Large

Lotus Bakeries Group is active worldwide in the indulgent and natural snacking segment with brands such as Lotus, Lotus Biscoff, Dinosaurus, Peijnenburg, Annas, Nakd, TREK, BEAR and Kiddylicious.

Lotus Bakeries, with headquarters in Belgium, is an internationally oriented company with production facilities in Belgium, the Netherlands, France, Sweden, South Africa and the US, and twenty-one own sales organisations in Europe, America and Asia. Lotus Bakeries also works with commercial partners in approximately fifty countries worldwide. 

The Group has around 2,400 employees and achieved a turnover of EUR 750.3 million in 2021. The shares of Lotus Bakeries are listed on Euronext Brussels (LOTB).


Manufacturing & Electronics

Lotus Bakeries

We create small moments of joy with our range of branded snacks. For every consumer & every occasion. In every country.

You need a Master's in marketing/economics, 4-5 years in brand/digital marketing, strong analytical skills, retail knowledge, fluency in German and English, and a passion for brand building.

You will develop portfolio and brand strategy, plan marketing activations, track performance, optimize budgets, and lead a local team while collaborating with cross-functional and global teams.

Marketing

Düsseldorf

<div><div><div>Duitsland
</div><div>D&uuml;sseldorf
</div></div><div>We are looking for a Marketing Manager to further grow our Lotus Biscoff &amp; Natural Foods Business. As Marketing expert you will design a vision for our brands and develop the future growth strategy of our Biscoff and Natural Foods portfolio. Together with the team, you will develop and translate the brand growth plan into operational activities and execute them in excellence across multiple consumer touchpoints.</div></div><div></div>
<br><div><div><div><h3 class="jobSectionHeader"><b>Functiebeschrijving
</b></h3><ul><li>Development of the biscuits, spreads and natural foods portfolio strategy (including pack-price-architecture, assortment &amp; innovation strategy)
</li><li>Development of the Biscoff brand strategy &amp; growth plan</li><li>
Full Marketing mix planning and best-in-class brand activation across touchpoints together with the TM Manager</li><li>
Brand performance tracking and identification of opportunities &amp; risks in collaboration with the cross-functional team</li><li>
Monitor and drive Marketing effectiveness to ensure that our budgets are allocated to activities with best ROI</li><li>
Lead, inspire, develop and motivate the local Marketing team with 2 direct reports (Trade Marketing &amp; Brand Management)</li><li>
Co-operate closely with local cross-functional teams, global teams and central functionsStrong business mind-set and a clear vision to further build our brands in the German markets are key to the success of this position, as well as pro-active entrepreneurial thinking and acting in combination with a hands-on mentality and a team player profile. The Marketing Manager role is based in D&uuml;sseldorf and reports to the Country Manager Germany.</li></ul></div></div><div><div><h3 class="jobSectionHeader"><b>
Profiel
</b></h3><p>Professional requirements:</p><ul><li>
University degree (Masters) in economics, marketing, communications or equivalent</li><li>
Ideally 4-5 years of Brand Management/Consumer Marketing/Digital Marketing experience, preferably in international FMCG companies with strong emotional marketing relevance</li><li>
Profound conceptual and analytical skills to identify and lift the right potentials with a clear measurement of the success
</li><li>Strong commercial mind-set to develop successful business cases and identify future opps &amp; risks</li><li>
Very good knowledge in retail/household panel data to define and track the right KPIs for the initiatives implemented</li><li>
Strong experience in implementation and activation of Social Media campaigns preferred
</li><li>Ability to manage cross-functional projects, additional experience in working in matrix organization preferred</li><li>
Fluent (spoken &amp; written) in German and English</li></ul><p>
Personal qualifications:</p><ul><li>
You are a true team player, approachable, pro-active, positive and strong communicator</li><li>
You have a great passion for building &amp; emotionalizing our brands and to become a brand ambassador</li><li>
You demonstrate strong drive with an hands-on mentality</li><li>
You are ambitious to take initiative, develop new ideas &amp; follow up to ensure excellence in execution</li><li>
You show strong ownership for your tasks and projects to progress and achieve results</li><li>
You want to take an active role in identifying and shaping today&rsquo;s and future potentials of the business</li><li>
You show a positive attitude in life with the ability to inspire others taking them on a joint journey</li></ul></div></div></div>
<br><div><h3 class="jobSectionHeader"><b>Aanbod
</b></h3><div><ul><li>Active role in shaping the Lotus Bakeries Germany business with huge future potential
</li><li>Responsibility for bringing alive our brand vision with a high scope of individual management</li><li>
Professional working environment with a great interpersonal atmosphere</li><li>
Permanent position in a modern office in D&uuml;sseldorf with the flexibility of one day home office per week, 30 days vacation &amp; a company car also for private usage</li><li>
Thinking-out-of-the-box-mentality in which you can leave your own signature
</li><li>And as we love our brands and products, you can enjoy them every day in the office with a coffee</li></ul></div></div>

