FAQs
What type of experience is required for this position?
A minimum of 3 years of experience in digital marketing, content marketing, and broader B2B marketing is required, with a preference for candidates who have experience in SaaS, EdTech, or product marketing.
Is experience with HubSpot necessary for this role?
While hands-on experience with CRM tools is required, knowledge of HubSpot is strongly preferred.
What are the primary responsibilities of the Digital Marketing Manager?
Key responsibilities include planning and executing email campaigns, developing B2B content, conducting A/B testing and performance analysis, managing multi-channel marketing initiatives, optimizing website content for SEO, and using CRM tools for email segmentation and lead nurturing.
Are there opportunities for professional development?
Yes, Up Learn offers numerous opportunities to learn and develop a wide range of skills, including marketing strategy, data analytics, content writing, and project management.
What kind of benefits do you offer?
We offer competitive salaries, quarterly incentives and bonuses, ample paid holiday, enhanced parental leave, and other perks such as paid-for sporting activities, coffee breaks, and unlimited access to Up Learn courses for family members.
What are the working hours for this role?
The position supports a hybrid working environment with a minimum of two days in the office per week, allowing for flexibility in scheduling.
Do you provide any support for fitness activities?
Yes, we support paid-for sporting activities such as 5-a-side football games, badminton, and monthly CrossFit sessions, along with an in-office shower facility.
What is the company culture like at Up Learn?
Up Learn fosters a dynamic and collaborative culture focused on learning, excellence, care, and resourcefulness, encouraging team members to contribute to meaningful and impactful work.
Is there a specific focus on any target audience for marketing campaigns?
Yes, the Digital Marketing Manager will primarily focus on B2B marketing campaigns, targeting teachers, schools, parents, and students, with some B2C elements.
How does Up Learn ensure educational accessibility?
For every paying student, Up Learn provides a full scholarship to a student in need, reinforcing our commitment to making education accessible for all.