Digital Marketing Associate (66512BR)

Harvard University

Aug 13

Applications are closed

Job
Full-time
Mid Level
Cambridge

Requirements

Basic Qualifications
Three or more years of work experience in a writing, marketing, producing, or communications role, or related transferable experience;
Excellent writing, design, and multimedia skills; Ability to adapt voice and tone to audience.
Additional Qualifications And Skills
Excellent writing and communication skills are required. Strong verbal, written, organizational, proofreading, and digital skills are a must;
Experience using Adobe Creative Suite (including Adobe Acrobat), Canva, or other digital marketing tools strongly preferred;
Strong organizational skills and attention to detail;
Able to work independently and as part of a team;
Must possess and regularly use sound judgment.

Responsibilities

Assists in the creation of digital marketing materials for the Press's frontlist and backlist books.
Writes articles, Q&As, author profiles, and introductions to reading lists and creates content for the website, social media, and emails.
Assists with creating and maintaining book metadata.
Creates digital assets for marketing channels, email, and web use, e.g. Twitter banners, social cards, email and web heroes, along with Amazon A+ content.
Creates landing pages, digital assets, and promo codes for academic conferences, promotions, and campaigns.
Proofreads marketing communications and web pages.
Helps to update and maintain the Press’s customer relationship management platform, customer lists, and audiences.
Plans and executes special digital marketing campaigns for select titles via advertising, email, and organic marketing efforts, as well as through partnerships, organizational outreach, and author events.
Helps to identify and segment audiences for select titles and campaigns. Assists in building and maintaining influencer lists and custom audiences.
Assists in keyword research and implementing SEO tactics to elevate the Press’s books and authors in search results.
Tracks and provides analytics for digital marketing campaigns. Channels include online advertising, social media, and email.
Assists in setting up, monitoring, and reporting on digital advertising campaigns via Google Ads, Facebook Ads Manager, and other platforms.
Publishes book and author pages to the Harvard University Press website.
Updates descriptive copy and book metadata in the Press’s Biblio book database.
Assists with site audits and fixing site errors.
Helps to implement SEO tactics: adding meta descriptions, keywords, and alt text.
Assists with ongoing ADA compliance work.
Tracks and provides analytics for website traffic and engagement.
Creates ADA-compliant “Look Inside” PDFs for all new books and select backlist titles.
Responsible for payment of digital marketing invoices, including processing (with accounting) and cost assignment/record keeping in the publishing management system (Biblio).
Works with outside vendors to obtain direct mail lists, services, and art permissions as needed.
Helps to build and update campaign/project schedules using the team’s project management tool.

FAQs

What are the primary responsibilities of the Digital Marketing Associate?

The Digital Marketing Associate is responsible for creating digital marketing materials, writing articles and creating content for various channels, assisting in keyword research and SEO tactics, managing digital advertising campaigns, and supporting ongoing website maintenance, among other duties.

What qualifications are required for this position?

Candidates need three or more years of experience in writing, marketing, producing, or related fields, along with excellent writing, design, and multimedia skills. Experience with Adobe Creative Suite or Canva is preferred.

What type of work environment can I expect?

This is a hybrid position based in Massachusetts, meaning some work will be done remotely while other tasks will take place on-site.

How does the company prioritize employee health?

Harvard University strongly encourages all employees to be up to date on CDC-recommended vaccines to ensure the health of the workforce.

What benefits are offered to employees?

Benefits include paid time off, comprehensive health, dental, and vision insurance, retirement plans, professional development opportunities, tuition assistance, and access to wellness programs.

Are there any specific software skills required for this role?

Yes, experience with Adobe Creative Suite (including Adobe Acrobat), Canva, or other digital marketing tools is strongly preferred for this role.

What is the job schedule for the Digital Marketing Associate?

The position is full-time, with a standard schedule of 35 hours per week, Monday through Friday.

Are there opportunities for professional development?

Yes, the company offers various professional development programs and classes at little or no cost, including through the Harvard Center for Workplace Development.

Does the position require teamwork?

Yes, the Digital Marketing Associate must be able to work independently as well as part of a team and should possess strong organizational skills.

Is there a review period for new employees?

Yes, there is a 90-day orientation and review period for new employees.

Harvard University

https://hr.harvard.edu/search-jobs

Education

Industry

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Founded Year

Mission & Purpose

Harvard University is a prestigious educational institution that provides undergraduate, graduate, and professional education across a wide range of disciplines. Their ultimate mission is to advance knowledge, foster intellectual growth, and prepare leaders who will make a difference globally. Harvard's purpose is to create an environment of academic excellence, encouraging innovation, critical thinking, and research that addresses complex challenges, while also promoting inclusive and diverse perspectives within their community.