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Channel Marketing Manager, Spain and Italy

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Meta

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • Madrid

AI generated summary

  • You need 5+ years in tech consumer marketing, retail experience with CE retailers, budget management, strong communication skills, and fluency in English, Spanish, and Italian.
  • You will plan and execute retail marketing programs, manage budgets, oversee creative assets, enhance customer experiences, support retail expansion, and collaborate with Sales Account Managers.

Requirements

  • 5+ years in marketing role, with a clear record of achievement and success in technology based consumer marketing
  • Proven knowledge in selling consumer goods within both online and retail capacity with experience of the leading Consumer Electronics retailers
  • A track record leading successful retail marketing programmes and go to market planning and execution across online and traditional retail channels
  • Demonstrable experience in planning and managing significant marketing budgets
  • Clear understanding of the retail landscape and direct experience working with Consumer Eletronics retailers in Spain and Italy
  • Experience working directly with retailers on bundles, promotions and store merchandising
  • Highly developed communication and presentation skills demonstrating advanced business acumen that reflects the Meta’s values
  • An in depth understanding of CE consumer in particular tech early adopters and an advocate for innovation and the opportunities presented by disruptive technologies
  • Bachelor’s degree in business or related field, ideally with post-graduate business/marketing qualification
  • Fluent English, Spanish, Italian language required

Responsibilities

  • Plan and execute retail marketing programs to drive sales of Meta products in Spain and Italy
  • Plan, track and optimise co-marketing budget
  • Brief Creative teams and manage marketing assets
  • Own and enhance the customer experience online and in store including fixture placement, demos, online product pages
  • Support retail expansion into new stores and new European markets
  • Work in close conjunction with the Sales Account Managers to support their objectives and drive the day-to-day execution of all retail marketing activity, track key metrics, execute bundles, promotions and content offers, improve efficiencies through the marketing mix

FAQs

What is the primary responsibility of the Channel Marketing Manager for Spain and Italy?

The primary responsibility is to own retail/channel marketing, online retail executions, in-store marketing programs, and customer acquisition for Meta in Spain and Italy, specifically focused on hardware products.

Who does the Channel Marketing Manager report to?

The Channel Marketing Manager reports to the Channel Marketing Director in London.

What are the key tasks involved in this role?

Key tasks include planning and executing retail marketing programs, managing the co-marketing budget, briefing creative teams, enhancing the customer experience, supporting retail expansion, and collaborating with Sales Account Managers for executing retail marketing activities.

What qualifications are required for this position?

The position requires 5+ years in a marketing role, proven knowledge in selling consumer goods, experience with Consumer Electronics retailers, successful track record in retail marketing, experience managing significant marketing budgets, and fluency in English, Spanish, and Italian.

What type of experience is preferred for candidates applying for this role?

Candidates should have experience in technology-based consumer marketing, leading retail marketing programs, working directly with retailers on bundles and promotions, and a strong understanding of the retail landscape in Spain and Italy.

Is a specific educational background required for this position?

Yes, a Bachelor’s degree in business or a related field is required, ideally with a post-graduate business/marketing qualification.

Does this role involve working with international teams?

Yes, this role requires collaboration with teams in different regions, notably reporting to a team based in London.

What languages must candidates be fluent in?

Candidates must be fluent in English, Spanish, and Italian.

What strategic focus will the Channel Marketing Manager have?

The focus will be on growing consumer adoption of Meta hardware technology and developing the retail strategy for new product categories.

What type of company is Meta?

Meta builds technologies that help people connect and grow businesses, evolving beyond 2D screens to immersive experiences like augmented and virtual reality.

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Meta

Technology
Industry
10,001+
Employees
2004
Founded Year

Mission & Purpose

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.