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CRM & Lifecycle Manager

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Dyson

7d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Chicago

AI generated summary

  • You need 5+ years in CRM/marketing, a marketing degree, Salesforce Marketing Cloud experience, strong organizational skills, and the ability to manage teams and budgets while communicating effectively.
  • You will develop strategies for owner engagement, drive owner journeys, collaborate with marketing, optimize CRM operations, leverage AI for personalization, and analyze data to enhance retention.

Requirements

  • 5+ years of experience in CRM or Marketing role
  • Bachelor’s degree in Marketing or related field
  • Positive, collaborative and productive professional relationship with key stakeholders
  • Ability to work independently and with ambiguity amidst rapidly-evolving dynamics, along with the flexibility to adapt to changing business needs
  • Experience with Salesforce Marketing Cloud a must have
  • Excellent time management, organizational, planning and project management skills
  • Experience managing and mentoring a high-performing team
  • Proven ability to effectively manage external agencies to ensure we are optimizing touchpoints to deliver engaging experience and direct to consumer revenue
  • Proficiency preparing accurate budgets and effectively managing expenses
  • Excellent verbal and written communication skills
  • Strong analytical presentations skills and comfort liaising with senior level stakeholders

Responsibilities

  • Develop prospect capture and owner retention strategies around key stages of the lifecycle, linking behavioral data and triggers within those programs to drive engagement
  • Drive cross-category adoption and lead team responsible for delivering compelling owner journeys for the Americas
  • Work closely with product marketing teams to cultivate a deep understanding of what resonates with our owners in order to develop and deploy lifecycle onboarding and in-life programs
  • Own and enable the CRM production schedule to drive efficiency and results, in partnership with Group Owner Experience and COE teams
  • Optimize business rules that automate and drive content triggers based on channel selection, audience and messaging to improve program relevance
  • Leverage AI and predictive modeling to deliver more personalized and compelling messages
  • Broaden reach of Care content pre- and post-purchase to further educate owners on Dyson
  • Use analytical data to continuously test, measure and optimize the lifecycle program ensuring these continue to meet key business metrics and improve owner retention.

FAQs

What locations are available for the CRM & Lifecycle Manager role?

This role is open to candidates in Chicago and New York locations.

What qualifications do I need to apply for this position?

You need a Bachelor’s degree in Marketing or a related field and at least 5+ years of experience in a CRM or marketing role.

Is experience with Salesforce Marketing Cloud required?

Yes, experience with Salesforce Marketing Cloud is a must-have for this position.

What kind of team will I be managing in this role?

You will be managing a high-performing team and are expected to mentor campaign managers and content producers on your team.

What specific skills are important for this role?

Important skills include strong analytical capabilities, excellent communication, project management skills, and experience with A/B testing and data privacy best practices.

Will I be responsible for a budget in this role?

Yes, you will be responsible for preparing accurate budgets and effectively managing expenses.

What benefits does Dyson offer to its employees?

Dyson offers a range of benefits including a 401K with up to a 4% match, competitive paid time off, healthcare coverage options, and generous Dyson product discounts.

How does the company promote a collaborative culture?

Dyson fosters a campus culture that encourages collaboration, development, and learning among employees by having everyone on campus to nurture a social and dynamic environment.

Can I expect to engage with external agencies in this role?

Yes, you will effectively manage external agencies to optimize touchpoints and enhance the customer experience.

What is the focus of the loyalty and retention team at Dyson?

The loyalty and retention team focuses on growing prospect reach, driving owner engagement, and optimizing customer lifecycle programs to ensure effective communication throughout the customer journey.

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Dyson

Manufacturing & Electronics
Industry
10,001+
Employees
1993
Founded Year

Mission & Purpose

At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.