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Customer Activation Manager

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L'Oréal

1mo ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need excellent sales skills, brand expertise, a strong track record in trade marketing, a cooperative attitude, and market awareness to succeed in this role.
  • You will develop the customer activity calendar, support the Commercial team, participate in strategy meetings, lead brand animations, build retailer relationships, and ensure excellent in-store execution.

Requirements

  • Excellent sales and negotiation skills
  • Brand expertise, both On & Off, to drive its needs in negotiations
  • Proven differentiating track record regarding On & Off Trade Marketing actions
  • Strong co-operative attitude to work with commercial team and with other departments (e.g.; CRM & Ret. Media, Brands)
  • Be aware of the market, consumer and competition

Responsibilities

  • Be responsible for developing the customer activity calendar
  • Align & provide the Commercial team with all information required to sell-in the trade plan to our customers & make recommendations on priorities
  • Participate in customer strategy meetings in collaboration with the Commercial team
  • Lead & execute multi-brand animations
  • Develop a relationship with retailer marketing teams and be the internal voice of the customer
  • Liaise with VM to ensure we implement in-store with excellence

FAQs

What is the role of a Customer Activation Manager?

The Customer Activation Manager is responsible for driving customer engagement, maximizing brand visibility, developing the customer activity calendar, executing multi-brand campaigns, and collaborating with key stakeholders to ensure in-store excellence.

What qualifications are required for this role?

Candidates should possess excellent sales and negotiation skills, brand expertise, a proven track record in On & Off Trade Marketing actions, and a cooperative attitude to work with various departments.

What are the main responsibilities of this position?

Responsibilities include developing the customer activity calendar, providing the Commercial team with information to sell-in the trade plan, participating in customer strategy meetings, leading multi-brand animations, and liaising with retailer marketing teams.

What type of benefits does L'Oréal offer?

L'Oréal offers an industry-leading benefits package that includes money-saving offers, free mortgage advice, share options, enhanced pension plans, health insurance, gym memberships, onsite mental health support, and generous family leave policies.

Is there an opportunity for professional development?

Yes, L'Oréal emphasizes learning and development by providing access to top-notch leadership programs, monthly expert talks, and opportunities to master your role and build skills.

What is the company culture like at L'Oréal?

L'Oréal fosters a diverse, equitable, and inclusive environment where different backgrounds, experiences, and perspectives are valued and welcomed, promoting collaboration and creativity.

How does L'Oréal approach sustainability and inclusivity?

L'Oréal is committed to making the world a more inclusive and better place for everyone and the planet, focusing on creating beauty that moves the world while addressing complex challenges at scale.

What kind of brands does the L'Oréal Luxe Division offer?

The L'Oréal Luxe Division includes a portfolio of 26 brands, 17 of which are global, featuring highly-aspirational names such as Lancôme, Yves Saint Laurent, and Giorgio Armani.

How often will I collaborate with the Commercial team?

Collaboration with the Commercial team will occur frequently, particularly during customer strategy meetings and when aligning on trade plan priorities.

What is expected in terms of market awareness for this role?

The Customer Activation Manager should have a strong awareness of market trends, consumer behavior, and the competitive landscape to effectively drive strategies and recommendations.

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.