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Digital Content Strategy Manager - Social Media

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing
  • London

AI generated summary

  • You should have 3-5 years in media/marketing, strong digital/media strategy skills, project management experience, SEO knowledge, and the ability to work with data and creative teams.
  • You will analyze digital data for client insights, assist in new business pitches with search and audience data, and manage multi-market research projects.

Requirements

  • 3-5 years media/marketing experience - ideally in an agency planning/strategy role
  • Strategic thinker who is comfortable around data
  • A solid understanding of digital media and paid social
  • Knowledge of tools and metrics which can measure the effectiveness of content (especially search and social listening data tools)
  • Experience managing complex projects with multiple stakeholders
  • Experience with campaign planning and strategy across digital media
  • Experience working with/in creative and production teams
  • An eye for good creative and strong attention to detail
  • SEO knowledge
  • Management experience

Responsibilities

  • Using a portfolio of cutting-edge digital data to capture relevant insights that will inform a client’s content and planning decisions
  • Supporting on new business pitches by consolidating search, social, and audience insights to present to planners and new business teams
  • Project managing multi-market research outputs

FAQs

What is the role of the Digital Content Strategy Manager - Social Media?

The role involves leading the effort to provide research, insight, and ideation for global and UK pitches, using a blend of creativity and data-driven skills to shape responses to client briefs.

What qualifications are required for this position?

Candidates should have 3-5 years of media/marketing experience, ideally in an agency planning/strategy role, be strategic thinkers comfortable with data, and have a solid understanding of digital media and paid social.

What kind of projects will the Digital Content Strategy Manager be managing?

The manager will be project managing multi-market research outputs and consolidating search, social, and audience insights for new business pitches.

What benefits does Publicis Groupe offer to its employees?

Benefits include CORE benefits like pension, life assurance, and private medical, as well as unique perks like reflection days, flexible working, and local discounts.

Is management experience a desired requirement for this role?

Yes, management experience is considered a desired requirement for this position.

What is the working pattern for this position?

Publicis Groupe operates a hybrid working pattern, requiring full-time employees to be office-based three days during the working week.

Is there support available for well-being and mental health?

Yes, there is a 24/7 helpline called HELP@HAND, which provides support for personal and professional matters, including access to remote GPs and mental health support.

Is SEO knowledge important for this role?

Yes, a solid understanding of SEO is part of the desired qualifications for this position.

Are there opportunities for career development and progression within this role?

Yes, the role offers valuable progression and experience for those wanting to learn and grow in the strategic side of marketing and advertising.

How does Publicis Groupe promote diversity and inclusion within the workplace?

Publicis Groupe values and respects differences in identity, background, culture, and experience, as reflected in their Viva La Difference ethos, and they showcase inclusive benefits and employee action groups.

Marketing & Advertising
Industry
10,001+
Employees
1945
Founded Year

Mission & Purpose

Publicis Groupe is a global communications and marketing services company. They provide a wide range of services such as advertising, media planning and buying, digital marketing, public relations, and branding. Their ultimate mission is to help their clients build and grow their brands by offering innovative and effective marketing solutions. Publicis Groupe's purpose is to drive business transformation and deliver impactful experiences by combining creativity, data, and technology. They strive to create meaningful connections between brands and consumers, leveraging their expertise and insights to drive business success and create lasting relationships. Through their integrated approach, Publicis Groupe aims to shape the future of marketing and communications, empowering their clients to thrive in the ever-evolving digital landscape.