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Digital Marketing Specialist

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Amplifon Group

Aug 20

Applications are closed

  • Job
    Full-time
    Junior & Mid Level
  • Hamburg

Requirements

  • Successfully completed university studies in communication sciences, digital media or business administration - ideally with a focus on marketing
  • First professional experience in the digital sector as well as confident and experienced handling of analysis and testing tools, especially Excel, PowerBI, website CMS, and analytics
  • Strong affinity for numbers and enjoy critically scrutinizing, neutrally observing and evaluating analyses
  • KPIs such as CTR, CR, CPL, ROI and the calculation of forecasts and budget planning are an integral part of your day-to-day work and indispensable for you
  • Experienced in dealing with structured preparation of large amounts of data, interpretation, and summarization for your stakeholders
  • You are fluent in English, knowledge of German is a plus

Responsibilities

  • - You work with the Brand Communication & Digital team on the marketing strategy and budget planning for new customer acquisition and keep an eye on operational implementation.
  • - You will independently analyze, plan and optimize performance with a focus on digital channels, interpret conversion rates with the associated influencing factors and prepare results for further communication. You are independently responsible for performance tracking and continuously optimize the tracking setup.
  • - You optimize conversion rates along the customer funnel with the aim of generating leads with a profitable ROI.
  • - You develop new ideas and drive our performance innovations.
  • - You will ensure the continuous quality assurance of our conversion funnel areas and transfer your findings and experience to other marketing areas and measures.
  • - You will be in close contact with related departments both nationally and internationally in order to further drive new customer acquisition via digital channels.

FAQs

What is the job title for this position?

The job title is Digital Marketing Specialist (m/f/d).

What company is hiring for this role?

Amplifon is hiring for this role.

Where is the main office located?

The main office is located in St. Pauli, Hamburg, Germany.

What are the primary responsibilities of a Digital Marketing Specialist at Amplifon?

The primary responsibilities include working on marketing strategy and budget planning, analyzing and optimizing performance in digital channels, improving conversion rates, developing new ideas for performance innovations, and ensuring quality assurance of the conversion funnel.

What educational background is required for this position?

A successfully completed university degree in communication sciences, digital media, or business administration, ideally with a focus on marketing, is required.

What kind of professional experience is preferred for applicants?

First professional experience in the digital sector, as well as confident handling of analysis and testing tools, is preferred.

Which skills are essential for this role?

Essential skills include a strong affinity for numbers, the ability to interpret KPIs, structured preparation of large amounts of data, and fluency in English, with knowledge of German considered a plus.

How many days of remote work are allowed?

Employees are allowed to work 9 days per month remotely.

What additional benefits does Amplifon offer?

Amplifon offers an attractive remuneration package, a company pension scheme, childcare support, 30 days of vacation, flexible working hours, and opportunities for individual career planning and development.

Is proficiency in German required for this role?

Proficiency in German is a plus but not required; applicants should be fluent in English.

Can applicants apply in languages other than English?

Yes, applicants can apply in either English or German.

What kind of corporate culture does Amplifon promote?

Amplifon promotes a performance-oriented, dynamic corporate culture with flat hierarchies where personal contributions are valued.

Will there be opportunities for professional development?

Yes, Amplifon offers customized training and development opportunities, including a comprehensive induction program and e-learning options.

What type of employment contract is being offered?

A permanent employment contract is being offered.

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Amplifon Group

We empower people to rediscover all the emotions of sound

Retail & Consumer Goods
Industry
10,001+
Employees
1950
Founded Year

Mission & Purpose

Amplifon is a global leader in hearing care solutions, specialising in providing personalised hearing aids and services to improve the quality of life for people with hearing loss. The company operates a vast network of hearing care professionals who offer expert consultations, advanced hearing tests, and customised hearing aid fittings. Amplifon’s ultimate mission is to empower individuals with hearing loss to rediscover all the emotions of sound. Their purpose is to make a positive impact on people’s lives by offering innovative hearing solutions and exceptional care that help clients hear better, connect more deeply with the world around them, and live fuller lives.

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