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Data Driven Storyteller

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Lyft

22d ago

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing
  • New York
  • Quick Apply

AI generated summary

  • You must have data analysis experience with tools like SQL and Google Analytics, strong storytelling skills, marketing analytics knowledge, and excellent communication abilities for cross-team collaboration.
  • You will analyze data for insights, craft compelling narratives, collaborate on media strategies, respond to data requests, track trends for news opportunities, and train team members on data tools.

Requirements

  • Proven experience in data analysis tools like Mode, Google Analytics, and SQL
  • Strong storytelling abilities with a talent for making complex data accessible/engaging
  • Proficiency in developing tangential yet interesting angles related to a product launch and/or a cultural moment
  • Understanding of earned media and public relations principles
  • Excellent written and verbal communication skills
  • Ability to collaborate across teams and explain technical concepts to non-technical audiences
  • Experience in marketing analytics preferred
  • Proficiency with data analysis tools and visualization software

Responsibilities

  • Data Research & Analysis: Mine and analyze data to uncover meaningful patterns and insights that can be transformed into compelling stories; also assist in response to media inquiries regarding data analysis
  • Narrative Development: Craft data-driven human interest stories and "under the hood" content that resonates with target audiences
  • Media Strategy: Partner with PR professionals to develop data-informed story angles and hooks for earned media placement
  • Cross-functional Support: Respond to data requests from Marketing & Communications leadership and other stakeholders to support earnings materials, partner announcements, etc.
  • Newsjacking and Story Identification: Track ongoing trends and news and Identify opportunities to newsjack
  • Knowledge Sharing: Train team members on data tools and techniques to enhance marketing effectiveness in targeting and other key areas

FAQs

What is the primary role of the Data-Driven Storyteller at Lyft?

The primary role of the Data-Driven Storyteller is to transform raw data into compelling narratives that enhance Lyft's corporate reputation and create meaningful connections with the brand.

What types of data analysis tools are preferred for this position?

Proven experience with data analysis tools like Mode, Google Analytics, and SQL is preferred for this position.

What kind of stories will the Data-Driven Storyteller be responsible for crafting?

The Data-Driven Storyteller will be responsible for crafting data-driven human interest stories and content related to Lyft’s operations that resonate with target audiences.

Will this role require collaboration with other teams?

Yes, this role will require collaboration with PR professionals and other teams to develop data-informed story angles and respond to data requests.

What are the expectations for in-office work?

The role is hybrid, requiring team members to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays.

Are there benefits related to mental health and family building?

Yes, Lyft offers mental health benefits and family building benefits, including support for biological, adoptive, and foster parents.

How much paid time off do salaried team members receive?

Salaried team members have discretionary paid time off in addition to 12 observed holidays.

Is experience in marketing analytics preferred for this position?

Yes, experience in marketing analytics is preferred for this role.

What skills are essential for this position?

Essential skills for this position include strong storytelling abilities, excellent written and verbal communication skills, and the ability to explain technical concepts to non-technical audiences.

What is the expected salary range for this position in the New York City area?

The expected base pay range for this position in the New York City area is $118,000 - $147,500, depending on qualifications, experience, and geographic location.

Ride by ride, we’re reimagining the world’s best transportation.

Transportation
Industry
5001-10,000
Employees
2012
Founded Year

Mission & Purpose

Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation, and is available to approximately 95 percent of the United States population as well as select cities in Canada. Lyft is committed to effecting positive change for our cities by offsetting carbon emissions from all rides, and by promoting transportation equity through shared rides, bikeshare systems, electric scooters, and public transit partnerships.