Duitsland
Düsseldorf
We are looking for a Marketing Manager to further grow our Lotus Biscoff & Natural Foods Business. As Marketing expert you will design a vision for our brands and develop the future growth strategy of our Biscoff and Natural Foods portfolio. Together with the team, you will develop and translate the brand growth plan into operational activities and execute them in excellence across multiple consumer touchpoints.
Functiebeschrijving
Development of the biscuits, spreads and natural foods portfolio strategy (including pack-price-architecture, assortment & innovation strategy)
Development of the Biscoff brand strategy & growth plan
Full Marketing mix planning and best-in-class brand activation across touchpoints together with the TM Manager
Brand performance tracking and identification of opportunities & risks in collaboration with the cross-functional team
Monitor and drive Marketing effectiveness to ensure that our budgets are allocated to activities with best ROI
Lead, inspire, develop and motivate the local Marketing team with 2 direct reports (Trade Marketing & Brand Management)
Co-operate closely with local cross-functional teams, global teams and central functionsStrong business mind-set and a clear vision to further build our brands in the German markets are key to the success of this position, as well as pro-active entrepreneurial thinking and acting in combination with a hands-on mentality and a team player profile. The Marketing Manager role is based in Düsseldorf and reports to the Country Manager Germany.
Profiel
Professional requirements:
University degree (Masters) in economics, marketing, communications or equivalent
Ideally 4-5 years of Brand Management/Consumer Marketing/Digital Marketing experience, preferably in international FMCG companies with strong emotional marketing relevance
Profound conceptual and analytical skills to identify and lift the right potentials with a clear measurement of the success
Strong commercial mind-set to develop successful business cases and identify future opps & risks
Very good knowledge in retail/household panel data to define and track the right KPIs for the initiatives implemented
Strong experience in implementation and activation of Social Media campaigns preferred
Ability to manage cross-functional projects, additional experience in working in matrix organization preferred
Fluent (spoken & written) in German and English
Personal qualifications:
You are a true team player, approachable, pro-active, positive and strong communicator
You have a great passion for building & emotionalizing our brands and to become a brand ambassador
You demonstrate strong drive with an hands-on mentality
You are ambitious to take initiative, develop new ideas & follow up to ensure excellence in execution
You show strong ownership for your tasks and projects to progress and achieve results
You want to take an active role in identifying and shaping today’s and future potentials of the business
You show a positive attitude in life with the ability to inspire others taking them on a joint journey
Aanbod
Active role in shaping the Lotus Bakeries Germany business with huge future potential
Responsibility for bringing alive our brand vision with a high scope of individual management
Professional working environment with a great interpersonal atmosphere
Permanent position in a modern office in Düsseldorf with the flexibility of one day home office per week, 30 days vacation & a company car also for private usage
Thinking-out-of-the-box-mentality in which you can leave your own signature
And as we love our brands and products, you can enjoy them every day in the office with a coffee

Marketing Manager - Lotus Bakeries

Marketing Manager

You need a degree in economics/marketing, 2+ years in category management/data analysis, strong German trade knowledge, and data analysis skills, plus fluency in German and good English comprehension.

You will analyze market data, evaluate performance against competitors, identify trends, create category strategies, build relationships with trade partners, and share insights with stakeholders.

