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Digital Marketing Manager

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American Express

19d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • London

AI generated summary

  • You need 5+ years in digital marketing, strong project management, technical expertise in ad tech, audience targeting knowledge, and excellent communication skills. A bachelor’s degree is required.
  • You will manage media capability, support audience solutions, oversee vendors, ensure compliance, deploy audience segments, and collaborate with cross-functional teams to drive growth.

Requirements

  • Minimum 5 years developing digital marketing, ad tech and/or audience management strategy, and partnerships
  • Strong track record of delivering results and project management
  • Digital marketer with passion for performance marketing
  • Strong technical knowledge of digital media and technology, including Google Marketing Platform with an understanding of the future digital marketing ad tech and mar tech capabilities
  • Working knowledge of ID-Based Marketing and the capabilities required to deliver audience targeting
  • Proven track record of building and developing relationships with both internal and external partners, including agencies
  • Proactive and detail-oriented with solid organizational and time management skills, and track record of delivery against goals
  • Excellent oral and written communication skills including presenting to peers and senior management
  • Experience working across international markets or in global teams a plus
  • Bachelor’s degree required

Responsibilities

  • Support the enterprise-level media capability roadmap to enable effective, future-proofed paid media for internal marketers, inclusive of navigating regulatory and landscape changes, audience solutions and measurement.
  • Partner closely with international marketing teams to stand up and deliver growth-driving audience solutions, including but not limited to Customer Data Platform (CDP).
  • Oversee external global vendors and platform(s) governance, ensuring best practices managing usage, and facilitating a privacy-first approach, and ensure all compliance, legal and regulatory requirements are met.
  • Provide hands on keyboard support for audience solutions, partnering across the organization to create and deploy audience segments.
  • Lead and develop an analyst direct report across audience strategies and paid media.
  • Develop and partner with cross-functional relationships with partners across American Express including, Product, Analytics, Finance, Legal, Risk, Marketing, and other Business Units.

FAQs

What is the primary focus of the Digital Marketing Manager role?

The primary focus of the Digital Marketing Manager role is to drive business growth through critical digital performance marketing solutions centered around audiences, ad tech platforms, and Audience Based Marketing capabilities.

What qualifications are required for this position?

A minimum of 5 years of experience in developing digital marketing, ad tech, or audience management strategies, along with a strong track record of delivering results and project management is required. A Bachelor's degree is also necessary.

Is experience with international markets preferred?

Yes, experience working across international markets or within global teams is a plus.

What type of technical knowledge is needed for this role?

Strong technical knowledge of digital media and technology is required, specifically including Google Marketing Platform, and an understanding of future digital marketing ad tech and mar tech capabilities.

Will the Digital Marketing Manager lead a team?

Yes, the Digital Marketing Manager will lead and develop an analyst direct report across audience strategies and paid media.

What kind of benefits does American Express offer?

American Express offers competitive base salaries, bonus incentives, support for financial well-being and retirement, comprehensive medical benefits, flexible working models, generous paid parental leave, wellness center access, counseling support, and career development opportunities.

How does the role ensure compliance with legal and regulatory requirements?

The Digital Marketing Manager is responsible for overseeing external global vendors and platform governance, ensuring best practices for privacy-first approaches, and making sure all compliance, legal, and regulatory requirements are met.

What are the key responsibilities of the Digital Marketing Manager?

Key responsibilities include supporting the media capability roadmap, partnering with international marketing teams, overseeing governance of external vendors, providing hands-on support for audience solutions, and developing cross-functional relationships within American Express.

What qualities are important for a successful candidate in this role?

A successful candidate will be proactive, detail-oriented, possess solid organizational and time management skills, and have excellent oral and written communication skills, including the ability to present to peers and senior management.

What kind of projects will the Digital Marketing Manager be involved in?

The Digital Marketing Manager will be involved in developing and deploying audience segments, driving growth through audience solutions, and implementing best-in-class marketing strategies to achieve significant performance gains.

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American Express

Finance
Industry
10,001+
Employees
1850
Founded Year

Mission & Purpose

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.

Culture & Values

  • We Back Our Customers

    Relationships are at the heart of our business. We strive to be essential to our customers by delivering exceptional products, services and experiences every day – and promise to have their backs in everything we do.

  • We Make It Great

    We deliver an unparalleled standard of excellence in everything we do, staying focused on the biggest opportunities to be meaningful to our customers. From our innovative products to our world-class customer service, our customers expect the best—and our teams are proud to deliver it.

  • We Do What’s Right

    Customers choose us because they trust our brand and people. We earn that trust by ensuring everything we do is reliable, consistent, and with the highest level of integrity.

  • We Respect People

    We trust and respect one another for who we are and what we contribute. We are accountable to one another and empower every voice through open, courageous dialogue so others feel heard.

  • We Embrace Diversity

    We see diversity of people and experiences as fuel for the creativity and innovation we need to be and deliver our best.

  • We Stand for Inclusion

    We all have biases. However, we do not tolerate bias that excludes or minimizes anyone – all people belong. We’re committed to ensuring that we have a welcoming and inclusive culture where everyone’s voice matters and where people of all races, ethnicities, genders, gender identities, sexual orientations, ages, religions, disabilities and viewpoints can thrive.

  • We Win As a Team

    We view each other as colleagues—part of the same team, striving to deliver the brand promise to our customers and each other every day. Individual performance is essential and valued, but never at the expense of the team.

  • We Support Our Communities

    We respect our communities and are committed to working together so they can thrive and make a meaningful difference in the world.