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Customer Relationship Manager

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Sales & Business Development
  • Chennai

AI generated summary

  • You need strong finance management, analysis skills, emotional intelligence, and effective communication. Focus on results, customer service, teamwork, and continuous self-development.
  • You will manage sales targets, oversee inventory and compliance, drive customer service standards, foster teamwork, handle feedback, and implement marketing promotions to enhance customer experience.

Requirements

  • Job Requirements
  • * Functional Competencies
  • * Operational Effectiveness
  • * Finance Management
  • * Analysis and Problem Solving
  • * Results Orientation
  • * Behavioural Competencies
  • * Self-Development
  • * Emotional Intelligence
  • * Customer Service Orientation
  • * People Management
  • * Communication
  • * Teamwork and Collaboration

Responsibilities

  • Set store sales plans and quotas aligned with business objectives.
  • Maintain Gross Margin, SOH, Segment & Brand mix, Discount management, and other metrics as per business strategy.
  • Implement production, productivity, quality, and customer service standards.
  • Recommend product lines and ensure appropriate merchandise mix.
  • Drive sales, margin, shrink control, inventory management and cost optimization.
  • Manage commercials and statutory compliance.
  • Manage performance and foster teamwork among store staff.
  • Identify and develop talent for critical positions.
  • Address customer feedback to improve service and processes.
  • Stay updated on competition and manage customer escalations.
  • Drive local events and promotions as per marketing calendar.
  • Promote a "Customer Obsessed Culture" to prioritize customer centricity.

FAQs

What is the primary role of a Customer Relationship Manager?

The primary role of a Customer Relationship Manager is to manage the store's P&L, drive sales through efficient operations, deliver exceptional customer service, motivate and retain store personnel, and adhere to company norms.

What qualifications are required for this position?

A graduation or post-graduation degree is required for this position.

What key responsibilities does a Customer Relationship Manager have?

Key responsibilities include setting store sales plans and quotas, maintaining key business metrics, driving sales, managing inventory, fostering teamwork, addressing customer feedback, and promoting a customer-obsessed culture.

What skills are necessary for this job?

Necessary skills include statistical analysis, team management, service orientation, communication, result orientation, and emotional intelligence.

How does the company measure performance for this role?

Performance is measured through various indicators such as gross margin, brand mix, discount management, customer experience scores, and team management effectiveness.

Are there opportunities for personal development in this role?

Yes, there are opportunities for self-development and talent identification for critical positions within the store.

How important is customer feedback in this role?

Customer feedback is crucial in this role as it helps improve service and processes to enhance customer satisfaction and loyalty.

What kind of business management does a Customer Relationship Manager oversee?

A Customer Relationship Manager oversees financial metrics like profitability, inventory management, and competition analysis, along with driving local events and promotions.

What is the expected team dynamic for this role?

The expected team dynamic emphasizes teamwork and collaboration to achieve sales goals and maintain a positive work environment.

Does this position involve compliance with statutory requirements?

Yes, the role involves managing commercials and ensuring compliance with statutory requirements.

2006

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Reliance Retail is a leading retail company in India, focused on providing a diverse range of products and services across various sectors, including grocery, electronics, apparel, and more. Their ultimate mission is to enhance the shopping experience for customers by offering quality products at competitive prices, while also fostering economic growth and job creation. Reliance Retail aims to serve the evolving needs of consumers through innovative retail formats and technologies, ultimately striving to become the preferred shopping destination for millions of customers across the country.