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Data Strategist, Digital Marketing

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Scotiabank

18d ago

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • Toronto

AI generated summary

  • You need a degree in a related field, project management skills, data analytics experience, proficiency in SQL/Python, data visualization tools, and familiarity with digital marketing, preferably in banking.
  • You will analyze data to solve business problems, manage projects, create insights and dashboards, collaborate with stakeholders, and promote data literacy to drive digital marketing strategies.

Requirements

  • University Education in Business, Computer Science, Computer/Software Engineering, Mathematics, or equivalent experience
  • Project Management skills/experience
  • Communication Skills (oral and written)
  • End to End Analytics Experience: explore, clean, aggregate, and consolidate data; create analytical outputs; synthesize information in easy-to-understand formats; communicate/present findings to business partners
  • Experience querying and working with large data sets, ideally within an Enterprise Data Lake, Enterprise Data Warehouse, or Cloud environment
  • Ability to manage the planning, processes, and coordination of multiple projects
  • Data Visualization Experience: for example, Tableau, PowerBI, Qlickview, Domo, etc.
  • Programming Language: at least one of SQL, Python, R, SAS
  • Experience in Digital Marketing and/or Digital Marketing Analytics
  • Experience in Banking/Financial Services preferred
  • Model Creation preferred

Responsibilities

  • Work with business partners, understand their business problems, create analytics solutions, present information back to them.
  • Manage projects through the full project lifecycle, including:
  • Scope out projects by creating requirements, timelines, project scope, etc.
  • Create analytical outputs (new data sets, dashboards, actionable insights, deep dive analytics) that will help support business growth and development
  • Create artifacts, such as project plans, documentation, data lineage, metadata, metrics definitions etc.
  • Present analytical outputs, communicate findings, provide recommendations for actionable insights, etc. to business partners and key stakeholders
  • Act as a SME with our Digital Marketing partners and other key stakeholders that proactively looks for solutions to business problems
  • Collaborate with other Data, Technology, and Analytics partners
  • Promote Data Literacy with partners and key stakeholders to raise the collective understanding of data, tools, etc. available to them
  • Champion data-driven decision-making
  • Proactively suggest project ideas, data process improvements, or value opportunities
  • Investigating and become an expert in available data sources of data, transform and determine how they can be interpreted for analysis. Identifying any gaps and develop plan of action to address.
  • Develop and produce reusable data assets using business acumen, statistical, and visualization techniques
  • Conduct analysis using descriptive or advanced techniques on massive volumes of structured and unstructured data to create actionable insights
  • Collaborate with business stakeholders and technical partners to establish trends, understand performance, identify opportunities for growth, and provide actionable insights
  • Develop and produce analyses, reports, and insights for partners that help drive tactical, operation, and/or strategic decision making in support of Digital Marketing goals

FAQs

What is the primary responsibility of the Data Strategist in Digital Marketing?

The primary responsibility of the Data Strategist is to support Digital Marketing partners by managing projects throughout their lifecycle and delivering valuable analytical outputs, such as dashboards and actionable insights, to assist in business growth and development.

What skills are required for this role?

Required skills include project management, strong communication skills, experience with end-to-end analytics, data visualization tools (e.g., Tableau, PowerBI), programming languages (e.g., SQL, Python), and experience in digital marketing analytics.

What educational background is preferred for this position?

A university education in Business, Computer Science, Computer/Software Engineering, Mathematics, or equivalent experience is preferred for this position.

Is experience in Banking/Financial Services necessary?

While not strictly necessary, experience in Banking/Financial Services is preferred for this role.

What type of data analysis will the Data Strategist conduct?

The Data Strategist will conduct analysis using descriptive or advanced techniques on both structured and unstructured data to create actionable insights for decision-making in support of Digital Marketing goals.

Are there opportunities for professional development?

Yes, the organization offers upskilling through online courses, cross-functional development opportunities, and tuition assistance.

How does Scotiabank promote diversity and inclusion within the workplace?

Scotiabank promotes diversity and inclusion through various Employee Resource Groups (ERGs), bias-free practices, and a commitment to creating an inclusive culture where every employee is empowered and respected.

What type of projects will the Data Strategist work on?

The Data Strategist will work on projects that involve scoping, creating requirements, analytical outputs, and presenting findings to business partners and key stakeholders to address business problems.

Is programming experience necessary for the Data Strategist role?

Yes, experience with at least one programming language, such as SQL, Python, R, or SAS, is required for this role.

What location is the job based in?

The job is based in Toronto, Ontario, Canada.

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Scotiabank

Finance
Industry
10,001+
Employees

Mission & Purpose

Welcome to Scotiabank. We serve thousands of customers, families, and communities across the globe, helping them achieve success through advice, products, and services. Follow for news, insights, thought leadership and more.

Culture & Values

  • Respect

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  • Integrity

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  • Passion

    We’re enthusiastic about what we do, and want you to feel the same way. Imagine coming in to work, and actually feeling excited to learn!

  • Accountability

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