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Digital Marketing Manager

  • Job
    Senior Level
  • Marketing
  • $104.9K - $174.8K
  • Seattle
  • Quick Apply

AI generated summary

  • You must have a Marketing degree or equivalent experience, 6+ years in e-commerce/digital marketing, understanding of programmatic/paid social/affiliate channels, Adobe Analytics knowledge, strong communication skills, ability to meet deadlines, collaborate effectively, and analyze web data.
  • You will develop and optimize digital marketing strategies, manage campaign performance, lead the digital agency, analyze data, and collaborate with internal teams at Tommy Bahama to drive growth and achieve business goals.


  • 4 year degree with Marketing focus highly desired or equivalent experience
  • Generally, 6+ years of e-commerce and digital marketing experience for an ecommerce business or agency
  • Solid understanding of programmatic, paid social and affiliate channels
  • Web analytics and reporting: ability to read and create reports
  • Familiarity with web analytics terminology and its application; Adobe Analytics preferred
  • Strong interpersonal and communication skills
  • Demonstrated experience meeting deadlines
  • Experience working in a team-oriented environment
  • Strong site analytics background
  • Effective collaboration skills.


  • Develop strategies for enhancing customer acquisition and retention through the improvement of existing marketing programs and/or development of new ones.
  • Maximize traffic and conversion through core digital marketing channels such as but not limited to: Paid Search, Paid Social, Shopping and Affiliate.
  • Own the creation and management of a digital marketing calendar that is aligned with overall company strategy and tactics, including documentation of past campaigns and performance.
  • Lead and direct external digital agency in all activities from planning through implementation.
  • Analyze campaign performance and ensure ongoing optimization of digital channels to drive year-over-year growth and performance vs. annual plan.
  • Partner closely with digital agency and internal business partners to provide weekly and monthly performance reporting as well as creation of ad hoc reports to support the growing needs of the channel and overall business.
  • Establish and manage departmental budget and proposes shifts as appropriate for growing the business.
  • Work independently and in collaboration with the broader Marketing team and business leads to manage multiple projects, tight deadlines, and evolving priorities.
  • Act as a digital evangelist for the marketing team, helping educate company leadership on performance, best practices, trends and emerging technologies.
  • Communicate clearly and concisely with multiple audiences.
  • Be aware of the interplay and relationship between owned and paid channels.
  • Flexible for other duties as needed to help support the overall business.


What are the primary responsibilities of a Digital Marketing Manager at Tommy Bahama?

The primary responsibilities of a Digital Marketing Manager at Tommy Bahama include managing PPC digital marketing programs, developing and executing the digital marketing strategy, and working cross-functionally with various teams to drive traffic and revenue.

Who does the Digital Marketing Manager work with at Tommy Bahama?

The Digital Marketing Manager works cross-functionally with Marketing, Creative Services, E-Commerce, Retail, and Food & Beverage teams at Tommy Bahama.

What are the key objectives of the digital marketing strategy for Tommy Bahama?

The key objectives of the digital marketing strategy at Tommy Bahama are to drive traffic and revenue in support of omni-channel objectives, including e-commerce, retail stores, and restaurants.

What qualifications are required for the position of Digital Marketing Manager at Tommy Bahama?

Qualifications for the position of Digital Marketing Manager at Tommy Bahama may include a Bachelor's degree in Marketing or related field, experience managing PPC digital marketing programs, and a strong understanding of digital marketing strategies.

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Founded Year

Mission & Purpose

Nearly 25 years ago, our founders started a brand based on the refined, unhurried attitude of coastal life. To our guests, Tommy Bahama soon became synonymous with laid-back style and the concept of living the Island Life. What started as a causal, upscale menswear collection quickly evolved into a unique luxury lifestyle brand. The Tommy Bahama offering has grown to include both men’s and women’s apparel, home and beach goods, and a thriving restaurant and bar business. Everything that bears the Tommy Bahama name is created with an unwavering eye towards quality. More than ever, our focus is on taking our guests someplace great — through exceptional service, upscale products, and delicious food and drinks. Maintaining our unique point of view requires a diverse team that includes apparel designers, e-commerce and technology experts, manufacturing and operations, and, of course, retail and hospitality professionals. We would love to have you share your talents with us! Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM). Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is an island-inspired lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, accessories, footwear and a complete home furnishings collection. The company owns and operates over 160 Tommy Bahama stores worldwide, with 16 of those locations offering a Tommy Bahama restaurant & bar.