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Consumer Marketing Intelligence BP - DATA AND TRASFORMATION

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L'Oréal

2mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing
  • Milan

AI generated summary

  • You need 4-5 years in Market Intelligence, strong numerical and insight skills, proficiency in retail data analysis, project management, and fluency in Italian and English. Beauty market knowledge is a plus.
  • You will lead data transformation, manage market intelligence, oversee reporting and analytics, identify growth opportunities, integrate insights, and collaborate with internal and external teams.

Requirements

  • 4-5 years’ relevant in Market Intelligence experience, either FMCG client or agency-side (Nielsen, Circana, IQVIA,…) or as a Business Analyst with experience in SellOut data analysis.
  • Strong numerical skills. Comfortable with managing diverse sets of quantitative data and using this information to inform and support business objectives.
  • Insight skills: develops and test hypotheses and insights; uses data and insights as key milestone in decision making.
  • Works autonomously with retail and consumer panel data (e.g. Circana, Nielsen, IQVIA, ...) applying various data analysis and visualization techniques (e.g. PowerBI, advanced Excel,...).
  • Solid project management: able to manage multiple projects and priorities, collaborating with different stakeholders.
  • Fluent Italian and English.
  • A strong plus is:
  • Appreciation of various Market Research methods and tools
  • Knowledge of the beauty market.

Responsibilities

  • lead the continued transformation in managing and making accessible sellout data at Corporate level
  • manage the Market Intelligence needs of the CPD Consumer Product Division
  • partner with the Brands and Corporate teams providing market intelligence to help them make data-driven decisions and identify growth opportunities
  • oversee the ongoing market share reporting, including the design and execution of dashboards and analytics, conduct specific analyses on panel data, and collaborate in new projects answering briefs from the business with innovative methods and tools
  • leverage our data and insights and contribute to various task forces to address specific business challenges
  • manage the Consumer Products (CPD) periodical data release, reporting and special analysis related
  • Support the Market Data Transformation (line) Manager executing various market analysis and deep-dive to identify, quantify market opportunities at Corporate level
  • lead important workstream in Sellout data cross-Division and cross-Channels including annual market scan and reviews with international management
  • integrate data from disparate sources (e.g. market, consumer, shopper trends) into powerful insights and opportunities, and communicate with impact to drive action
  • effectively work in team with external agencies (market research, media, consultancies) and many local and international stakeholders in the L’Oréal Group

FAQs

What is the main responsibility of the Consumer Marketing Intelligence BP in this role?

The main responsibility is to lead the transformation in managing and making sellout data accessible at the Corporate level and to manage the Market Intelligence needs of the Consumer Product Division (CPD).

How does this role contribute to the company's growth?

This role contributes by providing market intelligence to partners in Brands and Corporate teams, helping them make data-driven decisions and identify growth opportunities.

What kind of data will I be working with in this position?

You will work with sellout data, market panel data, consumer and shopper trends, and various other quantitative data sources to derive insights and opportunities.

Which tools and techniques should I be familiar with for this position?

You should be comfortable using data analysis and visualization techniques, such as PowerBI and advanced Excel, as well as working with retail and consumer panel data from sources like Circana, Nielsen, and IQVIA.

What are the key qualifications required for this position?

You need 4-5 years of relevant Market Intelligence experience, strong numerical skills, the ability to develop insights, and fluency in both Italian and English.

Is knowledge of the beauty market important for this role?

Yes, knowledge of the beauty market is considered a strong plus for this position.

Will I be collaborating with other teams and external agencies?

Yes, you will be working collaboratively with external agencies and many local and international stakeholders within the L’Oréal Group.

What is the expected level of project management skills for this role?

You should possess solid project management skills to manage multiple projects and priorities while collaborating with different stakeholders.

What is the application process for this job?

You can apply to up to three jobs within a rolling 30-day window, but once you apply, you cannot withdraw your application.

Is there a specific language requirement for this role?

Yes, proficiency in both Italian and English is required for this position.

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L'Oréal

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.