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Digital Marketing Specialist, Disney+

Applications are closed

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Marketing
  • Glendale, +1

Requirements

  • Minimum of 2+ years digital marketing for brand and entertainment properties
  • Excellent writing skills with the ability to translate traditional marketing content into engaging and brand relevant conversations
  • Passion for storytelling, listening to what the community has to say
  • Basic understanding of digital analytics and performance tracking
  • Superior knowledge of social platforms and its native products
  • Ability to be nimble and adapt quickly to new technologies and processes
  • Polished in presentation and communication
  • Be able to find creative solutions to challenges and use data to drive content development and programming decisions
  • Passion, appreciation, and knowledge of Disney movies, Disney+ series, shorts, and characters
  • Proficient in the use of Microsoft Office (Excel, Word, PowerPoint), Google Suite, and Box
  • Understanding of Social Media platforms required such as YouTube, Facebook, Twitter, Instagram, and Tik Tok
  • Outstanding organizational and communication skills
  • Ability to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment
  • Team player with a strong work ethic and high level of confidentiality
  • Strong attention to detail and ability to use sound judgment
  • Familiarity with Disney brand and content
  • Familiarity with Disney+ platform
  • BA or BS in Journalism, Film, Marketing, and/or relevant field or 5+ years experience
  • Previous experience with CRM tools – AirTable, Smartsheets, and/or Zendesk preferred
  • Experience in Keynote, Google Slides
  • Experience within brand entertainment marketing and/or streaming services a plus
  • Previous experience working with large, matrixed organizations a plus

Responsibilities

  • Digital Campaign Planning
  • Responsible for the day-to-day management of assigned digital campaigns on behalf of the service and partner with wider team on key beats and priorities for Disney+. This includes building out Campaign Briefs, inclusive of known paid beats and managing larger platform partnerships as assigned by leader
  • Participate in quarterly planning meetings, leading portions relevant to work assignments
  • Update Airtable campaign planning and priorities grid in collaboration with other team members including prioritization and tiering recommendations
  • Key stakeholder in standing studio partner meetings
  • Use insights, marketing strategies, audience insights, and platform best practices drive campaign planning for:
  • Disney+ Brand POV on Campaigns
  • Day to day contact for DBT/NatGeo
  • Assigned Platform Partner project management for larger campaigns (Meta, TikTok, Snapchat, etc.)
  • XLOB and other brand priorities - as assigned by leader
  • Participate in digital calendar planning with team leaders to ensure alignment across the org
  • Collaborates w/ Manager on programming strategy and windowing for @Disney+ for respective title campaigns
  • Includes staying abreast of content development strategy and requests from global territories and plans from studios
  • Partner Management
  • Lead assigned projects as determined by Director and Manager and act as the source of truth
  • Attend brainstorms and meetings that may involve future projects that require cross-team/segment coordination
  • Represent the Disney+ Digital Marketing Team as needed in stakeholder meetings as delegated by team leader
  • Collaborate with cross functional teams across Disney Entertainment, Global Marketing Strategy, Digital COE, and broader TWDC enterprise for campaign development and long lead planning that is aligned with Disney+ priorities
  • Asset Coordination
  • Coordinate approved assets and copy from partners, aligning with wider marketing plans and reporting needs for beats and campaigns
  • Provide occasional posting and asset trafficking support to the paid social team
  • Assist in live content coverage and execution for talent press junkets, content shoots, and marketing events
  • Ideate new social concepts to engage digital audiences, leveraging brand-safe trends
  • Attend brainstorms and meetings for future projects, ensuring cross-team coordination
  • Asset tracking, sourcing, and coordination for Disney+ content

FAQs

What is the primary responsibility of the Digital Marketing Specialist at Disney+?

The primary responsibility of the Digital Marketing Specialist is to support the Disney+ Digital Marketing Team by building overarching digital campaign plans for key Disney+ beats and priorities while managing multiple projects in a fast-paced environment.

What skills are required for this position?

Candidates should possess excellent writing and communication skills, a strong understanding of digital platforms, the ability to manage multiple projects, and a keen attention to detail. Knowledge of social media platforms and basic digital analytics is also expected.

Is experience in digital marketing necessary for this role?

Yes, a minimum of 2+ years of digital marketing experience for brand and entertainment properties is required for the Digital Marketing Specialist position.

What type of educational background is preferred for this role?

A BA or BS in Journalism, Film, Marketing, or a relevant field is preferred. Alternatively, 5+ years of experience in the field may also be considered.

Will the Digital Marketing Specialist work with cross-functional teams?

Yes, the Digital Marketing Specialist will collaborate with cross-functional teams across Disney Entertainment, Global Marketing Strategy, Digital COE, and other segments for campaign development and long lead planning.

What tools and platforms should a candidate be familiar with?

Candidates should be proficient in Microsoft Office (Excel, Word, PowerPoint) and Google Suite. Familiarity with CRM tools such as AirTable and Smartsheets, as well as social media platforms like YouTube, Facebook, Twitter, Instagram, and TikTok, is also required.

Is creativity important for this position?

Yes, creativity is essential for ideating new social concepts to engage digital audiences and find unique solutions to marketing challenges.

What is the hiring range for this position?

The hiring range for this position in Glendale, CA is $64,300 to $86,200 per year based on a 40-hour work week, depending on various factors including geographic region and candidate experience.

Does this role require participation in campaign planning meetings?

Yes, the Digital Marketing Specialist will participate in quarterly planning meetings and lead relevant portions pertaining to their work assignments.

Will the Digital Marketing Specialist have a role in content creation?

Yes, the role involves coordinating approved assets, assisting in live content coverage, and ideating new social concepts to engage audiences.

Entertainment & Media
Industry
10,001+
Employees

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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