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Brand Manager

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General Mills

Today

  • Job
    Full-time
    Junior Level
  • Sales & Business Development
    Business, Operations & Strategy
  • Mississauga

AI generated summary

  • You need a bachelor’s degree, 2+ years in CPG, strong analytical and strategic skills, financial acumen, and the ability to influence and adapt in a fast-paced environment. MBA preferred.
  • You will develop consumer-driven strategies, manage financial performance, collaborate across teams, leverage insights, and lead product initiatives to drive brand growth and P&L targets.

Requirements

  • Minimum Qualifications
  • Bachelor’s degree and 2+ years of work/internship experience, ideally background in:
  • CPG Brand Management or P&L Ownership/General Management or progressing CPG roles
  • Ability to navigate complexity and drive connections across functions, ideas, and processes
  • Analytical ability to assess P&L impact of SRM/HMM actions and strategies
  • Strategic mindset to build a vision and pipeline of ideas to meet SRM and HMM goals
  • Influence without authority: ability to achieve buy-in with those you don’t directly manage
  • Change Agility to navigate and adapt to frequent changes and unforeseen gaps to be filled
  • Highly motivated, action-oriented, curious learn-it-all with a growth mindset
  • Skills – Financial acumen, strategy, leadership
  • Experience working with or on a brand team - CPG Brand Management or P&L Ownership/General Management experience
  • Preferred Qualifications
  • MBA
  • Strong analytic ability to translate data into meaningful insights and action
  • Strong ability to strategically influence and turn insights into clear storytelling
  • Solution-oriented and well organized
  • Ability to challenge status quo, think outside of the box and motivate teams
  • Ability to influence and inspire direct and cross-functional team
  • Ability to strategically choose levers to balance short-term commitments and long-term brand health
  • Ability to identify and evaluate brand opportunity ideas and make connections across other brands in portfolio
  • Solution-oriented and well organized
  • Strong understanding of P&L mechanics and how to impact topline and bottom-line drivers
  • Comfort pitching brand plans to internal and external customer stakeholders

Responsibilities

  • Create consumer-driven product strategies for our brands that drive sustainable brand growth and deliver financial forecast
  • Create long-term brand strategies that are forward looking and adaptable to unforeseen disruptions & continuous business transformation
  • Take ownership of top and bottom-line results by having full command of revenue, costs, and overall financial performance
  • Lead team of expert partners in Product, Strategic Revenue Management, Finance, and Supply Chain to assess and evaluate solutions, orchestrate annual plan, and ensure execution across all components of product portfolio
  • Understand consumer and work with Insights on deep dive business analysis to identify innovative business opportunities
  • Prioritize a consumer first mindset by building consumer empathy & transforming insights into actions
  • Manage and leverage POS data (Nielsen) to deliver key insights and actionable items to our team
  • Lead the active management of our consumer budget ensuring actions & strategies to hit annual target
  • Lead commercialization of product initiatives that deliver annual brand plan
  • Communicate effectively to ensure alignment and accountability across team and total Business Unit
  • Motivate and inspire the team to push through uncertainty and change
  • Navigate the organization (Canada and US partners) by building relationships across functions, levels, and markets to get things done
  • Balance and prioritize the roles of innovation, renovation, HMM, distribution, trade, SRM, promotions/communications in achieving P&L targets

FAQs

Is this position based in a specific location?

Yes, this role is based out of our Mississauga office and is not remote or relocation eligible.

What is the minimum educational requirement for this position?

A Bachelor’s degree is required for this position.

How many years of experience are required for this role?

The position requires a minimum of 2+ years of work or internship experience.

Is prior experience in CPG Brand Management necessary for this role?

Yes, ideally, a background in CPG Brand Management, P&L Ownership, or progressing CPG roles is preferred.

What type of skills are essential for this position?

Essential skills include financial acumen, strategy, leadership, and the ability to navigate complexity.

Are there any preferred qualifications for this job?

Yes, an MBA and strong analytical abilities to translate data into meaningful insights are preferred qualifications.

Is it important to have experience working with cross-functional teams?

Yes, the ability to navigate and influence cross-functional teams is crucial for this role.

What are the key accountabilities of the Brand Manager?

Key accountabilities include creating consumer-driven product strategies, managing P&L, leading cross-functional teams, and prioritizing a consumer-first mindset.

Does the role involve leading a team?

Yes, the Brand Manager will lead a team of expert partners in various functions to ensure execution across the product portfolio.

Are accommodations available for candidates with disabilities during the recruitment process?

Yes, accommodations are available upon request for candidates with disabilities taking part in all aspects of the recruitment and selection process.

General Mills

Making Food The World Loves

Manufacturing & Electronics
Industry
10,001+
Employees
1928
Founded Year

Mission & Purpose

General Mills is a global food company that manufactures and markets a wide range of food products, including cereals, snacks, baking mixes, and refrigerated and frozen foods. Their ultimate mission is to serve the world by making food people love while striving to nourish lives through trusted brands. Their purpose is to drive sustainable growth and positively impact communities and the planet by prioritizing sustainability, innovation, and the well-being of consumers.