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Culture Marketing Manager adidas Berlin - temp. 1 year (m/f/d)

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adidas

1mo ago

  • Job
    Full-time
    Senior Level
  • Logistics
    Marketing
  • Berlin

AI generated summary

  • You should have a strong background in the sports and fashion industries, excellent networking skills, 5 years of experience, and proficiency in project management and Microsoft Office.
  • You will manage logistics, coordinate projects, oversee seeding and gifting processes, maintain budgets, support marketing efforts, and facilitate communication across teams and stakeholders.

Requirements

  • Knowledge of the sports industry, with a deep passion for fashion and streetwear trends
  • Creative Thinker & Problem Solver
  • Strong networking and interpersonal skills
  • Self-initiator, capable of determining priorities
  • Project management skills and an ability to work well in a team environment
  • Ability to write reports, business correspondence and presentations
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Knowledge of the music/fashion/style/entertainment industry
  • High level of proficiency in Word, Excel, PPT and Outlook.
  • Ability to make sound business decisions.
  • Exercise professionalism at all times
  • Strong organizational, problem solving, time management and resolution skills.
  • Unconventional business hours may be required. (evenings, weekends)
  • Strong network in the local Entertainment & Influencer scene
  • Four year college or university degree in Marketing, advertising or related field
  • Minimum 5 years of experience in related field
  • Equivalent combination of education and experience may be substituted for degree.

Responsibilities

  • Responsible for managing key logistics, project coordination and administrative for Culture Marketing relationships and product objectives, with a major focus on leading all product related topics, workstreams and operations. Provide day to day communication and support to both external and internal teams dedicated to the projects. Ensure effective communication flow between all internal parties and external counterparts.
  • Lead, plan and coordinate all promo ordering processes for Global Culture Marketing offices between global creation teams and Culture Marketing stakeholders incl. budget planning and stock management. Pro-actively drive and communicate seeding & gifting calendar planning in line with brand and product calendar milestones. Streamline and support product seeding & gifting conversations between global & local from briefing (talent alignment) to post execution phase (clipping & tracking). Build rapport with external Entertainment contacts while keeping adidas objectives a top priority. Maintain current product knowledge and clear target market objectives. Manage team of coordinators globally to coordinate all administrative needs for internally/externally. Manage budget/expenditures. Set up an approval system and budget to assure efficient spending. Troubleshoot and resolve day-to-day obstacles internally/externally. Work with product teams on project timelines, materials sourcing, samples delivery and product forecasting. Maintain production schedules, communicate timelines and ensure all teams follow. Provide marketing/PR support to launch collection and activate guerrilla marketing efforts. Identify opportunities to connect Culture Marketing Partner to our brand through relevant global entertainment and sports activities. Field, evaluate and facilitate internal requests for seeding support. Work with Retail/Account Marketing to maximize product retail opportunities. Lead and manage the development of the Culture Marketing newsletter for both the global workstream and each respective cluster workstream, ensuring alignment with key brand and product moments. Own and drive local CAF and contract submission process to Legal Local, ensuring smooth execution and compliance with internal guidelines. Lead and coordinate operational processes for Europe Culture Marketing, optimizing workflows and supporting regional execution. Manage and oversee the day-to-day workflow of the seeding agency of record, ensuring seamless execution and alignment with Culture Marketing objectives.

FAQs

What is the primary role of the Culture Marketing Manager at adidas Berlin?

The primary role is to manage key logistics, project coordination, and administrative tasks for Culture Marketing relationships and product objectives, focusing on product-related topics and ensuring effective communication between internal and external teams.

Is this position temporary or permanent?

This position is temporary for a duration of 1 year.

What qualifications are required for this position?

A four-year college or university degree in Marketing, advertising, or a related field, along with a minimum of 5 years of experience in a related field, is required. An equivalent combination of education and experience may also be considered.

Is knowledge of the entertainment industry a requirement for this role?

Yes, strong knowledge and a network in the local Entertainment & Influencer scene are required for this role.

Will I need to be available outside of regular business hours?

Yes, unconventional business hours may be required, including evenings and weekends.

What skills are important for a successful Culture Marketing Manager?

Important skills include strong networking and interpersonal abilities, project management skills, creative thinking, problem-solving, and proficiency in Word, Excel, PPT, and Outlook.

Who will I be collaborating with in this role?

The Culture Marketing Manager will collaborate with Product Marketing, Brand Management, Communications, Newsrooms/PR, Finance, Legal, and cross-functional teams.

What types of tasks will I be responsible for related to product seeding and gifting?

Tasks include driving and communicating the seeding & gifting calendar, streamlining conversations between global and local teams, and evaluating internal requests for seeding support.

Will I have team members reporting to me?

Yes, you will manage a team of coordinators globally to coordinate all administrative needs, both internally and externally.

What is the focus of the Culture Marketing Manager regarding marketing efforts?

The focus includes providing marketing/PR support to launch collections, activating guerrilla marketing efforts, and identifying opportunities to connect Culture Marketing Partners to the brand through relevant global activities.

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adidas

Listen to our new podcast ‘Rebellious Optimists’ to learn more about our people, products, and culture #inside3stripes.

Fashion & Arts
Industry
10,001+
Employees
1949
Founded Year

Mission & Purpose

adidas is a multinational sportswear company that designs, manufactures, and sells a wide range of athletic and lifestyle products, including footwear, apparel, and accessories. As one of the leading sportswear brands in the world, their products cater to various sports and activities, aiming to provide athletes and consumers with high-quality and innovative gear to enhance their performance and lifestyle. Their ultimate mission is to be the best sports brand in the world, with a focus on creating products that combine cutting-edge technology and design to meet the evolving needs of athletes and consumers. Their purpose is to inspire and enable people to harness the power of sports in their lives, fostering a culture of creativity, sustainability, and inclusivity. Through collaborations with athletes, teams, and influencers, as well as initiatives for social and environmental responsibility, adidas strives to make a positive impact on communities and contribute to a healthier and more active world.

Benefits

  • Bonus program – based on short term incentives

  • Long-Term Incentive (LTI) plan for senior management and Executive Board members

  • Adidas Stock Purchase Plan