Data

<div><div><div>Germany
</div><div>D&uuml;sseldorf
</div></div><div>We are strengthening our team with a Category Analyst (m/f/d) to perform in-depth interrogation of category, brand &amp; customer data across multiple categories and develop compelling trade sell stories together with the Category Development Manager. In this role you will bring alive our category data by providing market insights, identify potentials and deriving appropriate activities. Together with the Category Development Manager you will consult the Sales &amp; Marketing team to build strong category stories, support listings and distribution in both, Retail and Out of Home channel, for the categories we are active with our brands &ndash; Biscuits, Spreads &amp; Ice Cream with Lotus Biscoff as well as Healthy Snacking with our Natural Foods brands.
</div><div>Apply for this job</div></div>
<br><div><div><div><h3 class="jobSectionHeader"><b>Job description
</b></h3><ul><li>Analysis of category/core range performance by utilizing available market &amp; macro-environment data/insight: retail panel data (IRI/Circana, Nielsen), household/shopper panel data (Gfk), customer insights, bespoke Lotus Bakeries&rsquo; consumer/shopper research</li><li>
Tracking and evaluation of Lotus performance vs competitors, deducting right learnings to be applied within the internal plans (Volume/Value/ROS/WD/ promotional effectiveness/etc.)</li><li>
Identification of current &amp; future category segment dynamics &amp; trends, that may affect Lotus Biscoff and our Natural Foods brands and quantification of potential impacts on our categories, customers and brands</li><li>
Ensuring a best in class approach on data analytics by constantly seeking out &amp; applying latest techniques together with the Category Development Manager</li><li>
Create &amp; present compelling category stories to our retailers in order to bring our Lotus and Natural foods brands further instore in terms of category / segment / assortment /shelf placement / promotions</li><li>
Establishing and building of long-term relationships with relevant German trade partners to strengthen the role as preferred supplier and provide relevant category insights, recommendations on shelf structure, assortment, new listings and promotional support</li><li>
Involvement into sharing all analytical insights with the relevant internal stakeholders to support shaping the Commercial (Account) Plan together with the (Sales) team</li></ul></div></div><div><div><h3 class="jobSectionHeader"><b>
Profile
</b></h3><p>Professional requirements:</p><ul><li>
University degree (Masters/Bachelor) in economics, marketing or equivalent</li><li>
Minimum 2 years working experience in a Category Management/data analysis or similar function for food/FMCG brands, GS1 Category Management certificate preferred</li><li>
Knowledge of the German trade landscape</li><li>
Proven experience of converting large amounts of raw data into actionable insights with proven commercial benefits with particular experience on retail/household/shopper data (IRI/Circana, Nielsen, GfK)</li><li>
Excellent numerical accuracy with attention to detail;
</li><li>Profound conceptual skills turning insight into compelling trade and category stories</li><li>
Fluent in German (full professional proficiency), strong understanding of English (written and spoken)
</li></ul><p>Personal qualifications:</p><ul><li>
You are a team player, approachable, pro-active, positive and strong communicator
</li><li>You have a great passion for data insights and the ability to persuade others of your ideas
</li><li>You promote an hands-on mentality, working independently with organization skills</li><li>
You show strong ownership for your tasks and projects to progress and achieve results</li><li>
You enjoy working successfully in a small, highly networked team and dynamic environment
</li><li>You want to take an active role in identifying and shaping today&rsquo;s and future potentials of the business</li><li>
You are passionate about our brands and want to become a brand ambassador</li></ul></div></div></div>
<br><div><h3 class="jobSectionHeader"><b>Offer
</b></h3><div><ul><li>Active role in co-shaping the German business with huge future potential
</li><li>An exciting job and challenge to have end to end responsibility in which you can leave your own signature
</li><li>Professional working environment with an interpersonal atmosphere fostering an open dialogue</li><li>
Permanent position in a modern office in D&uuml;sseldorf with the flexibility of one day home office per week &amp; 30 days vacation
</li><li>And as we love our brands and products, you can enjoy them every day in the office with a coffee</li></ul></div></div>

