FAQs
What is the primary responsibility of the Digital Marketing Specialist at Disney+?
The primary responsibility of the Digital Marketing Specialist is to support the Disney+ Digital Marketing Team by building overarching digital campaign plans for key Disney+ beats and priorities while managing multiple projects in a fast-paced environment.
What skills are required for this position?
Candidates should possess excellent writing and communication skills, a strong understanding of digital platforms, the ability to manage multiple projects, and a keen attention to detail. Knowledge of social media platforms and basic digital analytics is also expected.
Is experience in digital marketing necessary for this role?
Yes, a minimum of 2+ years of digital marketing experience for brand and entertainment properties is required for the Digital Marketing Specialist position.
What type of educational background is preferred for this role?
A BA or BS in Journalism, Film, Marketing, or a relevant field is preferred. Alternatively, 5+ years of experience in the field may also be considered.
Will the Digital Marketing Specialist work with cross-functional teams?
Yes, the Digital Marketing Specialist will collaborate with cross-functional teams across Disney Entertainment, Global Marketing Strategy, Digital COE, and other segments for campaign development and long lead planning.
What tools and platforms should a candidate be familiar with?
Candidates should be proficient in Microsoft Office (Excel, Word, PowerPoint) and Google Suite. Familiarity with CRM tools such as AirTable and Smartsheets, as well as social media platforms like YouTube, Facebook, Twitter, Instagram, and TikTok, is also required.
Is creativity important for this position?
Yes, creativity is essential for ideating new social concepts to engage digital audiences and find unique solutions to marketing challenges.
What is the hiring range for this position?
The hiring range for this position in Glendale, CA is $64,300 to $86,200 per year based on a 40-hour work week, depending on various factors including geographic region and candidate experience.
Does this role require participation in campaign planning meetings?
Yes, the Digital Marketing Specialist will participate in quarterly planning meetings and lead relevant portions pertaining to their work assignments.
Will the Digital Marketing Specialist have a role in content creation?
Yes, the role involves coordinating approved assets, assisting in live content coverage, and ideating new social concepts to engage audiences.