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Digital PPC Manager - Amazon

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adidas

24d ago

  • Job
    Full-time
    Junior Level
  • Sales & Business Development
    Marketing
  • London

AI generated summary

  • You need 2+ years in PPC/DSP, strong digital KPI knowledge, data insight skills, Excel proficiency, motivation, and experience with Amazon Advertising and localizing marketing plans for Europe.
  • You will manage AMS and DSP campaigns, optimize keywords, analyze KPIs, create A+ content, and update the brand store to enhance product visibility and improve customer experience.

Requirements

  • Minimum 2 years of Performance Marketing experience (PPC and / or DSP)
  • Strong understanding of digital marketing KPIs including ROAS, Reach, CPC, CTR, CVR
  • Ability to extract clear insights from vast data sources and make improvements.
  • Proficiency in MS Excel, outstanding analytical and problem-solving skills.
  • Highly motivated, with the ability to work in deadline driven environment
  • Experience working with Amazon Advertising & 3rd party reporting platforms such as Skai is preferred
  • Experience in localising Performance Marketing plans to the relevant European locale

Responsibilities

  • AMS | Implement and manage Amazon AMS (PPC) campaigns in-house. Conduct keyword research and optimise campaigns to maximise ROI and improve visibility of our products in search.
  • DSP | Build out awareness and consideration campaigns with Amazon DSP (audience-based marketing) to help reach new customers on platforms such as Twitch, Fire TV and Alexa. Conduct audience research and segmentation to target the right customers effectively.
  • Data Analysis | Monitor, analyse, and report on Amazon-specific KPIs, using data to make informed decisions and improve performance.
  • A+ Content | Work closely with creative agencies to create engaging A+ content for product pages to improve conversion rates across site.
  • Brand Store | Update the Amazon brand store to ensure that the content is leveraging the most updated brand direction, and our consumers are experiencing our brand in the best possible way

FAQs

What is the job title for this position?

The job title is Digital PPC Manager - Amazon.

Where is the office located?

The office is located in London, in the heart of Farringdon, next to Hatton Gardens and Leather Lane.

What are the primary responsibilities of the Digital PPC Manager?

The primary responsibilities include managing Amazon AMS (PPC) campaigns, building awareness campaigns with Amazon DSP, analyzing Amazon-specific KPIs, and working with creative agencies to enhance A+ content for product pages.

What is required in terms of experience for this role?

A minimum of 2 years of Performance Marketing experience (PPC and/or DSP) is required.

Are there specific skills needed for this position?

Yes, a strong understanding of digital marketing KPIs, proficiency in MS Excel, and experience with Amazon Advertising and third-party reporting platforms such as Skai are preferred.

What is the work schedule like?

The position follows a flexible hybrid model with three fixed days in the office and the option to work from home on the other two days.

What benefits does adidas offer for this role?

Benefits include a leading pension scheme, performance-related bonus, 25 days of holiday plus bank holidays, Bupa health insurance, Westfield cash plan, generous employee discounts, and gym contributions for London colleagues.

How does adidas approach diversity in the workplace?

adidas celebrates diversity, supports inclusiveness, and encourages individual expression, with a commitment to being an equal opportunity employer and not tolerating harassment or discrimination.

Will there be opportunities for professional growth in this role?

Yes, by joining adidas, you'll be invited to make a global impact and work within a creative and collaborative environment that fosters growth and innovation.

Is experience in localizing Performance Marketing plans important for this position?

Yes, experience in localizing Performance Marketing plans to the relevant European locale is preferred for this role.

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Fashion & Arts
Industry
10,001+
Employees
1949
Founded Year

Mission & Purpose

adidas is a multinational sportswear company that designs, manufactures, and sells a wide range of athletic and lifestyle products, including footwear, apparel, and accessories. As one of the leading sportswear brands in the world, their products cater to various sports and activities, aiming to provide athletes and consumers with high-quality and innovative gear to enhance their performance and lifestyle. Their ultimate mission is to be the best sports brand in the world, with a focus on creating products that combine cutting-edge technology and design to meet the evolving needs of athletes and consumers. Their purpose is to inspire and enable people to harness the power of sports in their lives, fostering a culture of creativity, sustainability, and inclusivity. Through collaborations with athletes, teams, and influencers, as well as initiatives for social and environmental responsibility, adidas strives to make a positive impact on communities and contribute to a healthier and more active world.

Benefits

  • Bonus program – based on short term incentives

  • Long-Term Incentive (LTI) plan for senior management and Executive Board members

  • Adidas Stock Purchase Plan