Content Marketing Manager - Disney+

The Walt Disney Company

2mo ago

Applications are closed

Job
Full-time
Mid Level
Marketing
London

Requirements

Experience with Marketing content within the Entertainment industry (preferably SVOD).
Experienced in developing and deploying content campaigns and marketing toolkits at a regional level from scratch to local market counterparts.
EMEA regional experience including understanding market environment, communications and cultural nuances.
Ability to run high impact, large budget end to end marketing campaigns across multiple touchpoints and tactical content campaigns which mainly rely on owned and earned performance and digital channels.
Media, creative agency and production team experience including writing inspirational briefs.
Budget management experience.

Responsibilities

Deliver industry leading, insight-based, innovative, differentiated & effective content campaigns to markets for local amplification and activation.
Work with the Snr Content Marketing Manager on setting campaign objectives, allocating budget, compiling the media brief/strategy and execution for key new Disney+ launches.
Collaborate with the internal creative team and agencies on the creative development, production and execution of content campaigns and support the Senior Content Marketing with the content planning milestones for campaign up to and including the creative wall walk and post campaign analysis.
Team up with agency partners on developing and delivering regional media guidelines for each new launch.
Detailed campaign budget management, tracking purchase orders, managing vendors, and supporting the Senior Content Marketing Manager with quarterly financial planning.
Create EMEA templates for market feedback and collate regional content marketing summary on a monthly and weekly basis for regional and US reporting.
Become a key point of contact for local marketing content campaign requirements on a day-to-day basis.
Work closely with Performance Marketing, social media, PR and communications and the EMEA brand team to ensure regional campaign strategies and plans are aligned and integrated.
Partner with our research team and lead campaign asset testing process with Kantar.
Lead and mentor the Content Marketing Coordinator and Intern to ensure team is motivated and supported.
Leading all aspects of the creation of key franchise materials including decks, toolkits, the management of brand assets and approvals across multiple teams and properties.

FAQs

What experience is required for the Content Marketing Manager role at Disney+?

The ideal candidate for this role should have a background in the streaming or entertainment industries and be an expert in content marketing.

The Walt Disney Company

Entertainment & Media

Industry

10,001+

Employees

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!