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Digital Media Planner

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SS&C Technologies

Today

  • Job
    Full-time
    Mid Level
  • Sales & Business Development
    Marketing
  • New York

AI generated summary

  • You need 4+ years in digital media buying, experience in enterprise settings, strong budget management, ad operations knowledge, and the ability to analyze data for actionable insights.
  • You will develop media strategies, optimize campaigns, manage digital assets, analyze performance, conduct tests, and maintain key lists while fostering relationships with teams and agencies.

Requirements

  • 4+ years of digital media buying experience across all digital channels - programmatic, search, paid social (Facebook, LinkedIn, Instagram, TikTok, Snapchat, Twitter, Influencer), video, display, OTT/CTV, streaming audio, etc.
  • Experience working within an enterprise organization in a media planning/buying capacity.
  • Understanding of ad operations, media reporting processes, and QA, including implementation of media platform pixels, UTMs, ad serving, and bidding platforms.
  • Strong budget management skills experience managing budgets and determining the best use of funds to meet specific goals.
  • Analytical and strategic thinker who can translate campaign performance data into actionable insights and recommendations.

Responsibilities

  • Collaborate with growth marketers and our media agency of record to develop media strategies that support our marketing programs and drive measurable performance.
  • Act as a digital media subject matter expert and help influence campaign design and execution to drive continual optimization.
  • Partner with the content team and agency on media performance to advise and conceive of creative ways media formats to help improve CTRs and conversions.
  • Maintain global 3rd Party Media list for all business segments.
  • Optimize performance around creative, media and landing page performance and present observations from reports, including recommendations to increase performance and reduce acquisition costs.
  • Develop a testing schedule and work with the agency to execute experiments on ads and landing pages and report on insights. Test, iterate, learning, apply insights.
  • Effectively manage multiple digital campaigns and growth marketers, determining KPI’s and benchmarks.
  • Manage the delivery of creative assets, offers and QA the flow of data to ensure accurate tracking/analysis, optimization, performance and reporting of digital campaigns and key metrics.
  • Collect and maintain updated Target Account Lists from multiple business segments to be leveraged through multiple paid media tactics.
  • Maintain suppression lists and competitor lists for each business segment.
  • Build, foster and nurture strong, lasting relationships with both agency and internal teams.
  • Stay informed on current paid digital media trends, advances, and the continuous changes to the digital landscape.
  • Set up and maintain dashboards to show live campaign results and analytics to stakeholders.

FAQs

Do we support remote work?

Yes, we offer a hybrid work model that allows for remote work.

What benefits do you offer for professional development?

We provide a Professional Development Reimbursement program to support your growth.

Is there flexibility in vacation time?

Yes, we offer flexible personal/vacation time off, in addition to sick leave and paid holidays.

What kind of medical benefits do you offer?

We offer comprehensive medical, dental, and vision benefits, along with an Employee Assistance Program.

How does SS&C approach diversity and inclusion?

We are committed to welcoming, celebrating, and thriving on diversity within our workplace.

Is there training provided for new employees?

Yes, we offer hands-on, team-customized training, including resources from SS&C University.

What types of digital media experience are required for this role?

We require 4+ years of digital media buying experience across various channels, including programmatic, search, and paid social.

What analytical skills are necessary for this position?

Strong analytical and strategic thinking skills are essential to translate campaign performance data into actionable insights and recommendations.

What is the location for this job?

The job can be located in Boston, MA, New York City, or can be performed remotely.

Does SS&C provide a 401k plan?

Yes, we offer a 401k matching program as part of our benefits package.

SS&C Technologies

Technology
Industry
10,001+
Employees

Mission & Purpose

SS&C is a leading global provider of mission-critical, cloud-based software and solutions for the financial and healthcare industries. Named to the Fortune 1000 list as a top U.S. company based on revenue, SS&C (NASDAQ: SSNC) is a trusted provider to more than 20,000 financial services and healthcare companies, with over 25,000 employees and operations in more than 40 countries. Built upon a foundation of expertise, innovation and excellent customer service, SS&C powers some of the largest financial and healthcare firms in the world.