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Digital CRM marketeer

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ING

Jan 17

Applications are closed

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Amsterdam

Requirements

  • Relevant experience in content, digital marketing, base marketing, lifecycle marketing roles
  • Proven understanding of digital performance optimization and conducting A/B tests to determine the most effective strategies, messaging and formats focused on improving retention rates and customer loyalty
  • Creative mindset: ability to create engaging content for base campaigns and digital journeys resonating with various customer mortgage segments based on their needs and challenges
  • Ability to deliver strong contribution to take campaign automation, dynamic content, and personalization to the next level
  • Result-oriented; focused on achieving measurable outcomes and making decision based on data and facts
  • Strong writing skills
  • Knowledge of Adobe Analytics, Adobe Target, Adobe experience cloud or similar
  • Experience in working with CMS platforms (such as Bloomreach)
  • Excellent language skills in Dutch and English
  • A bachelor's or master's degree

Responsibilities

  • Within your squad your starting point is always our customer, the ING advisor and intermediary advisor.
  • You capture their needs and opportunities via customer research & data analysis and translate this into content, journeys focused on retention and life cycle enhancement.
  • You always look for new ways to activate the mortgage customer by creation and execution of base campaigns via various channels (direct mail, in-app push, SEA, email etc.) based on segmented selections defined by yourself.
  • You have the ability to create engaging copy, personalized messaging and seamless landing pages that will contribute to differentiating customer experiences according to ING’s principles: personal, easy and smart.
  • Moreover you will deep dive and analyze performance data and will define iterations to continuously improve conversion.
  • Everything for happy and loyal ING mortgage customers!

FAQs

What is the primary focus of the Digital CRM marketeer role?

The primary focus is to translate the needs and wishes of current ING Mortgage customers into engaging campaigns, propositions, churn reduction opportunities, and journey improvements.

What kind of team will I be working with?

You will be working with 3 customer journey experts, 2 data analysts, and collaborating closely with other departments such as data scientists and IT engineers within an agile framework.

What types of channels will I work with for base campaigns?

You will be working with various channels including direct mail, in-app push notifications, SEA (Search Engine Advertising), and email.

Is experience in digital performance optimization required for this role?

Yes, a proven understanding of digital performance optimization and conducting A/B tests to improve retention rates and customer loyalty is required.

What languages are required for this position?

Excellent language skills in both Dutch and English are required.

What are the educational requirements for the Digital CRM marketeer position?

A bachelor's or master's degree is required for this position.

What personal qualities are beneficial for this role?

A creative mindset, result-oriented approach, strong writing skills, and an entrepreneurial mindset are beneficial for this role.

What kind of benefits can employees expect at ING?

Employees can expect a tailored salary, individual leave days, diversity leave, CSR days, a 13th-month salary, holiday payment, savings contributions, a mobility card, an attractive pension scheme, and opportunities for development.

How many individual holiday days are provided?

Employees receive 24+2 individual holiday days based on a 36-hour workweek.

What is the workweek structure for this position?

The workweek for this position is 36 hours.

Is there a focus on customer needs in this role?

Yes, capturing customer needs and translating them into effective communication and tooling is a key responsibility of the role.

Does ING promote diversity and inclusion in the workplace?

Yes, ING promotes a diverse and supportive workplace with opportunities for individuals from various backgrounds.

How does ING support work-life balance?

ING supports work-life balance through a hybrid working model, allowing for both remote and office-based collaboration.

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ING

Empowering people to stay a step ahead in life and in business.

Finance
Industry
10,001+
Employees
1991
Founded Year

Mission & Purpose

ING is a pioneer in digital banking and on the forefront being one of the most innovative banks in the world. As ING we have a clear purpose that represents our conviction of people’s potential. We don’t judge, coach, or to tell people how to live their lives. However big or small, modest or grand, we empower people and businesses to realize their vision for a better future. We made the promise to make banking frictionless, removing barriers to progress, and make people confident in their financial decisions. As a global bank we have a huge opportunity – and responsibility – to make an impact for the better. We can play a role by financing change, sharing knowledge, and innovating. Being sustainable is in all the choices we make—as a lender, as a partner and through the services we offer our customers.

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