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Content Specialist

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Kuehne+Nagel

13d ago

  • Job
    Full-time
    Junior Level
  • Marketing
    Media & Journalism
  • Berlin
    Remote

AI generated summary

  • You need a Bachelor/Master’s in a relevant field, 2+ years of B2B experience, native English skills, strong communication, analytical abilities, and a knack for simplifying complex topics.
  • You will collaborate with marketing, craft and proofread copy, enhance content based on feedback, manage production timelines, and participate in strategy and industry update meetings.

Requirements

  • Bachelor/Masters education in creative advertising, journalism, communication, or similar fields.
  • At least 2 years of experience in a similar role, B2B a plus.
  • Native-level proficiency in English with a demonstrated ability to write clear, effective copy in various styles.
  • A strong communicator, with the confidence to clarify content requests and transform ideas into tangible first drafts.
  • Strong B2B commercial awareness and ability to unpack complex topics to engage target audiences.
  • Excellent organisational skills and an affinity to integrate analytical feedback.

Responsibilities

  • Collaborate with marketing specialists to support campaigns and structure content requests.
  • Craft clear, persuasive, and original copy throughout all iterations of your projects and ensure accuracy through proofreading—grammar, cohesiveness, and brand consistency.
  • Collaborate with marketing specialists on creating content briefs and producing assets for external agencies, ensuring message and brand alignment is adhered to.
  • Revise and enhance adverts, campaigns, and other content based on feedback from stakeholders in the business, sales, or marketing team.
  • Manage the content process from production to completion, ensuring quality and timeliness.
  • Present new ideas and play an active role in the conceptualisation of content strategies in collaboration with stakeholders, marketers, and the CoE team.
  • Participate in regular industry update meetings with stakeholders in the business and marketing teams to stay informed and an engaged member of the team.

FAQs

What is the primary focus of the Content Specialist role at Kuehne+Nagel?

The primary focus of the Content Specialist role is to develop creative copy and content related to logistics across various major industries, crafting online stories, ad copy, print assets, and email campaigns.

What types of content will I be creating in this role?

In this role, you will be creating diverse B2B content pieces including online stories, ad copy, print assets, email campaigns, and more for various marketing channels.

Who will I collaborate with as a Content Specialist?

You will collaborate closely with marketing specialists, designers, logistics experts, and other creative team members within the Centre of Excellence (CoE) marketing team.

What are the key responsibilities of a Content Specialist at Kuehne+Nagel?

Key responsibilities include crafting persuasive copy, managing the content process, collaborating on content briefs, revising content based on feedback, and presenting new content ideas.

What qualifications are required for this position?

Required qualifications include a Bachelor's or Master's education in creative advertising, journalism, or communication, at least 2 years of experience in a similar role, and native-level proficiency in English.

What skills are beneficial for a Content Specialist at Kuehne+Nagel?

Beneficial skills include strong communication abilities, commercial awareness in B2B settings, excellent organizational skills, and the capacity to engage complex topics for target audiences.

What opportunities for professional development does Kuehne+Nagel offer?

Kuehne+Nagel offers a wide range of continuing professional development opportunities to help employees further their careers.

Is Kuehne+Nagel committed to diversity in the workplace?

Yes, Kuehne+Nagel is committed to equal opportunity and diversity within their teams.

Who should I contact if I have questions about the job application?

You can contact Pinar Yildirim at +49(0)15110545237 if you have any questions regarding the job application.

How does Kuehne+Nagel support work-life balance?

Kuehne+Nagel promotes a team-oriented environment while allowing employees to have control over their work arrangements and how they achieve success.

Kuehne+Nagel

We shape the world of logistics by connecting people and goods through innovative and sustainable logistics solutions.

Transportation
Industry
10,001+
Employees
1890
Founded Year

Mission & Purpose

Kuehne + Nagel, a global logistics company with a significant presence in the UK, specialises in providing end-to-end logistics and supply chain solutions. Their core services encompass transportation, logistics, and supply chain management, offering tailored solutions for businesses across various industries. The ultimate mission of Kuehne + Nagel is to facilitate seamless global trade and commerce by optimising and enhancing the efficiency of supply chains. The company's purpose is to act as a strategic partner for its clients, delivering reliable and innovative logistics solutions that enable businesses to connect with markets, optimise distribution networks, and achieve operational excellence.