CRM & E-Commerce Manager

Christian Dior Couture

Sep 10

Applications are closed

Job
Full-time
Mid & Senior Level
Sales & Business Development
Marketing
Toronto

Requirements

- Have minimum 3-5+ years of professional experience in marketing within a consumer driven ecommerce role and/or loyalty CRM Marketing/or Data Analytics focused roles.
- Entrepreneurial spirit and desire to develop and implement CRM and Ecommerce roadmap programs.
- Exceptional communication and presentation skills; adept at translating data into insights that can be shared across organization, including upper-level management
- Able to critically evaluate complex business issues to develop customer-centric solutions
- Strong knowledge and understanding of platforms such as Google Analytics, Power BI, Client Quest, Content Square, and CRM principles.
- Adobe or similar CRM/Commerce shopping platform experience is a must.
- Strong numerical knowledge and analytical reasoning to demonstrate performance and track results
- Strong project management, prioritization, and organizational skills, taking the initiative and working on a multitude of ongoing projects at the same time while meeting deadlines
- Passionate for the luxury beauty industry and proud to be a brand ambassador
- Operate independently while being a strong team player, highly motivated and high performing in fast paced environment
- Fluency in French is preferred

Responsibilities

Main KPIs
Member Acquisition: Drive Member development from paid and owned channel touchpoints and monitor customer lifecycle journey within the program
Member Sales: Track Member Performance through purchasing tendencies, combined marketing activations, and commercial planning
Business Penetration: Drive member penetration in e-commerce business by promoting program rewarding mechanism and creating signup opportunities for guest customers
Top Client Retention: Partner with HQ, PR, and CRM US teams to activate top clients by tiers
Reporting: Provide regular KPI updates and recaps to Senior Leadership locally and centrally for all CRM activities
Traffic Growth: Optimize site UX in partnership with team members/cross functional groups and leverage CRM insights to drive additional revenue and ensure traffic growth
CRM HUB
Responsible for owning and developing a strategic CRM program for the Canadian Market
Fully manage the automated and tactical Blue Core/Adobe campaigns in partnership with the Beauty Tech team and US CRM teams; including drafting versions of emails in BE FREE tool to adapting with US teams (IT team) with minimal to zero revisions needed
Update key performances with metrics i.e. Open rates, CTR, Conversion Rates and other KPIs (offer Tracker) for the month
Build and launch weekly programs for SMS (Attentive platform) and Emails (Blue Core and Adobe) based on key launch initiatives for the market
Support roll out and management of Dior Connect for Canada’s boutique program, the first OMNI clienteling CRM tool for Dior Canada
CRM Loyalty
Develop and strategize on PCD Canada’s Loyalty Program in collaboration with Central Paris and US teams, as well as the Sr Director. The goals is to be committed to best in class within the luxury market, contributing to strong brand engagement in synch with boutique openings
Launch Phase 1 of the Loyalty program including operational tasks, while respecting budgets and meeting ROI benchmarks for offers/rewards
Manage brand engagement activities, VVIC events, and marketing initiatives based on tier programming for the market
Lead strategic customer activations to support commercial activities and drive high-quality customer acquisition, long-term member development, growth and retention in partnership with the boutique openings in Canada, utilizing CRM tools available (SMS, Dior connect, Blue Core and Adobe)
Consistently reviewing the Customer lifecycle journey patterns, the localization of loyalty program tools (including gifts) and data analysis, utilizing Client Quest/PBI Data
Update the yearly catalogue for the loyalty program and ensure all deliverables are met within the timeline and budget provided
Ecommerce Acquisition
Build and maintain marketing offsite programs for Canadian e-retailers (off site Media activations and other platforms in partnership with marketing teams)
Support the affiliate initiatives developed for the Canadian Marketing team and linked to Dior.ca to drive additional traffic to Dior.ca (such as Rakuten, RBC, Amex, etc)
Conduct all other job-related activities

FAQs

What is the location for this position?

This position is full-time and based out of the Toronto corporate office.

What are the primary responsibilities of the CRM & E-Commerce Manager?

The primary responsibilities include developing and maintaining the PCD Canada database, leading CRM and e-commerce strategies, driving member acquisition and retention, managing CRM programs, and supporting loyalty initiatives.

What qualifications are required for this role?

Candidates should have a minimum of 3-5+ years of experience in consumer-driven e-commerce, loyalty CRM marketing, or data analytics. Strong communication skills, project management abilities, and knowledge of platforms like Google Analytics and Adobe are essential.

What is the expected salary range for this position?

The salary range for this position is between $90,000.00 - $110,000.00, though LVMH Inc. reserves the right to pay outside of this range based on expertise, performance, and tenure.

Is fluency in French required for this role?

Fluency in French is preferred but not mandatory.

What key performance indicators will be tracked in this role?

Main KPIs include member acquisition, member sales performance, business penetration, top client retention, website traffic growth, and CRM campaign metrics like open rates and conversion rates.

Will the CRM & E-Commerce Manager collaborate with teams outside of Canada?

Yes, the role involves collaboration with Central Paris and US teams, especially for loyalty program development and CRM initiatives.

Are there opportunities for career growth in this role?

Yes, the role provides opportunities to develop and implement CRM and e-commerce roadmaps, contributing to personal and professional growth within the luxury beauty industry.

What kind of work environment can be expected?

The work environment is fast-paced, emphasizing collaboration and initiative, with a focus on customer-centric solutions and innovative strategies in the luxury market.

Are there any specific tools or platforms that I need to be familiar with?

Yes, familiarity with CRM platforms like Adobe, data analytics tools such as Power BI, and Google Analytics is required for this position.

Christian Dior Couture

"Whatever you do,for work or play, do it with passion!" - Monsieur Christian Dior.

Fashion & Arts

Industry

5001-10,000

Employees

1947

Founded Year

Mission & Purpose

Christian Dior was the designer of dreams. In founding his House in 1947, marked by the revolution of the New Look, he metamorphosed his reveries into wonderful creations. His visionary spirit never ceased to make Clients all over the world feel more beautiful, an inspiration for his successors to this day. Christian Dior Couture, the House of Dreams, is recognized for its French heritage & vibrant culture sublimating its unique Savoir-faire and Creativity through empowering "metiers d’art”. Our Maison is a destination for sustainable growth & success where we shape the future of our Talents in a positive, authentic & generous environment. We bloom & deliver excellence with passion, determination, courage & optimism to offer meaningful & daring codes. Rich in exceptional heritage, with a community of more than 12000 talents, our House embodies Christian Dior’s “House of Talents” today more than ever.