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Category Analyst

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Lotus Bakeries

13d ago

  • Job
    Full-time
    Junior Level
  • Data
    Marketing
  • Düsseldorf

AI generated summary

  • You need a degree in economics/marketing, 2+ years in category management/data analysis, strong German trade knowledge, and data analysis skills, plus fluency in German and good English comprehension.
  • You will analyze market data, evaluate performance against competitors, identify trends, create category strategies, build relationships with trade partners, and share insights with stakeholders.

Requirements

  • University degree (Masters/Bachelor) in economics, marketing or equivalent
  • Minimum 2 years working experience in a Category Management/data analysis or similar function for food/FMCG brands, GS1 Category Management certificate preferred
  • Knowledge of the German trade landscape
  • Proven experience of converting large amounts of raw data into actionable insights with proven commercial benefits with particular experience on retail/household/shopper data (IRI/Circana, Nielsen, GfK)
  • Excellent numerical accuracy with attention to detail;
  • Profound conceptual skills turning insight into compelling trade and category stories
  • Fluent in German (full professional proficiency), strong understanding of English (written and spoken)

Responsibilities

  • Analysis of category/core range performance by utilizing available market & macro-environment data/insight: retail panel data (IRI/Circana, Nielsen), household/shopper panel data (Gfk), customer insights, bespoke Lotus Bakeries’ consumer/shopper research
  • Tracking and evaluation of Lotus performance vs competitors, deducting right learnings to be applied within the internal plans (Volume/Value/ROS/WD/ promotional effectiveness/etc.)
  • Identification of current & future category segment dynamics & trends, that may affect Lotus Biscoff and our Natural Foods brands and quantification of potential impacts on our categories, customers and brands
  • Ensuring a best in class approach on data analytics by constantly seeking out & applying latest techniques together with the Category Development Manager
  • Create & present compelling category stories to our retailers in order to bring our Lotus and Natural foods brands further instore in terms of category / segment / assortment /shelf placement / promotions
  • Establishing and building of long-term relationships with relevant German trade partners to strengthen the role as preferred supplier and provide relevant category insights, recommendations on shelf structure, assortment, new listings and promotional support
  • Involvement into sharing all analytical insights with the relevant internal stakeholders to support shaping the Commercial (Account) Plan together with the (Sales) team

FAQs

What kind of experience is required for the Category Analyst position?

A minimum of 2 years of working experience in Category Management or data analysis for food/FMCG brands is required.

What educational background is preferred for this role?

A university degree (Masters/Bachelor) in economics, marketing, or a related field is preferred.

Is knowledge of the German trade landscape important for this position?

Yes, knowledge of the German trade landscape is a requirement.

What specific data analysis skills are needed for this role?

Proven experience in converting large amounts of raw data into actionable insights and familiarity with retail/household/shopper data from sources like IRI/Circana, Nielsen, and GfK is required.

Are there specific software or tools I need to be familiar with?

Familiarity with retail panel data and household/shopper panel data analysis tools is essential.

What languages do I need to be fluent in for this position?

Fluency in German (full professional proficiency) and a strong understanding of English (written and spoken) is required.

Is teamwork encouraged in this role?

Yes, being a team player and having strong communication skills is important for this position.

What is the working environment like at the company?

The company fosters a professional working environment with an interpersonal atmosphere that encourages open dialogue.

How many vacation days are offered?

The position offers 30 days of vacation.

Can I work from home occasionally?

Yes, there is flexibility to work from home one day per week.

Will there be opportunities to impact the business positively?

Yes, the role includes an active position in co-shaping the German business with significant future potential.

Is a GS1 Category Management certificate necessary?

A GS1 Category Management certificate is preferred but not mandatory.

What promotions or benefits are offered with this role?

Employees can enjoy the company's brands and products in the office daily, along with having responsibilities that allow them to leave their own signature on the job.

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Lotus Bakeries

We create small moments of joy with our range of branded snacks. For every consumer & every occasion. In every country.

Manufacturing & Electronics
Industry
1001-5000
Employees
1932
Founded Year

Mission & Purpose

Lotus Bakeries Group is active worldwide in the indulgent and natural snacking segment with brands such as Lotus, Lotus Biscoff, Dinosaurus, Peijnenburg, Annas, Nakd, TREK, BEAR and Kiddylicious. Lotus Bakeries, with headquarters in Belgium, is an internationally oriented company with production facilities in Belgium, the Netherlands, France, Sweden, South Africa and the US, and twenty-one own sales organisations in Europe, America and Asia. Lotus Bakeries also works with commercial partners in approximately fifty countries worldwide. The Group has around 2,400 employees and achieved a turnover of EUR 750.3 million in 2021. The shares of Lotus Bakeries are listed on Euronext Brussels (LOTB).