Business Leader Marketing (m/w/d)

L'Oréal

Nov 9

Applications are closed

Job
Full-time
Senior Level
Marketing
Product
Düsseldorf

Requirements

Mindestens 6-8 Jahre Berufserfahrung in einem relevanten Umfeld / Produktmarketing
Erfahrung im digitalen Marketing, im e-Retail oder in der Mediaplanung
Mindestens 2 Jahre Führungserfahrung
Mut Entscheidungen zu treffen und den Status Quo zu hinterfragen
Effektive, empathische Kommunikation
Erfahrung im Umgang mit Komplexität und analytisches Denken
Konzeptionelle wie auch operationelle Kreativität
Sehr gute englische Sprachkenntnisse
Ein Pluspunkt wären Erfahrungen im Vertrieb, Business Development oder Controlling

Responsibilities

Entwickeln Sie die Markenvision und -Strategie für eine unserer erfolgreichen Marken und setzen Sie diese mit einem starken und engagierten Team um.
Rekrutierung neuer Konsument: innen & Ausbau des Brand Engagements
Ausbau von Marktanteilen, Umsatz und Profit in den von Ihnen betreuten Produktkategorien
Eigenständige Verantwortung für das Produktmarketing inkl. Brand Activation, Advocacy & Influence und Digital Marketing
People Management und Development
Vernetztes Arbeiten mit diversen Stakeholdern
Entwicklung der Marken-Strategie
Entwicklung einer nachhaltigen und ganzheitlichen Vision basierend auf fundiertem Markt-, Verbraucher- und Markenverständnis im aktiven und permanenten Austausch mit angrenzenden Fachbereichen
Definition und Steuerung des Jahresplans sowie Budgetverantwortung für die entsprechende Marke oder Kategorie
Zentraler Ansprechpartner für das internationale Marketing-Team sowie das Zonen-Team in Paris für die Weiterentwicklung der lokalen DACH Markenstrategie
Entwicklung und Umsetzung des Marketing-Plans
Übersetzung, Umsetzung und Nachverfolgung der Markenstrategie in Form von ganzheitlichen Jahresplänen
Steuerung der Marketingpläne und -aktivitäten (on- und offline) in Zusammenarbeit mit Vertrieb, Education, Business Development, Controlling
Erreichung der Markenziele in Bezug auf Marktanteil, Umsatz, Profit
People Management
Führen eines Teams sowie individuelle Entwicklung und Coaching diverser Team-Mitglieder
Weiterentwicklung des Team-Engagements
Förderung von cross-funktionaler Kooperation, Austausch und Networking

FAQs

What is the primary role of the Business Leader Marketing at L'Oréal?

The primary role involves developing the brand vision and strategy for one of L'Oréal's successful brands, executing marketing plans, and managing a team to enhance brand engagement and achieve business objectives.

What are the key responsibilities of this position?

Key responsibilities include recruiting new consumers, expanding brand engagement, managing product marketing, developing marketing strategies and plans, and overseeing team management and development.

What level of experience is required for this position?

Candidates should have at least 6-8 years of relevant professional experience in product marketing, with a minimum of 2 years in a leadership role.

Are there opportunities for personal and professional development in this role?

Yes, L'Oréal offers individual personal and professional development opportunities along with a steep learning curve and a cooperative team culture.

What skills are essential for this role?

Essential skills include effective communication, decision-making, analytical thinking, creativity, and experience in digital marketing or e-retail.

Is fluency in English important for this position?

Yes, very good English language skills are required for effective communication, especially with the international marketing team.

What type of team management experience is expected?

The candidate should have experience in leading a team, providing individual development and coaching, and enhancing team engagement.

Does L'Oréal value diversity and inclusion in the workplace?

Yes, L'Oréal is committed to equality, diversity, and inclusion, ensuring no discrimination or harassment based on gender, race, religion, sexual orientation, or any other protected characteristics.

What benefits are offered with this position?

The position offers a permanent employment contract, competitive salary, profit-sharing options, and a comprehensive range of social benefits.

Where is this position based?

This position is based in Düsseldorf, Germany.

L'Oréal

Retail & Consumer Goods

Industry

10,001+

Employees

1909

Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.