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Category Manager with Italian (all genders)

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zooplus

Feb 6

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Madrid
  • Quick Apply

AI generated summary

  • You need FMCG/e-commerce experience, strong commercial skills, teamwork abilities, market insight, native Italian, high analytical skills, and a results-focused approach.
  • You will define and implement category strategies, analyze KPIs, collaborate with teams, manage promotions and pricing, and drive customer acquisition and retention.

Requirements

  • Relevant experience in a similar FMCG / e-Commerce environment, ideally within pet sector
  • Strong commercial and technical skills, with deep understanding of the different core business functions and how they work together
  • Excellent teamwork and communication skills with the proven ability to influence at all business levels
  • Ability to understand customer needs and market requirements as well as intuitive feeling for brands and trends
  • Proficiency in English and Native level of Italian language
  • Hard working, with a hands-on, results-focused approach
  • High analytical and numerical competency

Responsibilities

  • Define and implement a comprehensive annual category strategy that encompasses key commercial dimensions to drive business growth. This includes developing local campaign and promotional plans.
  • Working closely with the Country Head, ensure the category strategy aligns seamlessly with the broader country or cluster plan for the year, incorporating Business Unit processes, LE forecasting, OBF strategy, and promotional planning.
  • Collaboration with central teams and departments such as Visual Merchandising (VM), Marketing, Pricing, and CRM will be essential to shape strategies and actions informed by local market insights.
  • A deep understanding of category dynamics—customers, market trends, and competitors—will enable you to identify growth opportunities and address potential challenges.
  • Continuously analyze key business KPIs across sales, category, customer, and product dimensions, taking corrective actions as needed to optimize performance.
  • Recommend adjustments and exceptions of local prices on brand/product level, from defined global pricing strategy. Special focus on OBF, by defining the right sources of business.
  • Create a full-year promo plan accounting for category dynamics and relevancy, and align local actions with central promotions team (complementary to global central campaign calendar) and Country / Cluster Head.
  • Actively monitor campaign / promo performance and track budget spend vs. local plan.
  • Run topical/brand/product promotions on short notice depending on business need.
  • Contribute to the business strategy and requirements to the Product team, for product sorting in PLP and search results, in coordination with the rest of Category Managers (through SME).
  • Contribute to the business strategy and requirements to the Product team, for Up-selling and Cross-selling through the product recommendation boxes, in coordination with the rest of the Category Managers (through SME).
  • Special focus on OBF visibility.
  • Collaboration with Graphics and Shop OPS teams for category-related banners.
  • Provide inputs for a continuous QA process to Shop Operations and signs-off (if needed) any adjustment in the category content.
  • Revenue (Net Sales) and margin (CM1) of the category, brands and products.
  • Share of wallet in the category (AOF, AOV, Volume).
  • Customer acquisition and retention in the category (and specific key brands).
  • Promo Spend and efficiency.
  • Availability and OOS of key brands/products (in collaboration with VM).
  • Traffic and Conversion (in collaboration with Growth Manager and central teams).

FAQs

What is the role of the Category Manager at zooplus?

The Category Manager at zooplus is responsible for defining and implementing a comprehensive annual category strategy to drive business growth, which includes developing local campaign and promotional plans, collaborating with various teams, and continuously analyzing key business KPIs.

What qualifications are required for the Category Manager position?

Candidates should have relevant experience in a similar FMCG/e-Commerce environment, ideally in the pet sector, strong commercial and technical skills, excellent teamwork and communication abilities, proficiency in English, and native-level proficiency in Italian.

What are the key responsibilities of this role?

Key responsibilities include pricing recommendations, creating and monitoring promotional plans, managing shelf strategy, contributing to up-selling and cross-selling efforts, collaborating with graphics and operations teams, and analyzing KPIs related to revenue, customer retention, and promotional efficiency.

Where is this position based?

The Category Manager position is based in the Madrid office.

What is the working model for this position?

The position operates in a hybrid work environment, with 60% onsite work and 40% remote work.

Are there any benefits provided to employees?

Yes, benefits include a 20% discount in the zooplus shop, internal and external training opportunities, team events, 28 annual vacation days, private medical health insurance, and support for a hybrid working model.

How many annual vacation days do employees receive?

Employees receive 28 annual vacation days.

Does the company support diversity and inclusion?

Yes, zooplus is committed to equal opportunity and values diversity and inclusion among all team members.

What key performance indicators (KPIs) will the Category Manager focus on?

The Category Manager will focus on KPIs such as revenue, margin, customer acquisition and retention, promotional spend efficiency, availability of key brands/products, and traffic and conversion rates.

Is experience in the pet sector preferred for this position?

Yes, relevant experience in the pet sector is ideal for this position.

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zooplus

Europe's leading online pet supplier

Retail & Consumer Goods
Industry
1001-5000
Employees
1999
Founded Year

Mission & Purpose

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.