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Digital Merchandiser (6823)

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Cromwell

5d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Product
  • Leicester

AI generated summary

  • You need expertise in merchandising and SEO, strong understanding of taxonomies, analytics experience, and the ability to work autonomously and influence stakeholders in a fast-paced environment.
  • You will research and develop product merchandising, analyze customer data, optimize content, enhance SEO, and collaborate with teams and suppliers to improve shopping experiences.

Requirements

  • Demonstrable knowledge and experience of merchandising and/or creating effective SEO content to maximise customer engagement and drive commercial benefit for a large assortment of technical products
  • Understanding and experience of taxonomies and on-site search
  • You will be eager to work autonomously, take initiative, embrace challenge, proactively seek new opportunities and innovations
  • You will have a curious personality and have the passion to stay up to date with new innovations, trends, and developments
  • You will be results orientated, always want to deliver best in class, happily take new challenges and constantly seek new solutions to reach business and personal objectives
  • You will have the ability to use knowledge and experience of external best practice to shape merchandising plans, direction, and delivery
  • You will possess the skills to influence, challenge and negotiate with cross functional stakeholders across a matrix organisation to ensure effective delivery of your plan
  • You will be comfortable working in a fast-paced environment and using multiple insights to identify and define clear plans
  • Experience of analytics tools such as Google Analytics to help define and measure the impact of merchandising plans

Responsibilities

  • Researching, developing, and delivering product merchandising which improves the customer shopping experience
  • Creating unique, inspiring product shopping pages which enhance our search performance whilst driving incremental market share
  • Driving conversion through analysing customer data
  • Working cross functionally to gather relevant insights focused on ensuring consistent and optimised product merchandising
  • Interpreting all insight, analytics and data and converting it into tangible activity for a multi-channel customer experience
  • Using Google Analytics to research customer behaviour and measure impact
  • Utilising SEO skills to improve our visibility in search engines to support acquisition ambitions
  • Developing strategies to dynamically gap fill content and automate content creation and optimisation to improve process efficiencies
  • Liaising with suppliers to ensure that content is supplied in line with requirements and to drive strategic partnerships
  • Communicating activity in a clear and timely manner including creating a monthly report to demonstrate the progress of customer and commercial impact
  • Taking risks, failing fast and identifying components of growth to replicate success
  • Using reporting dashboards to track, monitor and learn from performance
  • Developing a close working relationship with peers to share best practice and improve team and business performance
  • Promoting the merchandising strategy throughout the business and to suppliers

FAQs

What is the primary focus of the Digital Merchandiser role?

The primary focus is to create an amazing customer experience by defining and delivering multi-channel, B2B merchandising activities that allow customers to find, research, and buy with confidence.

What key responsibilities will I have as a Digital Merchandiser?

You will be responsible for researching, developing, and delivering product merchandising, creating inspiring product shopping pages, driving conversion through data analysis, collaborating with cross-functional teams, and developing a merchandising plan that drives customer engagement and commercial benefit.

What qualifications or experience are required for this position?

Demonstrable knowledge and experience of merchandising and/or creating effective SEO content, understanding of taxonomies and on-site search, and familiarity with analytics tools like Google Analytics are required for this position.

How is success measured in this role?

Success is measured through a customer and commercial lens with KPIs aligned to team and business objectives.

What tools and skills are necessary for this position?

You should have skills in research tools such as Google Analytics, SEO expertise, and the ability to use insights and analytics to inform merchandising strategies. Additionally, strong communication and collaboration skills are essential for working with stakeholders across various teams.

What benefits does the company offer?

The company offers a competitive salary, company bonus, annual leave allowance with a purchase scheme, group personal pension, company-funded healthcare cash plan, employee development plans, and 24/7 wellbeing support, among others.

What type of work environment can I expect?

You can expect a fast-paced work environment where you will work autonomously, embrace challenges, and proactively seek new opportunities and innovations.

Will I need to collaborate with teams outside of merchandising?

Yes, you will work cross-functionally to gather insights and ensure consistent and optimized product merchandising.

Is there room for career growth in this role?

Yes, the company is committed to employee development plans, providing opportunities for growth and advancement in your career.

How important is data analysis in this role?

Very important, as you will be analyzing customer data to drive conversion and measure the impact of merchandising efforts.

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Cromwell

Keeping Industry Working

Retail & Consumer Goods
Industry
1001-5000
Employees
1970
Founded Year

Mission & Purpose

Cromwell has been established for over 50 years and is a supplier of maintenance, repair and operations type products, offering an unrivalled choice of products to all industries, professions and trades. From cutting tools to personal protection products and from precision equipment to abrasives and power tools, our extensive range brings together all the major brands and more in an unrivalled selection available from a single source. We also offer a diverse profile of technical and specialist support, which ranges from in-depth product expertise, to on-site solutions to enable you to maximise performance.