Germany
Düsseldorf
We are strengthening our team with a Category Analyst (m/f/d) to perform in-depth interrogation of category, brand & customer data across multiple categories and develop compelling trade sell stories together with the Category Development Manager. In this role you will bring alive our category data by providing market insights, identify potentials and deriving appropriate activities. Together with the Category Development Manager you will consult the Sales & Marketing team to build strong category stories, support listings and distribution in both, Retail and Out of Home channel, for the categories we are active with our brands – Biscuits, Spreads & Ice Cream with Lotus Biscoff as well as Healthy Snacking with our Natural Foods brands.
Apply for this job
Job description
Analysis of category/core range performance by utilizing available market & macro-environment data/insight: retail panel data (IRI/Circana, Nielsen), household/shopper panel data (Gfk), customer insights, bespoke Lotus Bakeries’ consumer/shopper research
Tracking and evaluation of Lotus performance vs competitors, deducting right learnings to be applied within the internal plans (Volume/Value/ROS/WD/ promotional effectiveness/etc.)
Identification of current & future category segment dynamics & trends, that may affect Lotus Biscoff and our Natural Foods brands and quantification of potential impacts on our categories, customers and brands
Ensuring a best in class approach on data analytics by constantly seeking out & applying latest techniques together with the Category Development Manager
Create & present compelling category stories to our retailers in order to bring our Lotus and Natural foods brands further instore in terms of category / segment / assortment /shelf placement / promotions
Establishing and building of long-term relationships with relevant German trade partners to strengthen the role as preferred supplier and provide relevant category insights, recommendations on shelf structure, assortment, new listings and promotional support
Involvement into sharing all analytical insights with the relevant internal stakeholders to support shaping the Commercial (Account) Plan together with the (Sales) team
Profile
Professional requirements:
University degree (Masters/Bachelor) in economics, marketing or equivalent
Minimum 2 years working experience in a Category Management/data analysis or similar function for food/FMCG brands, GS1 Category Management certificate preferred
Knowledge of the German trade landscape
Proven experience of converting large amounts of raw data into actionable insights with proven commercial benefits with particular experience on retail/household/shopper data (IRI/Circana, Nielsen, GfK)
Excellent numerical accuracy with attention to detail;
Profound conceptual skills turning insight into compelling trade and category stories
Fluent in German (full professional proficiency), strong understanding of English (written and spoken)
Personal qualifications:
You are a team player, approachable, pro-active, positive and strong communicator
You have a great passion for data insights and the ability to persuade others of your ideas
You promote an hands-on mentality, working independently with organization skills
You show strong ownership for your tasks and projects to progress and achieve results
You enjoy working successfully in a small, highly networked team and dynamic environment
You want to take an active role in identifying and shaping today’s and future potentials of the business
You are passionate about our brands and want to become a brand ambassador
Offer
Active role in co-shaping the German business with huge future potential
An exciting job and challenge to have end to end responsibility in which you can leave your own signature
Professional working environment with an interpersonal atmosphere fostering an open dialogue
Permanent position in a modern office in Düsseldorf with the flexibility of one day home office per week & 30 days vacation
And as we love our brands and products, you can enjoy them every day in the office with a coffee

Category Analyst - Lotus Bakeries

Category Analyst

You have a Bachelor’s/Master’s, 4+ years in FMCG marketing, fluent in Spanish/English, strong analytical skills, and are detail-oriented with a passion for brands and teamwork.

You will drive Biscoff brand growth, analyze market data, develop annual category plans, guide marketing efforts, co-lead business meetings, craft sales narratives, and collaborate with key account managers.

Product

Madrid

<div><div><div>Spanje
</div><div>Madrid
</div></div><div>To reinforce our Category Development Team we are currently recruiting a Category Manager Biscoff (Cookies, Spread &amp; Ice-cream) to join our Spanish Sales Office, located in Las Rozas de Madrid. Lotus Biscoff has become a top brand in Spain with tremendous success in Retail and Away From Home, positioning our unique tasting cookie already as Top2 cookie in HouseHold penetration in the Spanish market. We are hiring an enthousiastic new colleague to join our Lotus family</div></div><div></div>
<br><div><div><div><h3 class="jobSectionHeader"><b>Functiebeschrijving
</b></h3><p>Within the Sales Office Spain you will be responsible for driving the development of Biscoff brand in the categories of Cookies, Spread and Ice-cream.</p><ul><li>
You will contribute to the development of an ambitious omnichannel strategy for Biscoff.</li><li>
You will do category segment data analysis for Biscoff categories, using data sources like 1) retail POS 2) market and consumer panel data e.g. IRI or Nielsen 3) customer specific insights and 4) Sell-out data-sharing of Retailers 5) bespoke Lotus Bakeries&rsquo; consumer/shopper research (like U&amp;A).</li><li>
You create an annual category plan consisting of guidance to sales teams on Assortment, Promotion, Pricing, Shelf placement, based on understanding competitor activities.
</li><li>From the category plan, you give guidance to Marketing in order to secure excellent in-store visibility execution in all sales channels (Retail, Away from Home, Online).</li><li>
During the year, you will co-lead the regular category business meetings, where status of annual plan vs. YTD reality gets discussed, and where corrective measures get agreed.</li><li>
For this, you will during the year analyze market and retail POS data to generate new insights and new tactics concerning category and customer dynamics.</li><li>
You will create compelling selling stories per Sales Channel on the added value of our portfolio for the development of the customer&acute;s business. You act as &ldquo;scriptwriter for Sales&rdquo;.</li><li>
You will also join the Key Account Managers in visiting key customers.
</li><li>Lead numerous interconnected processes between marketing, logistics &amp; sales in order to achieve excellence execution with our clients within innovation, assortment, visibility etc.</li><li>
Develop selling-stories as captain of category touching key points as price, planogram, assortment, visibility, shopper conduct and consumer behavior.
</li></ul><p>In this role you will report to the Marketing &amp; Category Development Manager Spain, and work in close collaboration with Marketing &amp; Category Development Director SOF EU, and the internal network of Category Management peers in the Area Sales Office Europe (Consisting of 9 countries).</p></div></div><div><div><h3 class="jobSectionHeader"><b>
Profiel
</b></h3><ul><li>Bachelor or Master Degree (Marketing, Commercial, Economics,&hellip;.)</li><li>
At least 4 years of relevant experience in (trade) marketing or category development within FMCG.
</li><li>Experiences as Sales Representative / Account Manager / Marketing are a nice plus.</li><li>
Team player with passion for building brands.</li><li>
Lotus Biscoff fanatic!</li><li>
Fluent in Spanish and good English skills (&gt;C1).</li><li>
Solid knowledge of Excel, PowerPoint, Nielsen &amp; Data-Sharing.
</li><li>Strong analytical skills &amp; detail-oriented.</li><li>
Excellent communication and presentation skills.</li><li>
Sales hunter &amp; growth passionate.
</li><li>Excellent building win/win stories with customers to achieve success.
</li><li>Hands-on approach and going the extra mile to get things done.</li><li>
Our company Core Values are: Team spirit, Open Dialogue, and Passion.</li></ul></div></div></div>
<br><div><h3 class="jobSectionHeader"><b>Aanbod
</b></h3><div><p>Lotus Bakeries offers you the chance to work in a pleasant, growing and stable environment. The Spanish market has high strategic importance for the Group. But we are still only getting started. This is a challenging role allowing independence, responsibility and further growth opportunities within the company. We offer an interesting salary and benefits package and a work-life balance.</p></div></div>

