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Brand Manager - Sports

  • Job
    Mid & Senior Level
  • Marketing
  • Dublin

AI generated summary

  • You must be a passionate, creative, and skilled project manager with strong collaboration and communication skills. Resilience, forward-thinking, and experience in brand management and marketing are essential. Be motivated, enthusiastic, and open to learning and growth in a dynamic environment.
  • You will lead the development and execution of creative plans, manage media relationships, oversee campaign management, collaborate on sponsorships, organize activations/events, and support Mischief/Content initiatives.


  • Passion for sport: The successful candidate will have a strong passion and understanding of sport, especially football, and will be willing to immerse themselves in the day to day news and stories surrounding sport.
  • Creative: A creative problem solver with the ability to develop and lead exciting marketing plans is critical. The Brand Manager will be responsible for briefing, judging and leading creative ideas and campaigns. As well as challenging the status-quo and leading new creative thinking across the business.
  • Project Management: This individual will have a track record of being able to prioritise key tasks, plan ahead and work to tight delivery deadlines, whilst ensuring every project is delivered with detailed execution.
  • Collaboration: The individual will have proven collaboration skills, able to build positive relationships with numerous areas of the business whilst also ensuring a top quality end result is achieved. Ability to work independently and in a team as well as ability to take on responsibility for own projects.
  • Effective Communicator : Models effective communication; provides timely and useful information to others across the organisation putting others needs before their own and promotes effective communication; flexes communication style to meet the needs of various audiences.
  • Resilient : Demonstrates a bias for action when faced with tough challenges.
  • Forward-thinking : Learns quickly when faced with new, unfamiliar and changing situations; models and encourages experimentation and agility when faced with unknown scenarios; is open about failure and views mistakes as opportunities to learn.
  • Essential Skills and Experience:
  • Marketing and brand management with a leading brand.
  • Proven track record of working and leading campaigns, across different channels.
  • Strong portfolio of brand work (ATL, BTL campaign, activations) strongly desired.
  • Knowledge of media and media strategies to deliver media plans.
  • Experience of marketing fundamentals.
  • Proven ability to plan & deliver on both short & long campaigns.
  • Experience handling agencies, partners and the briefing/feedback process.
  • Budget management
  • Flexible attitude and the ability to work under pressure.
  • Ability to prioritise, organise and multi-task.
  • Comfortable within a changing and developing environment.
  • Curious, resilient and positive attitude.
  • Motivated, enthusiastic, and passionate about a career in marketing.


  • Creative : Lead the briefing, development and execution of Sports creative plans (Football, Racing, Darts, Rugby, Golf, NFL). You’ll be a driving force of our biggest campaigns and brand moments.
  • Media : Support the Senior Brand Manager with our media agencies, you’ll be comfortable writing briefs, handling feedback and driving media deals and plans.
  • Campaign Management: While taking a lead role in campaigns is a critical part of this role, you’ll also need to put your shoulder to the wheel and delivering our weekly football plans. This means knowing your way around our Workfront ticketing system and managing our internal Studio team.
  • Sponsorship: Collaborate with key partners both internally and outside the Paddy Power business to deliver incremental media value across our biggest sponsorships, such as TalkSport and The Peter Crouch Podcast. Coming up with new features and activating the sponsorship
  • Activations & Events: Coordinate and deliver activations and events for the Paddy Power Brand. You’ll play a pivotal role in the organisation, management, and delivery of activations/events like Fan-zones, World Darts Championship and Cheltenham.
  • Mischief/Content : Help deliver, ideate and support our Mischief/Content/PR teams in helping Paddy Power drive talkability. This could be through an activation, social video or custom OOH ad.


What are the main responsibilities of a Brand Manager - Sports at Paddy Power?

The main responsibilities of a Brand Manager - Sports at Paddy Power include planning and delivering the brand's tone of voice across all touchpoints, leading communications and brand marketing campaigns, working with different agencies and teams, and focusing mainly on the football team.

What kind of experience and skills are necessary for this role?

The ideal candidate for this role should be Sports obsessed, passionate about delivering exceptional creative, experienced in delivering outstanding campaigns, comfortable writing creative briefs, familiar with multiple media channels, and able to lead different agencies, teams, and partners.

Who would the Brand Manager - Sports report to at Paddy Power?

The Brand Manager - Sports would report to the Senior Brand Manager at Paddy Power.

What are some of the key events that the Brand Manager - Sports would be working on at Paddy Power?

The Brand Manager - Sports would be working on big moments like the Euros, Start of Season, and the Paddy Power World Darts Championship at Ally Pally.

Entertainment & Media
Founded Year

Mission & Purpose

Flutter is a global sports betting, gaming and entertainment provider for over 18 million customers worldwide and the parent company of leading global consumer brands such as FanDuel, Sky Betting & Gaming, Paddy Power, PokerStars, Betfair, Sportsbet, Tombola, TVG, Adjarabet and Sisal. Our vision is to be the global leader in online sports betting and gaming by providing a vibrant and safe sports betting and gaming experience to our customers around the world.