

What support does L'Oréal Australia offer for employee wellbeing?

L'Oréal Australia offers access to health and well-being programs, profit sharing, life insurance, income protection, and access to an on-site gym and café.

Are there opportunities for team development in this role?

Yes, the role involves building, developing, and managing a team, as well as training them to enhance their marketing expertise and know-how.

Does the company provide any discounts or product allowances?

Yes, employees receive corporate and staff discounts along with an annual product allowance.

What type of workplace culture does L'Oréal Australia promote?

L'Oréal Australia promotes an equal opportunity workplace culture and is an Employer of Choice for Gender Equality, encouraging applications from diverse backgrounds.

Is there flexibility in work arrangements for this role?

Yes, flexible work arrangements will be considered for this role.

Where is the head office located?

The head office is located on St Kilda Road.

image

L'Oréal

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.

Get notified when L'Oréal posts a new role

Get Hired with Huzzle

Discover jobs with AI-powered precision. Autofill and track applications, create tailored resumes, and find the best opportunities across the web – all by simply chatting.

Already have an account?