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Demand Generation Manager

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Verkada

19d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • $145K - $190K
  • San Mateo
  • Quick Apply

AI generated summary

  • You need a 4-year degree and 5+ years of digital marketing experience, with strong quantitative skills and proven success in customer acquisition. Excellent communication and organizational skills, plus proficiency in analytics tools and CRM systems, are essential.
  • You will develop and implement digital marketing strategies, analyze performance data, collaborate with teams, manage website content and paid search campaigns, drive innovation, and report on campaign performance to senior management.

Requirements

  • 4-year undergraduate degree (quantitative field of study strongly preferred)
  • Minimum of 5 years of experience in digital marketing, with a proven track record of successful customer acquisition strategies.
  • Strong quantitative background, with experience using data and metrics to inform marketing decisions.
  • Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills.
  • Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders.
  • Experience with digital marketing automation and CRM tools preferred
  • Strong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL).
  • Creative thinker with a passion for digital marketing and growth hacking

Responsibilities

  • Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms (including social media, email marketing, SEO, and PPC).
  • Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI.
  • Collaborate with cross-functional teams to align digital marketing strategies with overall business goals.
  • Manage and optimize website content for SEO, in addition to overseeing paid search campaigns to maximize visibility and conversion rates.
  • Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities.
  • Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives.

FAQs

What kind of educational background and career experience are you looking for in a Demand Generation Manager?

We are looking for candidates with educational backgrounds from top universities such as Stanford, Princeton, MIT, and more, paired with career experience in investment banking, corporate strategy, consulting, engineering, start-up, or marketing.

What will be the primary responsibilities of the Demand Gen Manager in the Digital Marketing team?

The Demand Gen Manager will be responsible for driving customer acquisition and growth through social media, digital marketing, and SEO strategies. They will plan, execute, and optimize campaigns to achieve business goals using a data-driven approach.

Modern Enterprise Building Security

Technology
Industry
1001-5000
Employees
2016
Founded Year

Mission & Purpose

Verkada is a leader in cloud-managed enterprise building security, enabling over 17,000 organizations worldwide to protect their people and assets while prioritizing privacy. Designed with simplicity in mind, Verkada’s seven product lines - video security cameras, door-based access control, environmental sensors, alarms, visitor management, mailroom and intercom - provide unparalleled visibility through a single secure cloud-based software platform. The company was founded by computer scientists and security experts from Stanford University, and Hans Robertson, the former co-founder and COO of Cisco Meraki. Verkada is headquartered in San Mateo, CA with offices in Salt Lake City, Tampa, Phoenix, Austin, London, Sydney, Taiwan, New York, Philadelphia, Toronto, Mexico City, Seattle and Tokyo.