Spanje
Madrid
To reinforce our Category Development Team we are currently recruiting a Category Manager Biscoff (Cookies, Spread & Ice-cream) to join our Spanish Sales Office, located in Las Rozas de Madrid. Lotus Biscoff has become a top brand in Spain with tremendous success in Retail and Away From Home, positioning our unique tasting cookie already as Top2 cookie in HouseHold penetration in the Spanish market. We are hiring an enthousiastic new colleague to join our Lotus family
Functiebeschrijving
Within the Sales Office Spain you will be responsible for driving the development of Biscoff brand in the categories of Cookies, Spread and Ice-cream.
You will contribute to the development of an ambitious omnichannel strategy for Biscoff.
You will do category segment data analysis for Biscoff categories, using data sources like 1) retail POS 2) market and consumer panel data e.g. IRI or Nielsen 3) customer specific insights and 4) Sell-out data-sharing of Retailers 5) bespoke Lotus Bakeries’ consumer/shopper research (like U&A).
You create an annual category plan consisting of guidance to sales teams on Assortment, Promotion, Pricing, Shelf placement, based on understanding competitor activities.
From the category plan, you give guidance to Marketing in order to secure excellent in-store visibility execution in all sales channels (Retail, Away from Home, Online).
During the year, you will co-lead the regular category business meetings, where status of annual plan vs. YTD reality gets discussed, and where corrective measures get agreed.
For this, you will during the year analyze market and retail POS data to generate new insights and new tactics concerning category and customer dynamics.
You will create compelling selling stories per Sales Channel on the added value of our portfolio for the development of the customer´s business. You act as “scriptwriter for Sales”.
You will also join the Key Account Managers in visiting key customers.
Lead numerous interconnected processes between marketing, logistics & sales in order to achieve excellence execution with our clients within innovation, assortment, visibility etc.
Develop selling-stories as captain of category touching key points as price, planogram, assortment, visibility, shopper conduct and consumer behavior.
In this role you will report to the Marketing & Category Development Manager Spain, and work in close collaboration with Marketing & Category Development Director SOF EU, and the internal network of Category Management peers in the Area Sales Office Europe (Consisting of 9 countries).
Profiel
Bachelor or Master Degree (Marketing, Commercial, Economics,….)
At least 4 years of relevant experience in (trade) marketing or category development within FMCG.
Experiences as Sales Representative / Account Manager / Marketing are a nice plus.
Team player with passion for building brands.
Lotus Biscoff fanatic!
Fluent in Spanish and good English skills (>C1).
Solid knowledge of Excel, PowerPoint, Nielsen & Data-Sharing.
Strong analytical skills & detail-oriented.
Excellent communication and presentation skills.
Sales hunter & growth passionate.
Excellent building win/win stories with customers to achieve success.
Hands-on approach and going the extra mile to get things done.
Our company Core Values are: Team spirit, Open Dialogue, and Passion.
Aanbod
Lotus Bakeries offers you the chance to work in a pleasant, growing and stable environment. The Spanish market has high strategic importance for the Group. But we are still only getting started. This is a challenging role allowing independence, responsibility and further growth opportunities within the company. We offer an interesting salary and benefits package and a work-life balance.

Lotus Bakeries

Mission