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Digital Activation Specialist (Programmatic, Search & Social)

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Publicis Groupe

Aug 27, 2024

Applications are closed

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Data
    Marketing
  • Milan

Requirements

  • - 2 to 5+ years' experience in platform execution and setting up campaigns in DV360, Amazon, Facebook, TikTok, Google Ads, Search Ads
  • - experience in the digital media buying & planning space
  • - good knowledge of Microsoft Office Suite, specifically Excel
  • - curious about data analytics and how that affects the bottom line
  • - passionate about digital media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
  • - able to work efficiently in a fast-pace and international environment
  • - self-motivated, but also can work well in a team
  • - a problem solver, able to manage details with meticulousness

Responsibilities

  • Using your analytical mindset, you will be responsible for the execution, performance and reporting of the programmatic, paid social & search campaigns for your client across multiple platforms;
  • Be the digital activation expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives;
  • Work with the data and the analytics team to provide insights to the client;
  • Leverage first party data for targeting and insights;
  • Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution;
  • Proactively working with client services on campaign set-up and optimization strategy.

FAQs

What is the role of a Digital Activation Specialist at Publicis Media?

The Digital Activation Specialist is responsible for the execution, performance, and reporting of programmatic, paid social, and search campaigns across multiple platforms, providing insights and optimization strategies to achieve business objectives.

What qualifications are required for this position?

Candidates should have 2 to 5+ years of experience in platform execution and setting up campaigns in DV360, Amazon, Facebook, TikTok, Google Ads, and Search Ads, as well as a strong background in digital media buying and planning.

Is previous experience with data analytics important for this role?

Yes, a curiosity about data analytics and its impact on business outcomes is encouraged for this position.

Where is this job located?

This position is based in the Milan offices of Publicis Media.

Does the role require knowledge of specific software?

Yes, a good knowledge of the Microsoft Office Suite, specifically Excel, is required.

What are the work conditions for this job?

Publicis Media offers flexible hours and smart working arrangements in a hybrid format.

Are there opportunities for professional development in this role?

Yes, Publicis Media provides a tailored learning path with a needs-based approach to ensure continuous professional development.

Is there any relocation support for this position?

No, this opportunity does not provide relocation support.

What benefits does Publicis Media offer to its employees?

Benefits include corporate wellness programs, access to online training classes, a platform for corporate benefits with offers and discounts, and flexible working hours.

How does Publicis Media prioritize employee wellbeing?

Publicis Media places great importance on employee wellbeing through initiatives like corporate wellness programs and tailored learning and development opportunities.

Marketing & Advertising
Industry
10,001+
Employees
1945
Founded Year

Mission & Purpose

Publicis Groupe is a global communications and marketing services company. They provide a wide range of services such as advertising, media planning and buying, digital marketing, public relations, and branding. Their ultimate mission is to help their clients build and grow their brands by offering innovative and effective marketing solutions. Publicis Groupe's purpose is to drive business transformation and deliver impactful experiences by combining creativity, data, and technology. They strive to create meaningful connections between brands and consumers, leveraging their expertise and insights to drive business success and create lasting relationships. Through their integrated approach, Publicis Groupe aims to shape the future of marketing and communications, empowering their clients to thrive in the ever-evolving digital landscape.

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