Consumer Insights Analyst

SharkNinja

Jan 3

Applications are closed

Job
Full-time
Junior & Mid Level
Marketing
Research & Development
Needham

Requirements

The ideal candidate will be naturally inquisitive, have strong project management skills, hands-on research experience and demonstrate strong strategic and critical thinking skills. Some travel will be required.
Builds understanding and trust with others by meeting commitments
Identifies the needs & expectations of others (personal & business) and acts upon them.
Develops a solid network through all levels of the organization related to internal & external customers.
Creates mutually acceptable solutions
Provides prompt, efficient and personalized service to both internal & external customers
Leverages strong organizational and analytical skills to synthesize information from various sources focusing on relevancy and impact opportunity.
Effectively represents/balances the customer perspective when providing insight and recommendations to improve customer experience
Thrives in a hands-on, dynamic, agile environment.
Effectively manages shifting priorities, resources. Understands that not all paths are defined and leverages his/ her experience to create” and add value.
Demonstrates and evokes creative and innovative thinking
Demonstrates empathy and patience and adapts style to his/her audience.
Effectively collaborates with Insight analyst counterparts to develop and publish a comprehensive understanding of consumer wants/needs.
Minimum of a Bachelor’s Degree with a focus on Marketing, Finance, Computer Science, Mathematics, Statistics, Economics or other applicable quantitative discipline.
2-3 years of research experience in qualitative and quantitative custom research (Marketing Position)
Exposure to the CPG industry preferred.
Creative problem solver while working with established budget.
Highly analytical, familiarity with statistical modeling and analysis.
Strong communication and presentation and PC skills,
Exceptional influencing skills.
The ideal candidate will be naturally inquisitive and command strong writing skills.
Data analysis and synthesis.
Familiar with statistical techniques and ability to explain results in a clear manner.
Report and Presentation Development.
Translate complex data sets into easily digested and understood formats to identify and understand customer needs and uses data for new product ideas and benefits.
Preferred, but not required: training and experience on moderating focus groups and one-on-one interviewing

Responsibilities

In collaboration with Marketing, develop research plans and conduct qualitative and quantitative customer research for trends, insights, and new product development.
Assist in the development, management and execution of research plans and within established budget guidelines.
Create, maintain and issue project plans to project team members.
Establish appropriate processes & methodologies for customer research projects including research partner collaboration as required.
Conduct research to link product development projects to customer and market needs.
Translate feedback, including latent needs and dissatisfaction, into innovation recommendations.
Identify potential unmet customer needs that form the basis for new product/feature offerings.
Collaborate and plan customer research strategies and manage internal and external resources to successfully deliver on plans.
Effectively represents/balances the customer perspective when providing insight and recommendations to improve customer experience.
Thrive in a hands-on, dynamic, agile environment.
Effectively manage shifting priorities, resources. Understand that not all paths are defined and leverage experience to create and add value.
Demonstrate and evoke creative and innovative thinking.
Demonstrate empathy and patience and adapt style to audience.
Effectively collaborate with Insight analyst counterparts to develop and publish a comprehensive understanding of consumer wants/needs.

FAQs

What is the main purpose of the Consumer Insights Analyst role?

The main purpose is to support the growing demands for consumer insight critical in developing high-quality, 5-star products and services.

What types of research will the Consumer Insights Analyst be conducting?

The analyst will conduct both qualitative and quantitative research to identify trends, consumer insights, and inform new product development.

What are the essential skills required for the role?

The ideal candidate should have strong project management skills, hands-on research experience, strategic and critical thinking abilities, and strong communication and presentation skills.

Is experience in the CPG industry preferred for this position?

Yes, exposure to the Consumer Packaged Goods (CPG) industry is preferred.

What educational background is required for the Consumer Insights Analyst role?

A minimum of a Bachelor's Degree in Marketing, Finance, Computer Science, Mathematics, Statistics, Economics, or a related quantitative discipline is required.

How many years of research experience are expected for this role?

Candidates should have 2-3 years of research experience in qualitative and quantitative custom research.

Will the role require travel?

Yes, some travel will be required for this position.

What is the importance of collaboration in this role?

Collaboration is key as the Consumer Insights Analyst will work closely with Marketing, Quality, and Consumer Services teams to gather and analyze consumer insights.

What type of solutions should the analyst strive to create?

The analyst should create mutually acceptable solutions by understanding the needs and expectations of both internal and external customers.

How does SharkNinja view diversity and inclusion in the workplace?

SharkNinja values diversity, equity, and inclusion as vital to global success and supports all associates in bringing their authentic selves to work.

SharkNinja

Positively impacting people's lives every day in every home around the world.

Manufacturing & Electronics

Industry

1001-5000

Employees

Mission & Purpose

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. The company seeks to leverage its global, agile and cross-functional engineering know-how, product development and manufacturing expertise along with solutions-driven marketing to increase the efficiency, convenience and enjoyment of consumers’ daily tasks and improve everyday lives. SharkNinja has built two billion-dollar brands, Shark and Ninja, and has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.