Digital Marketing Manager: Acquisition

Authentic Brands Group

2mo ago

Job
Full-time
Mid Level
Marketing
$80K - $95K
New York City
Quick Apply

AI generated summary

You need 3-4 years of marketing experience, hands-on skills with Facebook, Google, and TikTok ads, expertise in audience targeting and optimization, budget management, collaboration with stakeholders, multitasking abilities, and proficiency in Google Analytics.
You will plan, execute, and measure D2C acquisition marketing initiatives, manage paid media campaigns, grow affiliate network, target new prospects, collaborate with retention marketing, analyze performance, and coordinate marketing assets.

Requirements

3-4 years in a marketing role. B2B/D2C experience preferred. Fashion/apparel or footwear experience nice to have but not required.
Hands-on fluency with native DPSs: Facebook Ads Manager, Google Ads, and TikTok Ads Manager. NOTE: this is a hands-on-keyboard role with NO agency/3rd party partner resources for execution or reporting. Direct experience running ads is required; agency partner management does not in of itself satisfy this requirement.
Deep understanding of audience targeting and ad optimization techniques, especially as measured by ecommerce sales.
Ability to plan into and adhere to strict budget constraints.
Comfortable in a collaborative role with many internal and external stakeholders.
Able to juggle multiple brands/initiatives at once and prioritize independently.
Comfortable with Google Analytics.

Responsibilities

Planning, execution, and measurement of D2C acquisition marketing initiatives across a growing portfolio of lifestyle, apparel, and footwear brands.
Develop and produce paid media campaigns across paid social (Meta, TikTok), paid search, performance max, and other programmatic channels.
Grow affiliate network and improve overall quality of publisher partnerships; responsible for keeping partners updated on business cycle, important events, etc.; identify opportunities for affiliate segmenting, special commissions, etc.
Identify audiences of new prospects and develop strategies for targeting and converting them while maximizing efficiency (CAC) and attributable revenue (ROAS).
Collaborate with retention marketing stakeholders to drive customer list growth and quality.
Create and maintain performance reporting; able to present results clearly and make recommendations based on findings.
Partner with design, merchandising, operations, copywriting, etc. to establish/maintain marketing calendars and help guide production of accurate marketing assets.
Brief in all asset needs in a timely manner to allow for copy, design, review, signoff and deployment of campaigns.

FAQs

What are the primary focus areas for the Digital Marketing Manager: Acquisition role?

The primary focus areas for this role include planning and executing marketing initiatives across a portfolio of D2C lifestyle, apparel, and footwear brands, with a specific focus on acquisition channels such as digital advertising and affiliate marketing.

What teams will the Digital Marketing Manager: Acquisition collaborate with?

The Digital Marketing Manager will collaborate closely with copy, design, project management, and merchandising teams to ensure the timely development and deployment of on-brand campaigns driving key business results.

What approach should the successful candidate take towards decision-making?

The successful candidate should employ data-driven decision-making, adopt a hypothesis-driven test & learn mentality, and focus on constant optimization of initiatives and campaigns to achieve sales targets.

Authentic Brands Group

Authentic is a global brand development, marketing and entertainment platform.

Marketing & Advertising

Industry

201-500

Employees

2010

Founded Year

Mission & Purpose

Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. Through the newly formed Authentic Studios, it will leverage this vast portfolio of IP to develop and produce a wide range of film/TV and commercial content. As the owner of a portfolio comprising some of the world’s most influential brands, Authentic is committed to driving positive impact at scale through sustainable initiatives, DE&I programs and purpose-driven partnerships. This sense of responsibility shapes our decision-making, business approach and companywide commitments