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Brand Marketing Manager, North America

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lululemon

Oct 30

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Vancouver

Requirements

  • A bachelor’s degree in Business or Marketing related field.
  • Minimum 5+ years of relevant experience with preferred sports sponsorship activation experience
  • Experience with project management tools (ie, Smartsheet) and timeline development
  • Experience with creative briefing and working on set and with creative teams
  • Effective and collaborative stakeholder manager across the organization
  • Excellent presentation skills
  • Experience working quickly and efficiently, and keeping pace in a fast environment
  • Ability to juggle changing priorities while maintaining a positive attitude in the face of challenging deliverables.

Responsibilities

  • Collaborate on marketing strategy for North America campaigns across business objectives, market analysis, deliverables planning, briefing, on-set, and creative application
  • Responsible for marketing plan development and execution of North America brand campaigns, with the focus on the Milan 2026 Team Canada campaign
  • Partners with key cross-functional partners (including but not limited to Merchandising, Retail Brand, Ecommerce, Digital Marketing, Social, Community) to deliver best in class campaign execution & consumer journey across touchpoints
  • Drafts, maintains and monitors the Project Roadmap/Timeline, Budget, and Deliverables Lists, intaking needs from cross-functional partners
  • Accountable to set and drive KPIs as well as measure, report and socialize results and learnings
  • Build strong cross-functional relationships across the organization and with external partners to keep them enrolled in marketing plans and collaborate on execution requirements
  • Support creative development with internal or external agencies, providing strategic advice rooted in clear business & brand needs

FAQs

What is the primary focus of the Brand Marketing Manager role?

The primary focus is to bring the lululemon brand to guests through various campaigns, with a significant emphasis on executing the Team Canada campaign ahead of the Milan 2026 Olympic and Paralympic Games.

What qualifications are required for this position?

A bachelor’s degree in Business or a Marketing-related field is required, along with a minimum of 5+ years of relevant experience, preferably in sports sponsorship activation.

What experience is preferred for this role?

Experience with project management tools (such as Smartsheet), creative briefing, and working effectively with creative teams is preferred.

How does lululemon approach employee development?

lululemon prioritizes investing in its people, offering a range of development courses, mentorship programs, and leadership series as part of their total rewards offerings.

What is the salary range for this position?

The typical hiring range for this position is from $85,100 to $107,000 annually, depending on market location and job-related knowledge, skills, experience, and internal equity.

Is immigration support available for this role?

Yes, immigration support is potentially available for this role.

What benefits does lululemon offer?

Benefits include extended health and dental plans, mental health support, paid time off, a savings and retirement plan with matching, a generous employee discount, fitness and yoga classes, and a parenthood top-up, among others.

How important is collaboration for this position?

In-person collaboration is very important, as much of the role can be performed remotely, but work is expected to be performed onsite at least 3 days per week.

What kind of work environment can be expected?

The role is classified as hybrid, meaning it involves a mix of onsite and remote work, emphasizing the importance of in-person collaboration.

What is expected regarding communication skills for this role?

Excellent presentation skills and the ability to communicate with honesty and kindness while managing stakeholders effectively are essential for this position.

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

lululemon athletica inc. (NASDAQ:LULU) is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences which enable people to live a life they love. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback. https://corporate.lululemon.com/careers

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