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CRM Manager



27d ago

  • Job
    Mid Level
  • Marketing
  • London

AI generated summary

  • You must be experienced in data handling, customer engagement platforms, and HTML. Analytical, proactive, with good communication skills. Able to manage projects, stakeholders, and workload effectively. Passion for marketing, fashion, and e-retail essential.
  • You will lead CRM strategy, oversee comms production, analyze data, drive testing, troubleshoot technical issues, build relationships, inspire team growth and advocate for Diversity, Equity & Inclusion initiatives.


  • Experienced and proficient in handling data across multiple platforms, building segmentations and utilising complex dynamic conditions
  • Numerate, with analytical background useful
  • Experience in Customer Engagement Platforms
  • An understanding of basic HTML essential
  • An analytical, proactive and flexible approach
  • The ability to work under own initiative and thrive in a fast-paced environment
  • Must multi-task effectively
  • Experience of working with and managing senior stakeholders
  • Managed large projects from conception through to delivery
  • Excellent communication and interpersonal skills, with the ability to communicate clearly, effectively and appropriately with colleagues, suppliers and others at all levels
  • Line management experience
  • Able to effectively prioritise own and others workload
  • Strong attention to detail, quality and accuracy imperative
  • Self-motivated with a can-do attitude
  • Ability to teach and train others effectively
  • Previous use of data querying software or languages
  • Experience in setting up SMS and push campaigns
  • Working knowledge of other marketing channels
  • Keen interest in marketing, fashion and e-retail


  • Development of a multi-touch point, multi-channel communications strategy, spanning emails, push notifications, in-app messaging, SMS and on-site messaging
  • Oversee and support the management of the day-to-day production of multi-channel comms. This includes scoping the initial requirements and briefing the creative and content teams, through to data mining, audience building, deployment of the comms and the granular reporting which is shared with all activity stakeholders
  • Deep dive into customer, campaign and channel data, identifying opportunities to target new customer segments to drive a desired behaviour and to inform and evolve the direction of the BAU strategy
  • Analyse past priority campaigns and key trading moments to understand the CRM performance of these activities and based on this, clearly define how you will build on the results for the next iteration
  • Initiate a test and learn strategy to optimise the comms effectiveness
  • Lead cross-functional projects; assessing workloads, judging areas of risk and gauging progress to ensure that objectives are met and deadlines are adhered to
  • Derive and develop highly personalised communications
  • Discover new functionality and/or new tools that could elevate the innovation in our comms
  • Develop an in-depth knowledge of our comms technologies in order to troubleshoot and solve difficult, sometimes technical problems, as well as to find process efficiencies where possible
  • Build solid relationships with cross-functional teams in the Customer Growth department and wider departments to enable the successful delivery of the Customer Growth vision together
  • Develop a clear understanding of business challenges and pro-actively recommend initiatives which would support these
  • Manage, support and inspire the CRM Executives, building a clear development roadmap for them based on objectives that both stretch and compliment their knowledge
  • Supporting our culture by driving Diversity, Equity & Inclusion strategies.


What does the CRM Team within the Customer Growth department do?

The CRM Team is responsible for devising a global strategy for engaging, converting, and retaining customers via targeted messaging across all touchpoints by leveraging CRM insights, technologies, and best practices.

Who does the CRM Manager work closely with?

The CRM Manager works closely with many teams including Audience, Customer Marketing, Trade, AMG, Insights, and their own CRM team.

What is the key responsibility of the CRM Manager?

The key responsibility of the CRM Manager is to develop and deliver a customer-centric strategy across owned marketing channels while managing a small team, delegating and prioritising workload, and communicating plans and decisions.

Who does the CRM Manager report to?

The CRM Manager reports to the Head of Customer Marketing and Growth.

Be whoever you want to be @ ASOS 🌟

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Founded Year

Mission & Purpose

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgment, and channel your creativity into a platform used by millions. Whatever your role, ASOS will encourage you to be you, fulfilling your creative potential with our global reach. Push boundaries, and challenge expectations. We’re determined to succeed, so we’ll trust you to deliver. Help drive our journey to becoming the global fashion destination for 20-somethings At ASOS our 3,000+ employees are immersed in the creative worlds and have a truly entrepreneurial attitude. Our ASOSers are authentic, brave, creative and disciplined to the core and find ways to blend our passion for fashion with cutting edge technology. Sound up your street? Join us.


  • Employee Discount

    The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.

  • Pension

    Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.

  • Private Medical Care scheme

    If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.

  • Bonus

    What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on the company performance and your individual performance.

  • Your birthday off!

    Who wants to work on their birthday?! All ASOSers get a day off during their birthday week, in addition to 25 days of annual leave.