Digital Experience Manager

Mondelēz International

9d ago

Job
Full-time
Senior Level
Marketing
Toronto

AI generated summary

You should have 5+ years in digital marketing, media buying, and eCommerce. Experience in website management, social media analytics, and strong collaboration skills are essential.
You will execute media strategies, manage social teams, optimize digital platforms, analyze consumer data, and drive engagement across various channels to enhance brand experience.

Requirements

A desire to drive your future and accelerate your career and the following experience and knowledge:
Media, including media buying and analytics, experience ideally gained across the agency and industry
Digital media ideally with exposure to eCommerce best practice
Working with and influencing external partners, matrixed local, regional and global stakeholders
Having a test-and-learn mentality, taking learning and scaling them broadly.
Having a bias to action
Process management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a must
Communicating effectively, verbally and in writing
Career Experiences Required & Role Implications
BA/BS Degree (preferred Marketing, Communications or Public Relations)
Must have relevant website management experience
Digital marketer by background. Has experience of building brands in a digital ecosystem, knows the digital journey and understands digital levers of brand building
Understanding of evaluating native social media analytics is an asset.
Experience working in relevant social media platforms (i.e. Facebook business manager) is an asset
Must possess approximately 5+ years of any combination of experience that demonstrates a commanding knowledge of social media, influencer marketing, website management, content creation and strategy
Must be proficient in MS Word, Excel, and PowerPoint
Leadership and Functional Competencies:
A passion for digital and social media marketing and understanding each Brand’s unique consumer and their nuances
Drive innovation and transformation agenda rooted in consumer behaviors
Execute with excellence, setting a focused strategic agenda, ensuring the highest level of excellence and delivering results
Committed to driving results
Highly collaborative and the ability to influence cross-functional teams and external agencies to realize the marketing aspirations of the brands
Strong professional relationships with colleagues, agencies, and vendor
Ability to analyze metrics & data to help with content optimization
Experience in social media and creating front-end digital experiences
Strong team leader, balance of strategic & strong analytical thinking, excellent presentation skills, and experience managing and coaching agencies in a rapid growth environment

Responsibilities

You will help execute the media strategy in your assigned area, business unit, country, or category.
In partnership with the marketing team, you will implement a media plan and assess the effectiveness of that plan with a focus on return on investment.
You will also build relationship with agencies.
As a particularly advanced digital marketer, you will help drive our understanding and use of digital platforms in our marketing plans and be a source of learning and development for the wider marketing function.
Provide thought leadership on organic social at the market level, leveraging knowledge of trends and culture to become the go-to resource for consumer conversations, marketing innovation, and share learning & best practices across regions.
Lead and direct agency social teams to activate social media vision through development and execution of comprehensive platform and content strategies across multiple MDLZ Brands.
Guide recommendations for infiltrating new and emerging platforms and charter first-time, innovative tactics to create best-in-class digital experiences.
Leverage social listening tools to derive insights, trends and collaborate with internal stakeholders to address opportunities and risks.
Build brand identity and support the design of engaging consumer experiences across MDLZ owned websites and promotional platforms.
Identify, evaluate and create synergies among Brand owned & Ecomm sites.
Establish and organize a top-quality organic social strategy, community management that includes process, including Tone of Voice development, response strategy, and collaboration with customer service & engagement teams.
Partner with US and other key BUs to share and implement learning and best practices around organic social strategy.
Establish strategy for collection, management and deployment of 1st party Mondelez Consumer Data Ecosystem (CDE).
Lead on identifying and developing a robust CRM strategy that adheres to global principles with local needs & captures all required consumer info.
Identify opportunities and develop roadmap around acquisition, analysis and activation of data with cross-functional teams such as Global/Regional CX, MDLZ Data Services, E-Commerce teams and the Media Agency.
Collaborate with the insights and measurement team to analyze the business impact of the data and audience strategy and implement optimization recommendations.
Elevate marketing capability in the Organic Social and Data space in collaboration with Marketing Excellence.
Share and incorporate best practices with key business units and relevant stakeholders in the Media and Marketing Community.
Be the leader to develop the market as a centre of Excellence across Owned and Earned Consumer Experience.

FAQs

What is the duration of the position?

The position is a fixed-term role starting ideally in September and ending by the end of August 2025.

What specific experience is required for the role?

The role requires approximately 5+ years of experience demonstrating a commanding knowledge of social media, influencer marketing, website management, content creation, and strategy.

Is there a preference for educational qualifications?

Yes, a BA/BS Degree is preferred, particularly in Marketing, Communications, or Public Relations.

Will there be opportunities for professional development?

Yes, the successful candidate will have the opportunity to elevate marketing capability in the Organic Social and Data space in collaboration with Marketing Excellence.

What type of work environment does Mondelez International promote?

Mondelez International fosters a flexible work environment that emphasizes trust and empathy, promoting a true sense of belonging among its employees.

Are there any relocation support options for this role?

No, there is no relocation support available for this position.

What are the main responsibilities of the Digital Experience Manager?

Main responsibilities include leading the development and deployment of social & digital strategy, managing agency teams, establishing organic social strategies, and developing a robust CRM strategy.

What core competencies are desired in this role?

Desired competencies include a passion for digital and social media marketing, strong analytical thinking, excellent presentation skills, and the ability to collaborate effectively with cross-functional teams and external agencies.

Will the role require collaboration with external agencies?

Yes, the role involves working with and influencing external partners and agency teams to activate the social media vision.

What tools and platforms should candidates be familiar with?

Candidates should have experience with social media platforms, website management, social listening tools, and be proficient in MS Word, Excel, and PowerPoint.

Mondelēz International

We’re a house of incredible brands providing people with the right snack, for the right moment, made the right way.

Retail & Consumer Goods

Industry

10,001+

Employees

2012

Founded Year

Mission & Purpose

Mondelez International is a global snacking company that manufactures and markets a wide range of well-known snack brands. Their portfolio includes iconic brands such as Cadbury, Oreo, Toblerone, Milka, and Trident, among others. Mondelez International's mission is to create delicious moments of joy by offering consumers high-quality and indulgent snacking options. They strive to delight consumers with their products and bring happiness to people's lives through the enjoyment of their snacks. With a commitment to sustainability and community engagement, Mondelez International aims to make a positive impact on society and be a responsible corporate citizen.