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COMMUNICATIONS MANAGER, Enrollment & Student Administration, Enrollment Services Operations

  • Job
    Full-time
    Mid & Senior Level
  • Marketing

AI generated summary

  • You need a Bachelor's degree, 3-5 years in higher education marketing, attention to detail, strong communication skills, team-oriented mindset, and a commitment to diversity and inclusion. Salesforce experience preferred.
  • You will review and write email content, maintain communication metrics, update a content calendar, and monitor student engagement in the MyBU Message Center.

Requirements

  • - A Bachelor’s degree is required for this position.
  • - Has 3-5 years of experience in marketing, especially higher education marketing.
  • - Is attentive to detail.
  • - Displays strong interpersonal and written communication skills.
  • - Can work well in a fast-paced, team-oriented environment.
  • - Is committed to diversity, equity, and inclusion.
  • - Experience with Salesforce Marketing Cloud is highly preferred, but not required.

Responsibilities

  • - Reviewing and writing e-mail content to be sent via Salesforce Marketing Cloud
  • - Maintaining documentation to compare yearly communications metrics
  • - Updating and tracking a central content calendar
  • - Monitoring student engagement with MyBU Message Center

FAQs

What is the primary responsibility of the Communications Manager?

The primary responsibility of the Communications Manager is to support email communication from Enrollment & Student Administration departments to Boston University's students while promoting university initiatives and ensuring consistent messaging across all communication channels.

What tool does the Communications Manager use for email communication?

The Communications Manager leverages Salesforce Marketing Cloud to draft, execute, and evaluate targeted communication campaigns.

Who does the Communications Manager report to?

The Communications Manager reports to the Director of Communications for Enrolled Students.

What experience is preferred for candidates applying for this position?

Candidates with 3-5 years of experience in marketing, particularly in higher education marketing, are preferred.

Is experience with Salesforce Marketing Cloud required for this position?

Experience with Salesforce Marketing Cloud is highly preferred but not required.

What are the key skills sought in a candidate for this role?

The ideal candidate should be attentive to detail, possess strong interpersonal and written communication skills, work well in a fast-paced, team-oriented environment, and be committed to diversity, equity, and inclusion.

How many students does the Communications Manager communicate with at Boston University?

The Communications Manager communicates with approximately 36,000 students enrolled at Boston University.

Is the position eligible for remote work?

Yes, the position is eligible to work remotely up to two days per week.

What benefits are offered to the Communications Manager?

Boston University offers generous benefits including health insurance, dental insurance, life insurance, tuition remission, retirement plans, and paid time off.

How does this position contribute to the organization's mission?

The Communications Manager plays a critical role in enrolling and retaining students by supporting effective communication strategies that enhance student engagement and promote university initiatives.

Over 34,000 students, 10,000+ faculty and staff, 300+ programs of study, three campuses, and one tiny Boston terrier

Education
Industry
10,001+
Employees
1869
Founded Year

Mission & Purpose

Boston University (BU) is a leading private research institution that offers a wide range of undergraduate, graduate, and professional programs across various fields of study. Their ultimate mission is to foster a diverse and inclusive academic community dedicated to excellence in education, research, and service. The purpose of Boston University is to empower students to realise their full potential through rigorous academic training, innovative research opportunities, and a commitment to societal impact. BU aims to contribute to the global advancement of knowledge and the betterment of society by preparing graduates to be thoughtful, engaged, and effective leaders in their chosen fields.